The Clinician eXchange’s Post

🚀 New Episode Alert! Ep.80 🎙️ In the latest Medtech Business Academy episode, Mike Sperduti, Scott F. Alexander, and Thomas Hickey explore the evolving relationship between sales and marketing in medtech. They share insights on lead quality, the impact of digital campaigns, and how thought leadership can drive growth. 🔑 Key takeaway: Aligning sales and marketing is essential for pipeline success! Tune in now for actionable strategies to boost your medtech business. 🎧 #Medtech #SalesAndMarketing #ThoughtLeadership #LeadGeneration #Podcast Listen here: https://bit.ly/4dD37a9 Watch here: https://bit.ly/3BkPkaG

🎉 New Episode of Imperfect Marketing Now Live! 🎉 In our latest episode, we're diving deep into the world of revenue optimization with special guest Kyle Mealy, a fractional Chief Revenue Officer. Kyle shares invaluable insights on: ✅ Aligning marketing and sales strategies for maximum impact ✅ The true meaning of ROI in today's business landscape ✅ How to create a powerful revenue cascade ✅ The "7x7" rule of marketing exposure (and its surprising origin!) But that's not all! You'll also learn about: 🔹 Why being "cheap" in marketing can lead to greater profits 🔹 The unexpected connection between EOS and revenue strategy 🔹 A unique "duck feeding" approach to content creation Whether you're a small business owner, a marketing professional, or simply interested in optimizing your business strategy, this episode is packed with actionable advice you won't want to miss. 🎧 Listen now on your favorite podcast platform or watch on YouTube: https://lnkd.in/eZSuTwpW Have questions about aligning your marketing and sales efforts? Drop them in the comments below. #ImperfectMarketing #RevenueOptimization #BusinessStrategy #MarketingTips

#harryhearsyou | #sellingimpact | When you start with a narrative that solves challenges for customers and businesses, you unlock the potential that they've not been privy to, and create value for them! Between positioning and creating differentiated value, the magic of #storytelling and building trust begins between brands that value #customersuccess! Watch what clicks, and what delivers the perfect notes in a harmonious symphony in this #podcast by a business positioning expert! https://lnkd.in/dr3uzQng #marketingtips #marketingmatters #growth

Thank you for the shout out, The Unified Brand Podcast! It was a pleasure being part of the Podcast and being interviewed by Chris Outlaw. I really enjoyed sharing some sales and marketing tips and tricks that can help all businesses regardless of size. Have a listen and please share if you have any questions or even better, what was your biggest take away? #Sales #Podcast #LeadGeneration

Do your Marketing and Sales teams work in separate worlds? It's time to break down the silos! Gabriella Beyer-King, founder of BK Links, joins The Unified Brand Podcast to reveal the SECRET to Marketing & Sales Collaboration that boosts growth! In this episode, you'll learn: Why collaboration is KEY to marketing & sales success How to break down communication barriers The critical role of your brand voice in attracting clients ️ How to overcome your fear of self-promotion (especially if you're shy!) Plus, actionable tips to implement right away! If you're tired of siloed teams and want to finally see marketing & sales working together as a dream team, then this episode is FOR YOU! Watch this clip now - https://lnkd.in/gkkRjFez or listen to the full episode here - https://lnkd.in/gx3X6NXK #Marketing #Sales #Collaboration #Branding #businessgrowth

Many companies struggle with positioning, or don't position themselves in a unique and advantageous way. This is especially true for technology, financial services, and healthcare companies. Without proper positioning, marketing and sales become difficult. This podcast does an excellent job explaining the importance of positioning upfront. It's one of the best and simplest explanations out there. Listen here: https://lnkd.in/gWsu6TP9 #Positioning #Marketing #Sales #BusinessAdvice #Brandstrategy #Northbound

