The Essential Mixologist’s Post

Alcohol you can consume during the day! When it comes to consuming alcohol during the day, it's essential to consider moderation and responsible drinking habits. While some people may enjoy a morning or afternoon drink, it's crucial to evaluate the impact on your daily routine and overall well-being. Here are some suitable choices: 1️⃣ Wine: For daytime drinking, opt for a classic light and crisp white wine such as Sauvignon Blanc, Riesling, or Pinot Grigio, or even a refreshing rosé. These wines, with their bright acidity and fruity notes, are ideal for leisurely sipping and pair perfectly with a sunny day. 2️⃣ Gin: A versatile spirit that excels in light, refreshing cocktails, gin is perfect for a classic gin and tonic with a squeeze of lime. For a fresh twist, try a gin spritz with tonic water, a dash of elderflower, and a slice of cucumber. 3️⃣ Campari: Ideal for those who appreciate a bitter edge, this spirit’s herbal and citrus notes make it a great option for classic cocktails like the Aperol Spritz or Negroni Sbagliato. Both drinks offer a perfect balance of sweetness and bitterness. 4️⃣ Beer: Choose a light lager or a refreshing wheat beer with citrus notes to keep things easy and enjoyable. These beers are crisp, and thirst-quenching, and pair well with a variety of foods like burgers and barbecue. These day-drinking options are ideal for soaking up the sun, offering a range of flavors to please every palate. What’s your go-to drink for a sunny afternoon? Share in the comments and follow me for more drink inspiration. Cheers! 🍹 #sonalholland #masterofwine #DrinkResponsibly #alcoholtips #recommendations #alcohol #tips 

5 low-calorie alcohol drinks to try today! If you're looking for ways to indulge in your favorite drinks while keeping an eye on your calorie intake, there are many low-calorie alcohol options available. A good starting point is to opt for spirits with a low calorie count, such as vodka, gin, or rum, and pair them with a low-calorie mixer like soda water, seltzer, or a sugar-free mix. Here are 5 options for you! 1️⃣ Vodka Soda: With just vodka, soda water, and a wedge of lime, this drink comes in at just 96 calories. It’s refreshing, simple, and perfect for a night out. 2️⃣ Light Beer: Offers a lower-calorie alternative to regular brews. For example, Bira 91 Light has only about 80 calories in a 330 ml serving. It’s light, crisp, and perfect for enjoying a beer without the extra calories. 3️⃣ Tequila with Lime: A shot of tequila contains about 97 calories. Add some water and a squeeze of lime, and you have a vibrant, low-calorie drink that’s big on flavor.

 4️⃣Champagne: Champagne is a classic drink with only 80 calories per glass, especially the dry or brut varieties. It’s elegant, bubbly, and ideal for celebrations without worrying about calories.

 5️⃣ White Wine Spritzer: White wine with sparkling water, lemon slices, mint leaves, and crushed ice, totaling about 120 calories. It’s refreshing, light, and perfect for a sunny afternoon. These low-calorie drinks let you enjoy a night out or a relaxing evening at home without the added calories. Whether you prefer vodka, beer, tequila, Champagne, or a spritzer, you’ll find a delicious option to suit your taste.Which low-calorie drink will you be trying next? Let us know in the comments and follow me for more drinks insights. Cheers! 🍹✨ #SonalHolland #masterofwine #lowcalorie #alcoholdrinks #vodka #whitewine #champagne #calories

