What’s the best way to support my claim? – It’s a question we often get from brands. 💄 -Not all claims are created equal, and each requires specific evidence. For example: -Performance claims may need scientific or clinical testing. -Market leadership claims might rely on sales data. -Other types of substantiation include third-party certifications, clinical trials, and consumer surveys. The goal is to ensure each claim is backed by credible, reliable data that aligns with its purpose—because building consumer trust starts with transparency. #ClaimsSubstantiation #ConsumerTrust #Transparency #EWC #sustainability #CleanBeauty #WellnessStandards #Transparency #claims
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The Benchmarking Company offers in-home beauty and personal care product testing to garner 5-star consumer claims that are vital for market success. Our consumer perception studies garner powerful, validated consumer claims, promote growth in market share, bolster sell-in and sell-through, and mitigate legal and regulatory risk. Interested in testing for your brand? Call (703) 871-5300 or email us at [email protected] #TheBenchmarkingCompany #BeautyConsumer #BeautyResearch #ConsumerClaims #Efficacy #EfficacyClaims
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🔍 Build Trust with Authentic Feedback: Eurofins CRL’s Consumer Perception Studies 🔍 With the FTC’s new rule cracking down on fake reviews and deceptive testimonials, ensuring your product claims are backed by genuine consumer feedback has never been more important. As brands face potential fines of up to $51,744 per violation, it’s time to prioritize transparency and authenticity in your marketing. At Eurofins CRL, our Consumer Perception Studies provide you with real, unbiased insights from actual users, helping you validate your product claims while staying compliant with the latest regulations. Why Choose Eurofins CRL for Consumer Perception Studies? • Gain authentic consumer feedback to support your product claims. • Ensure compliance with the FTC’s new rule on endorsements and testimonials. • Build consumer trust by showcasing genuine experiences and results. In a marketplace where authenticity is key, let Eurofins CRL help you stay ahead of the curve by delivering credible data that supports your marketing claims. Contact us today to learn more about our Consumer Perception Studies! 🔗 https://lnkd.in/dtigAN6B #BeautyIndustry #PersonalCare #Eurofins #EfficacyTesting
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Discover how GRMA's commitment to harmonizing safety and quality standards reshapes the health and wellness landscape across borders. Our standards are not just guidelines but beacons of trust and excellence worldwide. https://grmalliance.org/ #GlobalStandards #QualityFirst #GRMA
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#PharmaSynergyOTC, taking place on September 12-13 in Paris, is picking up speed. Every day we are welcoming new and familiar companies focused on Over-the-Counter & Consumer Healthcare products. We cordially invite you to the pre-arranged 1-2-1 partnering meetings for Business Development and Distribution. The partnering platform opens on August 22, so get on board NOW to ensure you have enough time to arrange meetings, exchange messages, and make the best of this splendid partnering opportunity. #NOT_JUST_ANOTHER_EVENT #PRODUCT_FOCUSED_PARTNERING_EVENT #Over_the_Counter #OTC #ConsumerHealthcare #CHC #Dermocosmetics #OTCmedicaldevices #FSMP #BusinessDevelopment #B2Bpartnering #Distribution #Efficient_B2B_Partnering #therapeutic_indication #geographical_presence #collaboration_type #Growth_stimulating_Insights #trends #growthOpportunities #analytics #growth_pocket
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Discover how GRMA's commitment to harmonizing safety and quality standards reshapes the health and wellness landscape across borders. Our standards are not just guidelines but beacons of trust and excellence worldwide. https://lnkd.in/gG6xCbfh #GlobalStandards #QualityFirst #GRMA
About GRMA - Global Retailer and Manufacturer Alliance
https://grmalliance.org
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While nearly 50% of top FMCGs missed their recent revenue targets, private label has been growing... What does that mean for your next innovation? Talk to Catalyx today to find out how we ensure you innovate with confidence to meet your consumers exactly where they are. #Catalyx #FMCG #CPG #PrivateLabel #ConsumerGoods #ConsumerInnovation #ProductInnovation #NPD #CostofLiving #Consultancy #IndustryNews #ConsumerNeeds #PriceHikes #Statistics *Sources from Frederic Fernandez and Kantar
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💡 In case you missed it... Check out our bite-sized collection of stats to discover what recent developments in FMCG will soon mean for your brand. Want to dive deeper into these numbers? Read the full blog covering revenue misses for top FMCG brands: https://lnkd.in/dsMQKxFw And explore private label's rise to prominence: https://lnkd.in/dMNeUZpP #Catalyx #FMCG #CPG #PrivateLabel #ConsumerGoods #ConsumerInnovation #ProductInnovation #NPD #CostofLiving #Consultancy #IndustryNews #ConsumerNeeds #PriceHikes #Statistics
While nearly 50% of top FMCGs missed their recent revenue targets, private label has been growing... What does that mean for your next innovation? Talk to Catalyx today to find out how we ensure you innovate with confidence to meet your consumers exactly where they are. #Catalyx #FMCG #CPG #PrivateLabel #ConsumerGoods #ConsumerInnovation #ProductInnovation #NPD #CostofLiving #Consultancy #IndustryNews #ConsumerNeeds #PriceHikes #Statistics *Sources from Frederic Fernandez and Kantar
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Where is your value? In your Product, your Brand or your Packaging? SAM Sensory and Consumer Research's Patricia Silva presented SAM Value Scoring methodology as part of the #Alimentaria Hub Trends and Innovation programme. Value Scoring is a powerful tool that enables R&D and Marketing teams together to discuss renovation priorities with an increased focus on what is most important! Learn more: https://lnkd.in/eznYVVzt https://lnkd.in/eqDdDqrj
Second day of Alimentaria, presenting the Value Scoring Methodology to understand where the value of a product is at the eyes of a consumer. #makeproductsgreat #samresearch Antonia Gómez Martínez Laura Marín Cosgaya Laura López-Mas Eva Laparra LISE DREYFUSS SAM Sensory and Consumer Research
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