The Harrington Agency’s Post

#nonprofits need to consider a marketing strategy for fundraising. Segmenting donors can save time and money. Categories could be: Monthly donors Major donors First-time donors Long-term donors Donors who donated “Last year but unfortunately not this year” (LYBUNTs)  Donors who donated “Some years but unfortunately not this year (SYBUNTs) Here’s a great blog post about how to segment donors and marketing efforts specifically for these groups. It’s important to research and segment early on, making your marketing campaigns strategic and specific. #nonprofits #marketing #fundraising #donors https://lnkd.in/g_tCK39K

Last week the Fundraising Effectiveness Project released the results for the second Quarter of 2024 that conformed the ongoing challenges fundraisers and donors are continuing to face with fewer households donating during these uncertain times. Meanwhile we now well into the fourth quarter of the year and many organizations find that giving is flat or down so far for the calendar year. Fortunately, we are entering what is traditionally the most generous time of the year. It may be time to review your Year End Giving Action Plans and focus on adjustments that might make a difference in the November and December. Mike's Monday AFP Message gives a quick summary of the latest FEP Findings and some ideas to consider, as you make adjustments to your 4th Quarter Game Plans, The clock is running and now is the time to act. #fundraising #yearendgiving #Philanthropicplanning

Nonprofits can use these 4 strategies to convert one-time donors into monthly supporters https://lnkd.in/gzAg3Z_v.   Nonprofits accomplish their goals when they can depend on a reliable source of financial support, and donors want to make a difference. Monthly giving offers donors and nonprofits what they both need; an easy way for supporters to give routinely, and predictable revenue for organizations.   Building a successful monthly giving program relies on streamlined processes and insightful donor data. The Andar/360 nonprofit CRM provides the tools needed to organize donor profiles, analyze giving patterns, and facilitate recurring donations with ease. From customizable donation forms to a donor portal for self-service management, Andar/360 helps nonprofits strengthen relationships and increase donor retention. Contact us to discover how these features can empower your organization to create lasting connections and a reliable revenue stream. 🌐 https://lnkd.in/gZmYaXwM 💬 https://lnkd.in/gr6fax5w   #Nonprofit #Fundraising #Donation #Strategies #Nonprofits #Proactive #Donating #Strategy #HowTo #Charity #Donations

As quickly as a blink of an eye, year-end has come and gone and for nonprofits, fundraising efforts may have also cooled down from the holiday uptick. For organizations that ramp up their efforts seasonally, some may wonder — how do you effectively combat donor fatigue when many people are inundated with requests to give back? For fundraisers, it can be a difficult balancing act.  You know that outreach is necessary to promote your cause but what if donors begin to unsubscribe or worse — lose interest altogether and opt to no longer contribute? It doesn’t have to get to this point and honestly, donor fatigue is 100% preventable. https://lnkd.in/g22w-yBa

Are your donors unengaged? Not responding to your latest appeals? 📈 Conversion rate optimization is a key metric responsive fundraisers measure to revive lapsed donors - it's the means to improve the donor experience by listening and connecting to donors personally to get a desired action. Have you tried: 💡 Experiment: make adjustments on your donation page 💡 Be relevant: create segmented landing pages to speak to donors' interest 💡 Test: A/B test email subject lines to learn more about donor intent 💡 Inspire: what new program stories can uplift your mission Ready to go deeper? 👇 https://lnkd.in/gk8cVW8G #donorretention #lapseddonors #responsivefundraising #responsivenonprofit

Are you struggling to retain donors at your nonprofit arts org? First and foremost, you need to know where you stand. Once you’ve identified your retention rate, establish an ideal donor profile or persona. Don’t just look at donation data; look at overall engagement with emails, social media, and other communications. Have all your donor data in one place. Make sure your CRM can connect with your social media listening tools. Create a donor heat map to track engagement, where the more engaged donors are “red hot” and the less engaged are blue. Put out a donor survey on a regular basis, which can help you segment your donors and implement different strategies. Segment donors and tailor your retention approach. Have at least 3-4 donor segments. The default method is to categorize by dollar amount, but you can also segment donors by the year in which they began donating or engaging with your organization. Read more: https://lnkd.in/egmjRY2P #SweibelArts #Fundraising #DonorRetention

🌞 As the summer heat continues, it's the perfect time to get ahead with your end-of-year fundraising planning! 🌟 Madelyne Grim, MPP and I teamed up on our latest article for Orr Group: "Plan Now, Thrive Later: Summer Strategies For End-Of-Year Fundraising Success." In it, we dive into data-driven strategies to help your nonprofit maximize impact and donations when the holiday season arrives. From donor engagement audits to crafting compelling holiday campaign themes, we've got you covered with practical tips to set your organization up for success. Check it out, and let's turn those summer rays into year-end generosity! 🌱 #Fundraising #NonprofitSuccess #EndOfYearGiving #DataDriven

Who's with me in embracing the charm of snail mail? A handwritten letter in our fast-paced digital world adds that personal touch to donor engagement. What's your go-to strategy and how do you navigate the balance between time and budget for tangible or digital approaches to appeals?

As Giving Tuesday and year-end fundraising campaigns approach, nonprofits are gearing up to inspire generosity and hit their year-end goals. But how can you demonstrate the true impact of a donor’s gift? The key lies in your data. Collecting and analyzing the right metrics not only helps you measure success but also empowers you to share meaningful stories that motivate donors to give—and give again. We share the essential types of data to track this year-end giving season on our resources blog. Check it out and let us know how we can help you better share your impact during this giving season! #GivingTuesday #Fundraising #HMKImpact #AnnualReport #ImpactReport #Donor

One fundraising strategy that is often overlooked is deceptively simple: providing donors with multiple opportunities to contribute and engage with your charity. Many nonprofits fall short when it comes to the frequency of their communication, whether it be an email, text, phone call, direct mail, social media, or paid media it is often falls short of what it takes to drive awareness, foster interest in your charity, and drive an action such as donating. Unfortunately, the majority of nonprofits typically limit the number of interactions they have with their supporters. This limitation reduces donations. It’s a well-established fact that repetition in messaging is a key driver of engagement. Repetition is not only effective, but it is additive -- its impact builds over time and is reliant on the frequency of communication. Nonprofit fundraisers often hesitate to reach out to donors frequently because of concerns about being perceived as too pushy. But the reality is that the more you communicate—whether it’s asking, informing, educating, inspiring—the more successful you’ll be. #philanthropy #directmail #fundraising #digitalfundraising #charity AmPhil