As you gear up for your upcoming menu changes, are you looking to elevate your no & low alcohol offerings? Let's explore some exciting options that will captivate your guests and boost your bottom line. 💡 Innovative No & Low Alcohol Brands💡 🥃 Spirits with a Twist Smiling Wolf brings you spirits that smell, taste, and behave like the real thing, perfect for those seeking an authentic experience without the alcohol. For gin lovers, DECEM Drinks offers full flavour while allowing guests to enjoy more of what they love. 🍷 Wine Alternatives Wednesday's Domaine uses cutting-edge technology to gently remove alcohol from their wines, preserving the complex flavours. For a sparkling option during celebrations, The REAL Drinks Co. offers a range of sophisticated wine alternatives complex in flavour alcohol free; (Prestige range coming soon 😏). 🍸 Cocktail Innovations CROSSIP's bold in flavour macerated spirit can revolutionise your cocktail program, while Agua de Madre sparkling water kefir serves as a health-conscious mixer. 🇬🇧 British Originals CHANCE Clean Cider brings you the UK's first dedicated alcohol-free cider, and Wilfred's offers a British bittersweet aperitif to reinvent the spritz. For a unique twist, try Mother Root Drinks organic apple cider vinegar ginger aperitif in your next Penicillin(alcohol free) 👀 Why These Brands Stand Out Founder-owned and led Tangible sustainable and health values Full of flavor and character Updating your menu with these options not only caters to the growing demand for no & low alcohol beverages but also adds a touch of innovation to your offerings. By incorporating these brands, you'll be at the forefront of drink trends while providing your customers with exciting new choices. Which of these unique offerings catches your eye for your next menu update? Let's discuss how we can elevate your drinks selection together! 🥂 #NoAndLow #AlcoholFree #DrinkInnovation #SustainableSpirits #CraftCocktails #MenuTrends #HealthyChoices #FounderLed #FlavorfulDrinks #DrinkResponsibly #Cider #WineAlternatives #CocktailCulture #BeverageTrends #Mixology #SustainableBrands #DrinkSmart #Cheers #FoodAndBeverage #HospitalityIndustry

𝐑𝐄𝐀𝐃𝐘 𝐓𝐎 𝐃𝐑𝐈𝐍𝐊 𝐂𝐎𝐍𝐒𝐔𝐌𝐏𝐓𝐈𝐎𝐍 𝐈𝐒 𝐆𝐑𝐎𝐖𝐈𝐍𝐆: 𝐏𝐑𝐄-𝐌𝐈𝐗𝐄𝐃 𝐂𝐎𝐂𝐊𝐓𝐀𝐈𝐋𝐒 𝐀𝐑𝐄 𝐓𝐇𝐄 𝐁𝐈𝐆𝐆𝐄𝐒𝐓 The frenzy of modern times has led to an increase in consumption of "𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐃𝐫𝐢𝐧𝐤" (Rtd). There are currently several types of drinks: from breakfast products made of tea or coffee to soft drinks for the aperitif. Among the alcoholic versions you can find distillates, spirits or liqueurs expertly mixed by 𝐩𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬 with fruit juices or soft drinks. The latest research by 𝐂𝐠𝐚 𝐛𝐲 𝐍𝐢𝐪 reveals that 𝟐𝟒%  of Italians have consumed this type of drink in the last six months and 𝟓𝟑% are willing to try it. You can read the entire article on 𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞, at the following link: https://lnkd.in/dKJGqSHc #ReadyToDrink #SoftDrink #Freedlgroup #Liquor #Premixed #Cocktails #CGA #Italy #GenZ

One Week of WorldClass with Tulleeho: Day 3️⃣   Cocktail Techniques: To shake or to stir? That is the question.🤔   Techniques can make or break a drink. While building your mix, it is imperative to apply the most apt method that allows the spirit to shine amidst the blend. Choosing the right technique while judging the density and consistency of ingredients, can be the defining factor between a well-made drink, or one that is completely off-balance.    Breaking down some common techniques from our recent masterclass with Bhavya Verma and Ajay Nayyar:    🍹Shaken: Think Cosmopolitans, Margaritas and Daiquiris - cocktails which contain more mixers as ingredients, and feature elements such as fruit juices, dairy, egg whites, in them are generally shaken. This allows for more aeration into the drink and a balanced blend.     🍹Stirred: Think Martinis, Manhattans and Old-Fashioneds – spirit-forward cocktails are generally stirred to allow minimal aeration into the drink and ensure that the drink is not overly diluted.    🍹Layered: Layering in cocktails involves carefully playing with arrangements and straining, to inculcate the different densities of ingredients and create distinct layers in the drink.    🍹Clarified: Clarification has been a trending style in the recent times, and can simply be put together as an elevated drink with clear texture, refined flavour, and appearance. This can be achieved in many ways, the top ones being milk-washing, using agar gel, acid-washing with citric acid, malic acid, or ascorbic acid; and more.    Post 3/5 | Sip, savour, and celebrate as we take you one step closer to #DrinkBetter    Diageo | DIAGEO India   #AGlassofWorldClass #Mixology #Hospitality #Cocktail #CocktailCulture #Alcobev #SpiritsIndustry

