The Copywriter Club’s Post

Calling all business owners with a social conscience! There's a new episode of The Soap Box podcast waiting in your podcast player! This week I talk to Kira Hug. A personality-driven copywriter and co-founder of The Copywriter Club: the home of everything you need to be a successful, growing, supported, and curious copywriter. And also someone who I'm proud to call a friend. Kira is a thoughtful, curious, empathetic, and fascinating human being, and we covered so much in our conversation. 📣 How you find a balance between caring about the things that are going on in the world and just, you know, doing your job on a daily basis. (And how we make the transition between the two.)    📣The impact that the iPhone has had on our ability to consume information, how connected we feel, and the way that we communicate with other people. 📣How Kira deals with the elephant in the room: this unrelenting tide of hardships and crises going on around the world. And how it often feels like we're not meant to talk about them in our businesses or in our lives. So, if you're interested in trying to work out how us creatives can use our considerable problem-solving skills to positively impact these elephant-in-the-room issues. Or Kira’s journey from iPhone to flip phone and how it's affected her life and relationships. Then listen up. Wherever you are in your life or business right now, whatever issues you're grappling with, whatever point you are at in trying to weave your business and your social conscience, there's something in this episode for you. Listen in here: https://lnkd.in/eWbpViZX

Starting a Podcast Doesn't Have to Break the Bank! 🎙️💸 Aspiring podcasters and seasoned professionals in the audio content industry, let's talk about the essentials of getting your show off the ground without draining your wallet: Podcast Hosting Platforms: You do need a place to upload and distribute your episodes, but it's not necessary to splurge right from the start. 🔄 Captivate offers robust services, but if the monthly fee isn't in your budget yet, that's okay! 🆓 Embrace free trials like the 7-day one from Captivate or the 3-month period from Buzzsprout, allowing you time to grow and assess your needs without upfront investment. Recording and Editing Software: High-quality sound doesn't demand high-end software. While platforms like Riverside provide great tools, don't underestimate the power of free software like GarageBand—serious quality with $0 cost. Graphics and Promotion: Your podcast needs to attract listeners visually before they hit play. ✨ Don't overlook free graphic design tools to create eye-catching artwork and promotional materials that resonate with your audience. Understanding your tools and knowing when and where to invest can make all the difference in your podcast's success. Let's embrace affordability without compromising quality, and turn your podcast dreams into audible realities! ➡️ Tune into Ep 78: Overcoming Podcast Tech Analysis Paralysis: Focus on Creating Great Content 🔗 https://lnkd.in/e2WtZJk6

How do you all handle days that don't go according to plan? I was supposed to record a podcast at 1030 today and meet a colleague for lunch at 1230. But the 1030 podcast ultimately had be rescheduled due to tech issues on the guest's end and my colleague is dealing w some unexpected work challenges, so we're now going to try to meet for coffee at 1. That may change too, and that's okay. FLEXIBILITY and ADAPTABILITY are two skills that I have honed as a parent, as a nurse, and as a freelance writer and content creator. (Out of necessity! As a a working parent of four, I think I had more days *not go according to plan than predictable days.) So today, I'll take some time to regroup, look at my overall list of things to be done, and tackle some of the in-between things that often get shuffled aside. Need a writer who goes with the flow *and* gets things done? Let's talk.

🥳 Exciting Plans Afoot 🥳 If you’ve worked with me, shopped with me, or have been following along with my story for a while, you’ll know that ⭐️empathy is one of my biggest values⭐️ both personally and professionally. I think that aiming for empathy in all situations is powerful and integral to authentic connection. You may have seen that 2024 didn’t get off to the best start for me (long story short, COVID tried to kill me 🦠), and so whilst I’ve been stuck in bed, I’ve had some space to make some plans and to dream 💭 a bit for what’s coming next for Thatch Creative in 2024. Which leads me to my “Coming Soon” news... 🎙️ Later this year I will be launching a brand new podcast called “The Empathy Room” designed to explore empathy in all the different areas of life. I’ve already lined up some excellent guests to join me, have been plotting and planning the episodes and I cannot wait to get started... More details will follow including some mailing list exclusive content landing in your inboxes, so if you're not subscribed to one of my mailing lists you won't want to miss out. 🛒 If you’re here for the cards, head to my shop mailing: http://eepurl.com/iCS4jU 💻 If you’re here for the comms joy, head to my freelance mailing: http://eepurl.com/hGx4l1 Excited about it? Got some ideas you’d love to have featured? Drop me a comment below, or ping me a DM, I’d love to hear from you. #ComingSoon #Freelance #Empathy #News #BusinessNews #NewPodcast #TheEmpathyRoom #EmpathyPodcast

Everyone has a newsletter now. There are over 25 million newsletters as of 2024. ConvertKit alone powers 750,000 creators. But here’s the kicker… Only 100,000 of those newsletters are truly active. Phew, that’s just 13% 🤯 Don’t let big numbers scare you—there’s still gold in those hills. Ask yourself: - Are you letting stats stop you? - Are you afraid your voice will get lost?  - Are you worried the game’s already over? Smash those doubts with action. It’s time to start that thing: That newsletter That company  That podcast Nothing’s crowded when you bring your flavor to the mix. Stand out by being unapologetically you. P.S. What’s on your “to-start” list? 💭 — 💃🏻 Yesterday I launched my newsletter.  (after a year of procrastination) If you haven’t already, join now. (Almost) every Saturday, I’ll be dropping: 🌶️ 3 storytelling hacks 🌶️ 2 real-life examples 🌶️ 1 quote to fire you up Let’s turn your stories into showstoppers. Subscribe: https://lnkd.in/gzuhuRPh 

