The Equity and Wellness Collaborative’s Post

What’s the best way to support my claim? – It’s a question we often get from brands. 💄 -Not all claims are created equal, and each requires specific evidence. For example: -Performance claims may need scientific or clinical testing. -Market leadership claims might rely on sales data. -Other types of substantiation include third-party certifications, clinical trials, and consumer surveys. The goal is to ensure each claim is backed by credible, reliable data that aligns with its purpose—because building consumer trust starts with transparency. #ClaimsSubstantiation #ConsumerTrust #Transparency #EWC #sustainability #CleanBeauty #WellnessStandards #Transparency #claims

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