You’ve got questions, we’ve got answers. Let’s talk non-alcoholic beverages 👇🍹 1) WHAT ARE THEY? Picture this: Drinks with all the flavour and none of the hangover. Non-alcoholic beverages are drinks that contain little to no alcohol, making them perfect for those who want to skip the buzz or cut back on their alcohol intake. 2) ARE THEY HEALTHY? Yes! Many non-alcoholic beverages can be part of a healthy lifestyle, especially those made with natural ingredients (like ours). They can help promote hydration, provide essential nutrients, and offer a refreshing alternative to alcoholic drinks. 3) DO THEY TASTE GOOD? Another big YES. They come in a variety of flavours and profiles, ranging from fruity and refreshing to bold and complex. With the right ingredients and craftsmanship, they can rival traditional alcoholic drinks in taste and satisfaction. 4) CAN I USE THEM AS MIXERS? Of course! Many non-alcoholic beverages make excellent mixers for creating flavourful cocktails. 5) WHERE CAN I FIND NON-ALCOHOLIC BEVERAGES? We thought you’d never ask. We’ll put it simply: Edna’s non-alcoholic cocktails are the way to go. See for yourself: https://lnkd.in/eNmjaehb What’s a question you have about non-alcoholic beverages? 👇 #NonAlcoholicBeverages #AlcoholFreeDrinks #NonAlcoholicCocktails #Mixology #PremiumMixers

Liquor vs Liqueur💭 For those of us in the food and beverage industry, distinguishing between liquor and liqueur is essential knowledge. Here’s a concise breakdown: 🍹Liquor: These are distilled spirits with a high alcohol content, typically between 40-55% ABV (alcohol by volume). Examples include whiskey, vodka, rum, gin, tequila, and brandy. Liquors are usually enjoyed neat, on the rocks, or as the base in cocktails. 🍹Liqueur: These are sweetened spirits made by infusing liquors with flavors such as fruits, herbs, spices, or nuts. Examples include Amaretto, Bailey’s Irish Cream, Grand Marnier, and Kahlua. Liqueurs generally have a lower alcohol content, typically between 15-30% ABV, and are often used as mixers in cocktails or served as digestifs. Key Differences: • Alcohol Content: Liquors have a higher ABV compared to liqueurs. • Flavor: Liquors are usually not sweetened, while liqueurs are sweet and flavored. • Usage: Liquors are the backbone of many cocktails and can be enjoyed on their own. Liqueurs add depth and flavor to cocktails and are perfect for a sweet finish to a meal. Hope this would helps in crafting the perfect drink for guests, whether they prefer a robust spirit or a sweet, flavorful treat.!! #liqours #alcohol #hospitality #liquor #uae #baruae