Have an important task but avoiding it? Here's what I did to solve that issue ASAP: Use deadlines. I started writing a guide about growing a podcast on social media but couldn't finish it. So I asked someone who might be interested in it, hoping that it might help me finish writing. He was interested and so the urgency kicked in! I sent it the next day and he was surprised by the quality and the amount of details in it. You can finish your next project/task using urgency: → Pick a date → Tell someone about it → Promise to show it to them on that day That's what Luke Eggebraaten did when he was writing his book. Luke wanted to speak at an event and mentioned that he wrote a book on the topic. But the book wasn't ready. The craziest part, he got the first copy a few days before the event 🤯 According to Luke, If not for what he said, his book would never be ready. Next time when you don't feel like finishing a task, add some urgency to it. P.S. If you're interested in reading a guide on optimizing your podcast on social media, let me know and I'll send it over :)

I never bought into the advice that web articles must be long to be taken seriously. It resulted in lots of popcorn content - pieces full of air and not enough substance. Padded content is a huge turn-off for time-poor readers. The advice also ignored the fact that people consume content differently. Some people will read a well-written 1,500-word article on a screen, while others like me, would rather listen to an in-depth podcast on the same topic. I've seen a couple of pieces recently about the ideal length of LinkedIn posts. Carefully researched, I'm sure, but I think there are similar dangers in trying to stick rigidly to ideal word counts. I'm a firm believer in keeping the audience in mind and writing what the topic is worth. Short posts of two or three lines can be just as effective as 200-300 words. How much attention do you pay to how long your posts are? Do you think it makes any difference to post performance?

The process is super simple, streamlined, and FUN 🤩 I come up with a list of questions based on your content buckets, pillars etc. We meet at a podcast recording studio. Hit record. I ask you questions. You answer them. Throughout the process I'm also guiding you on how to respond so that you grab your audience's attention, hearts, and minds instantly. This video then gets turned into 40+ social media clips and you tube content (you have an editing team who can do this for you). DM me if you've been looking for someone to interview you so you can churn out clips and content. Batch your content, baby. Back to work! With love Vasavi P.S. Share this with someone who might be looking for this exact service Im providing!!!!

AND WE’RE LIVE just about everywhere you get your #audio content! Thanks to my good friend and occasional collaborator Christopher Tyler, you can now hear my #interview-based #podcast series NERTZ for FREE on Spotify and just about any other audio platform out there (we’re getting Apple onboard soon, but they still love that Steve Jobs legacy of keeping everything exclusionary and challenging to this day — but we’re getting it shortly!). NERTZ is very near and dear to my heart as my first podcast back in the days when people still barely even knew what that word meant. The first episode premiered via WIRED and focused on the psychology of geekdom/fandom and why people connect so hard to characters onscreen or in books etc. From there, we partnered with myriad other outlets such as Heavy Metal for more, and eventually I had 15 or so episodes, spanning all sorts of topics about #nerd and #geek culture, with interviews including folks like: Academy Award-winning filmmaker Diablo Cody, Mark Mothersbaugh, Suicide Girls founder Missy Suicide, pop culture historian Caseen Gaines, SIMPSONS staffers, mumblecore “godfather” Andrew Bujalski, emo maven Matt Pryor of the Get Up Kids, comics legend and creator of Wolverine Len Wein, and more … We talk about so many pertinent issues involving fandom and geeking out, including what it actually means to be a nerd (and, hey, is it different than being a geek?). Though the bulk of the episodes were made in the late 2010s, they remain as listenable as ever, prescient at times and often as a fascinating time capsule of where we were as a culture then versus now (some of what we speculated then has even come true today!). So, check out NERTZ and see what all the hubbub is about. Each episode is about 30min - an hour or so long, perfect for a morning ride to work or a session at the gym, or just to add as your routine podcasting for the day. Enjoy!

The greatest hack to staying consistent with your personal brand is documenting everything. You won’t wake up with a new groundbreaking idea every day. Capturing inspiration WHEN IT STRIKES and turn it into content later. I’ve got over 950+ notes on my phone - yes, really. It’s my secret weapon for never running out of ideas. It’s filled with: Quotes Bullet points Screenshots Random thoughts from Lives. Summaries of podcasts. Stats from articles One-liners It’s not curated or polished - it’s RAW.  And that’s why it works. Every idea starts small. But when you document relentlessly, you’ll always have something to share. Most people quit building their personal brand because they feel they don’t have “enough” to say. But the truth?  They have PLENTY - they're just not catching it in the moment. Here’s my challenge for you: Start building your "idea bank." It doesn’t matter if it’s messy or small. One note could turn into months of posts. P.S. What’s the last random thought you had that could become content? Let’s hear it below 👇