Andrew Coelho’s Post

More leads, increased close rates and lower advertising costs — now that's the difference between a typical vendor and a trusted partner. TrueCar Marketing Solutions (TCMS) is customizing high performance marketing plans with auto dealers across the country utilizing data from its 7.5 million+ monthly high-intent car shoppers to deliver game-changing results. Need Proof? Look at our recent case study with one of our Atlanta dealer partners. They were facing a common problem: A small selection of vehicle models were generating the majority of site traffic & leads. So what to do about those less-popular cars that were starting to grow roots? Luckily, TCMS has a unique solution designed to help this common pain point. We developed a Private Targeted Offer and marketed it through our affinity partners to a specific military audience. This more strategic marketing approached helped drive more leads while also saving on ad spend and increased their brand affinity by aligning with the military community. What were the results?  ✔️ 61% increase in leads on the targeted makes and models ✔️ 5x increase in average close rates on leads from TrueCar.com ✔️ 50% reduction in cost per lead with TrueCar first party data Dramatic results like these are becoming common with TCMS. How? It’s all about what’s driving this powerful tool. Simply put, we have some of the best data in the entire auto-industry drawing from the fact that our shoppers are lower in the funnel and from our 250+ affinity partners. This allows us to create incredibly relevant and timely marketing campaigns that target in-market TrueCar shoppers wherever they are: on TrueCar's website, their email inbox, watching TV or scrolling through their social feeds. By enabling our dealers to connect with shoppers who are ready and eager to buy, we can dealers help move aging inventory, conquest competitive makes & models as well as keep service bays full. Want to learn more about partnering with TrueCar Marketing Solutions? Visit us at dealerportal.truecar.com.

8 seconds. That's how long you might keep someone's attention. Marketers today need to be producing effective display ads that will not only catch your target's attention, but get your point off in just 8 seconds. Here's how: https://lnkd.in/giiFu9ZU #displayads #marketing #advertising

We all have heard about this term 'funnel' in marketing. A funnel is simply a model that represents the stages a customer goes through before making a purchase. By understanding these stages and how they relate to your online ads, you can create more targeted and effective campaigns that lead to increased sales and revenue.

A lot of businesses fail at advertising and this is why. Advertising is beyond promoting your product through paid channels, it is getting people excited about what you sell. When advertising your main goal should be to get people excited about it Here is a sure-fire way to get people excited about your product. 1. You want to provide value. This is the beginning of a long prosperous relationship between you and your customers. Now don't tell me “well my product provides value so what other value can I provide?” because that is bullsh*t. There are a million other ways to provide value e.g - A free e-book - A free 5 week weight loss/diet plan - An article, YouTube video or reddit forum educating people about your industry 2. Demonstrate how your product can solve your prospects problem. This shows your prospects how your product can seamlessly integrate into their everyday life. 3. Provide social proof. A testimonial is a powerful tool to get people to buy. The testimonials you provide should show your prospect the transformation someone similar to them had using your product. At this point you should also address the common objections people have before buying. 4. Ask for a purchase. Asking for a sale at this point gives a higher conversion rate because you've provided value, built excitement through demonstrations and provided testimonials and cleared objections. If you want to know how to put all this into a single Meta Ads campaign, read this https://lnkd.in/d-XXFzQ3 Follow me for more insights like this 🙂 Until we meet again

One of the great dangers in marketing is mistaking correlation for causation, and it's especially easy with attribution. There's even a great example in advertising that illustrates how easily it can be mistaken - the Rosser Reeve's Fallacy. For those not familiar, Rosser Reeves was a highly acclaimed advertising executive who, in the 1960s, outlined an ad effectiveness experiment in his book, "Reality in Advertising". The experiment went as such: Survey a random group of people, asking them to score how how favorable the brand is to them, and then ask them if they recall seeing the ad. Increased scores in those who saw the ad proved ad effectiveness. Except it didn't. The fallacy was that it didn't account for the fact that those who have a positive impression of your brand also happen to be more likely to recall your advertising than those who don't. It assumed causation in what was actually correlation. This same thing plays out daily in the B2B SaaS world when it comes to attribution. We see marketing activity in our MTA tools, occurring in closed/won deals but not in closed/lost, and we assume causation. The reality, however, is that often prospects who have intent to buy may simply be more likely to read your marketing than those who weren't all that sold on you. It could be simply correlated activity and not the determining cause of their buying decision. With the amount of pressure on marketing to prove that it caused outcomes, it can be all too easy to lean into the data with extreme bias, but we have to be measured. Because doubling down on correlated marketing activity may cause us to neglect the very marketing that causes new people to become aware of us and to choose us when the time comes.

Geofencing: What Is It & How Does It Work? - Unlock the potential of #geofencing to boost your #marketing #strategy with targeted location-based ads. Learn about the benefits of geofencing.

🦈 There’s a strong correlation between ice cream consumption and shark attacks! But it’s still safe to have an ice cream. The Rosser Reeves Fallacy refers to a flawed method of measuring advertising effectiveness. Google (or Perplexity) it. Reeves' method is quick, simple and nearly always shows big ad effects. And it’s always flawed and seriously unreliable. The problem with Reeves’ approach is that it confuses correlation with causation. ⤷ People who already know and like a brand are more likely to notice and remember its advertising. ⤷ Despite being discredited decades ago, variations of this flawed methodology continue to appear in marketing research. I won't go into the proper way to measure ad effectiveness here. — Watch Liam Moroney’s video below and remember that your goal is to create marketing that produces positive future outcomes. Correlation is nice. But it doesn’t imply causality. Have a great summer 🍦

Don't put all your eggs in one basket when it comes to advertising. It's risky business to rely solely on one advertising channel for your revenue.  The key is to keep your options open and use a multichannel approach to ensure consistent growth and success.  Here's why diversification is essential: - Businesses can no longer thrive on a single marketing channel.  Changes in algorithms or market conditions can send your revenue plummeting overnight. A multi-channel approach protects your business from unforeseen challenges and ensures steady growth. - When diversifying your marketing efforts across multiple channels - think Search, Social, Video, Email, Direct Mail, and more. Using these channels mitigates risks and opens you up to more opportunities for revenue.  - By optimizing campaigns based on platform-specific conversion tracking data, you can optimise your campaigns for success.  - Benchmarking against overall website and business performance ensures alignment with your ultimate goals. Accurate alignment drives meaningful results that move the needle for your business. Leaning into channels that work for you can be great, but complete reliance is dangerous.  Keep your options open and use a multichannel approach to ensure consistent growth and success. What are your go-to paid advertising channels?

Discover 3 key strategies to boost your display ads with an Account-Based Marketing (ABM) approach! Learn how to make your ads more targeted and efficient to attract quality leads. Check out our latest blog entry! https://okt.to/tmh4ne

When I first started out in online advertising, I wish someone had told me this: Master the art of persuasion. You can learn media buying in the afternoon. The platforms and tactics will always be changing. But what matters most is understanding what motivates people. Go back and study the persuasion principles from the Mad Men era. Those underlying psychological drivers are just as relevant today. Learn what frustrates your customers, what they desire, what messaging will flip the switch to make them buy. The media landscape will always evolve. But if you understand the fundamentals of marketing and persuasion, you'll thrive in online advertising. Because it's not about placements or targeting or technology. It's about understanding the customer's mindset and speaking directly to it through your creative. Master that, and you'll be set up for success no matter how the industry shifts. So whether you're just starting out or you've been in the game for years, don't lose sight of the importance of persuasion. Keeping these principles front and center will set you up for success no matter how the industry shifts or what challenges you face. That's the one piece of advice I wish I had known from day one.