On the Hyperengage podcast Brent Grimes, CEO of Reef.ai, and Adil Saleh discussed optimizing customer success operations. Many CS platforms rely heavily on manual data input. But is this the best use of your team's time and resources? Instead, we could: -Leverage existing machine-generated data (product usage, support interactions, marketing engagement) -Focus on signals that are stronger predictors of customer health -Adopt a lightweight, exception-based model -Prioritize high-growth potential and at-risk accounts This method isn't new, but it's often overlooked. It allows your CS team to focus more on driving customer value and less on administrative tasks. Are you fully utilizing the wealth of data your systems already generate? #CustomerSuccess #DataDrivenCS #SaaSTech #CustomerRetention #HyperengagePodcast
Even before focusing on the data implement consistent reviews to make efficient use of time and resources. Where did I put my time and effort daily? Weekly? What were the outcomes? What went well? What didn't? How can we achieve better results?
Take a listen to the full episode here: https://hyperengage.io/podcast/ep83-optimizing-net-retention-for-saas-businesses-ft-brent-grimes-founder-reef-ai