Dan Steiner’s Post

The best way to learn anything is to become a copycat. Every good designer has copied, stop making it seem like a bad thing. Every good copywriter has copied, some do it before they actually start writing. Copying is how we learn. Copy, exactly the way you see it, sharpen your skills, and branch out to find your style. The chase for originality is just making content dumb on this platform. People thinking, "ohh, I bet this hook hasn't been used before" Just put it in the search bar. You'll find a ton of similar hooks. What I'm saying is, copying isn't bad. It's the intention behind it that matters. From designer to designer, Copy your heart out. Just don't post it or they'll come for you ;) P.S. Hey, I'm writing content that will help you create better content in my newsletter. Check it out. Link in bio.

Do you know how much content I edit weekly? I have no clue, I have lost track… But trust me when I say this: if you have an editor who cares enough to edit your piece for nuance, go give them a hug or maybe a high five (idk you choose)! Nuance is what makes a good piece valuable. It may be hard to discern in the final product but people who read your content carefully can tell. They always do. And who do we write for? Ofc people not bots! With so much abundance of content out there how do you stand out? Nuance. The answer is in the finer details - the expert knowledge, unique experiences, relevant examples, quotes, and data. You need to consistently thread a solid narrative that goes beyond keywords, good grammar and on-page optimization. Now you know how to impress your editor with your next piece! Nope, hugs only work once every quarter. Focus on your draft. Good luck! #sarahshaukat #contentediting #contentmarketing

Whenever i started practicing copy, one mistake gave me a tough time. And i felt that when i send my copy to one of senior copywriters Everything was in place except CLARITY And that’s the same thing i see in many copy nowadays Here are few → Target everyone means target no one  → Abrupt flow without transitional phrases → Writing copy without strategizing would be a disaster  → Lengthy copy with redundancy will annoy your audience  → Using storytelling in 3-4 lines of copy would not be a good fit P.S. Which one do you notice in every copy? P.S.S. I create a FREE content creation template, so you maintain consistency without being burned out. Get it from here: https://lnkd.in/dW2GHRKH

Create content that's well-researched, informative, and engaging. Invest in editing and proofreading for a professional touch. Struggling with your content strategy? Call us today for consulting! #ContentStrategy #Contentmarketing #Digitalmarketing #Socialmediamarketing #Contentcreation #MarketingStrategy #Branding #Smallbusiness

Nitpickers! What a way to describe someone! While it may sound bad in general, when it comes to content, it is a crucial trait. Copy editors are the unsung heroes of the content world, carefully reviewing for even the tiniest typo that dares to slip through the gaps. Yes, they are nitpickers—and that's a good thing! Imagine a world where "their" and "there" casually swap places without a second glance. Chaos, right? These detail-oriented experts ensure every comma is where it should be, every sentence flows smoothly, and no rogue apostrophe is overlooked. Their mission is to transform good content into flawless content. While being a nitpicker might not win many friends, in the world of editing, it's a superpower. So, the next time you read a perfectly refined and well-articulated article or blog, remember there's a vigilant copy editor behind the scenes, ensuring everything is just right. And let's be honest—you wouldn't want it any other way! 😁 #copyediting #marketing #content

Excellence in Editing: Keeping Your Clients ‘Spell’-bound! When Your ‘Write’ is Wrong! If you rely on digital marketing to help promote your business and generate sales, it’s important to know that few things can undermine your ability to cultivate relationships with prospective clients more than website and social media content that are sorely in need of editing. Sending a Mixed Message Even if your content is otherwise thoroughly engaging and persuasive, contributing factors such as spelling, grammar, syntax, and punctuation errors only serve to give prospective clients pause. If they feel like your processes aren’t in order, then they'll also assume that something is likely amiss with your products and/or services, too. Once they’re of this mindset, it’s virtually impossible to convince them otherwise, and they won’t purchase your branded items even if you put them on sale! Don’t Discredit Your Edit! Please don’t fall into this entirely preventable, self-induced trap, especially when you can employ the services of a highly knowledgeable and experienced editor. They can help ensure that your content is expertly edited for spelling, grammar, punctuation, and syntax, and looks professionally written. The Look of Love! When you take the extra care and time to ensure that your content is edited to perfection, that attention-to-detail makes prospective clients feel like you’ve also put that much care, time, and attention to detail into your products and services, and that helps instill the feelings of confidence and trust required to purchase them. Remember: Prospective clients love when your content is edited the ‘write’ way...and you will, too! What importance do you place on editing your digital marketing content, and why? Please feel free to comment below. #digitalmarketing #contentediting #wordsperfect

A question that too few web content editors ask while editing: (And one that will become much more important as time passes.) "What does this content add to the conversation?" Does the content add: – New information? – A new perspective? – Original data? – Previously unheard expert insights? – A more direct path to the knowledge readers are seeking? For one or more of those bullet points, the answer should be yes. This is the direction in which content is, necessarily, heading. As an editor, you can increase the value of your work by asking this question. But don't forget to suggest ways to add even more to the conversation. #Editors #Editing #Content #InformationGain

A question that too few web content editors ask while editing: (And one that will become much more important as time passes.) "What does this content add to the conversation?" Does the content add: – New information? – A new perspective? – Original data? – Previously unheard expert insights? – A more direct path to the knowledge readers are seeking? For one or more of those bullet points, the answer should be yes. This is the direction in which content is, necessarily, heading. As an editor, you can increase the value of your work by asking this question. But don't forget to suggest ways to add even more to the conversation. #Editors #Editing #Content #InformationGain

Create content outlines. ✅ Use templated page guides. ✅ Gather and upload content. ✅ Edit, proofread, and format. In progress Almost there 🫠 🥹 At 83 pages, we are almost there!

Because I work in content, I can tell you exactly what makes your website feel unprofessional. Inconsistent capitalisation, punctuation errors, unclear link text, dodgy heading structure. That sort of thing. I notice these things because it’s my job. Most people won’t notice them. At least, not all the time. But they still matter. The website will still feel ‘off’. Or, worse, people will be confused and leave without doing what they came here to do. Sometimes, when I mention punctuation or capitalisation or other points of editorial style, people tell me: ‘Users don’t care.’ And it’s true. They often don’t care about these things individually. But they care about who they give their money to, whose advice they trust, or who they hand over their data to. If your website’s full of inconsistencies or confusing details, it won’t feel professional. If it feels unprofessional, users won’t trust you. And if they don’t trust you, they won’t engage with your organisation. #UserFriendlyContent #ContentDesign #WebContent #EditorialStyle