The Communications Corner Podcast’s Post

In our recent episode, ‘Yapping Session - Part 2’, we delved into the reveal of Assassin’s Creed Shadows and shared our excitement about its marketing campaign. To celebrate the upcoming launch of Assassin’s Creed Shadows and Ubisoft Forward on June 10th, Ubisoft and Biborg have crafted a unique ‘First Mission’ experience for content creators and their audiences. A select group of content creators received a mysterious box from Ubisoft, featuring an intricate lock that could only be opened by completing a series of puzzles and challenges on Discord. This immersive simulation mirrors core gameplay mechanics of Assassin’s Creed Shadows, where protagonists Naoe and Yasuke must uncover and eliminate their targets. Players will get to experience this when the game releases on 12th November. After solving all the puzzles to help Naoe and Yasuke find their targets, participants were asked to tune into Ubisoft Forward to see the culmination of their efforts in the gameplay trailer (the elimination of the targets). What a brilliant and engaging way to captivate the Assassin’s Creed community and generate hype for Ubisoft Forward. Kudos to the creative minds behind this experience! #marketing #videogames #ubisoft #ubisoftforward #assassinscreed #assassinscreedshadows #marketingcampaign

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