𝗚𝗼𝗼𝗱 𝗖𝗼𝗰𝗸𝘁𝗮𝗶𝗹 (vs Very Good Cocktail & Fine cocktail) A good cocktail is like a reliable friend—it’s not going to blow your mind, but it’ll get the job done with style. Here’s what you need for that: Balanced Flavors – A good cocktail has a harmonious balance between its sweet, sour, bitter, and strong elements. Think of the Daiquiri (rum, lime, simple syrup)—simplicity with a punch. Quality Ingredients – Even if you’re not dropping your paycheck on top-shelf spirits, you want decent liquor. Avoid the stuff that tastes like it was distilled in a rusty bathtub. Proper Technique – You don’t need to shake every drink like you’re auditioning for Cocktail, but at least know when to stir and when to shake (hint: stir boozy cocktails like martinis, shake citrus-based drinks like margaritas). Freshness – Fresh juice, fresh herbs, fresh everything. No pre-made sour mix or flat soda from last week’s party. 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗡𝗲𝗲𝗱: For any cocktail, whether it’s just "good" or "fine," you need these basics: - Spirits: Vodka, gin, whiskey, rum, tequila. Start with the essentials. - Mixers: Fresh juices (lime, lemon), tonic, soda water, ginger beer. - Sweeteners: Simple syrup, honey, agave, sugar cubes. - Bitters: Angostura or Peychaud’s, at the very least. - Citrus: Lemons, limes, oranges—fresh for garnishes and juice. - Tools: Jigger (for measuring), shaker, strainer, bar spoon, muddler, ice trays. - Garnishes: Fresh herbs, citrus peels, cherries, olives. Whether you're mixing up something simple or striving for greatness, always remember that cocktails are a dance between art and precision. To be continued next week

In honor of National Martini Day (6/19), for #TrendinciteTuesday, this week’s trend is #RTDCocktails and #CannedCocktails. Premixed cocktails including spirits RTDs reached $2.8 million in 2023 and grew by 26.8%, representing the fastest growing spirits category by revenue, according to the Distilled Spirits Council of the U.S. (DISCUS). Here are a few recent launches that include a variety of liquors and flavors. Sazerac introduced the Spritz collection in three flavors: Hugo (Elderflower and notes of mint and lemon), Limone (Limoncello and notes of blood orange, grapefruit, carraway, and orange blossom), and Traditional (Mandarin orange notes and herbal liqueur). Kylie Jenner rolled out Sprinter, a canned vodka soda line in four flavors: Black Cherry, Peach, Grapefruit, and Lime. Dr. Dre and Snoop Dogg collaborated on a canned cocktail brand, Gin & Juice in Apricot, Citrus, Melon, and Passionfruit flavors. Jim Beam has expanded its RTD cocktails with Jim Beam Kentucky Coolers in Blueberry Lemonade, Orange Crush, Peach Crush, and Strawberry Lemonade. The Spritz Society x Claussen Pickle pickle-flavored canned spritz is back for a limited time. In the UK, Mixtons released a line of RTD cocktails in Dragon Mojo (Rum-based Kiwi Dragonfruit), Forbidden Zest (Gin-based Pink Grapefruit Yuzu), and Spicy Melons (Tequila-based Watermelon Chili). Raise a can to new products and flavors in the RTD cocktail space! Need a #marketing hand? From crafting custom #flavor and #beverage content to #ghostwriting to #trendreports to #marketresearch, Trendincite LLC is here. Follow me on LinkedIn or email amy@trendincite.com

As the spirits industry continues to evolve globally, there's one category I've seen few people talking about - aperitifs.   The spirit’s landscape is in constant flux. The gin bubble may not have burst, but it has certainly shrunk considerably. Rum, the "next big thing", still waits in the wings, while tequila is making waves on the other side of the Atlantic. Meanwhile, organic spirits are having a pretty hard time, and brandy remains sitting on the shelves. To some extent, consumers are going back to basics; a decent vodka or a blended whisky in the mid-price category sell quite well.   But while these shifts in the spirits market unfold, I've noticed something intriguing at recent summer BBQs. At the last three I attended, I found myself the lone G&T drinker in a sea of colourful aperitifs. Hugo, Aperol, and various Martini concoctions dominated the scene, highlighting an often-ignored trend in consumer preferences. These aperitifs, often wine-based and non-distilled, with a low alcohol content and rather sweet profile, are quietly booming. They appeal to a broad age spectrum, especially female consumers, yet they are attracting little attention in industry discussions.   At Ethimex our slogan is indeed "Premium Ethanol and Spirits - Worldwide", but don't be fooled – we also deliver aperitivos in bulk! Don’t hesitate to send us your enquiries.