This week we are excited to launch a series of content devoted to the age old problem of 𝐀𝐥𝐢𝐠𝐧𝐢𝐧𝐠 𝐒𝐚𝐥𝐞𝐬 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠! 🤝 📈 According to research conducted by LXA Research "Aligned organizations see a 𝟑𝟒% increase in revenue and a 𝟑𝟖% higher sales win rate." So we want to dive deeper on tactical ways to get teams aligned and realize the benefits of getting these teams on the same page. 𝐖𝐡𝐚𝐭 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐢𝐧𝐜𝐥𝐮𝐝𝐞𝐝 𝐢𝐧 𝐭𝐡𝐢𝐬 𝐭𝐡𝐞𝐦𝐞? We're going to have a mix of guest speakers on our podcast, some LeanScale specific content, and a few technical perspectives on getting these teams aligned. Throughout the series, we'll dive deep into structures, processes, personas, tools, and incentives that create an environment for alignment. 𝐇𝐨𝐰 𝐚𝐫𝐞 𝐰𝐞 𝐤𝐢𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐨𝐧𝐞 𝐨𝐟𝐟? We're going to be kicking off this series STRONG with an incredible guest speaker, Don Clewell. Don is a seasoned revenue executive who has led multiple global sales teams for Fortune 1000 companies as well as high growth PE backed scale ups. He now is a high performance sales coach with SalesStar helping sales teams from venture backed startups scale rapidly. He has certainly seen environments with little to no alignment and also knows how powerful it can be when you get these teams working together. 𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬: 🤝 Building a culture of alignment 👻 Don's horror stories of misalignment and how bad it can get 🏃♂️ Don's tips for getting teams aligned quickly 😤 How to spot someone who will be a team player vs a revenue mercenary LeanScale https://lnkd.in/eKX7ptHp

Are you creating sales collateral that actually helps buyers make confident decisions? Or are you sharing ‘all-about-you’ fluff? Sales and marketing teams often operate in silos. As a result, sales teams eye-roll at "marketing speak" collateral, and buyers are left confused. Let's break down the barriers and create sales collateral that works! I’ve experienced this firsthand twice recently: 1. Switching to Hubspot: I’ve recommended Hubspot to clients for years, so when it came time to upgrade my CRM, I knew where to look. Hubspot’s sales collateral was spot on: easy to navigate, transparent, and answered all my questions. 2. Exploring Ubico at Collision: Shout out to Scott Erb! Ubico’s simple yet effective sales deck resonated with me. It wasn’t fancy but perfectly supported his key message: a concierge platform and service package that saves businesses like mine time. These experiences reaffirmed my belief: great sales collateral makes the buying process seamless. Here’s my actionable advice, inspired by my video series with Brendan Ziolo at Zinc Marketing (watch the full video for more): 1. 𝐄𝐚𝐬𝐲 𝐭𝐨 𝐁𝐮𝐲: 𝐀𝐝𝐝𝐫𝐞𝐬𝐬 𝐁𝐮𝐲𝐞𝐫 𝐍𝐞𝐞𝐝𝐬 𝐚𝐧𝐝 𝐏𝐚𝐢𝐧 𝐏𝐨𝐢𝐧𝐭𝐬 - Relevance: Tailor materials to the buyer's specific needs. - Practicality: Ensure content is applicable to real-world sales scenarios. 2. 𝐄𝐚𝐬𝐲 𝐭𝐨 𝐂𝐨𝐧𝐬𝐮𝐦𝐞: 𝐂𝐥𝐞𝐚𝐫, 𝐂𝐨𝐧𝐜𝐢𝐬𝐞, 𝐋𝐢𝐭𝐭𝐥𝐞 𝐅𝐥𝐮𝐟𝐟 - Simplicity: Simplify options and details. - Clarity: Produce clear, digestible content. 3. 𝐄𝐚𝐬𝐲 𝐭𝐨 𝐃𝐞𝐜𝐢𝐝𝐞: 𝐀𝐝𝐝𝐫𝐞𝐬𝐬 𝐂𝐨𝐧𝐜𝐞𝐫𝐧𝐬 𝐚𝐧𝐝 𝐑𝐢𝐬𝐤𝐬 - Confidence: De-risk the buying decision by addressing major concerns. - Support: Help buyers feel confident in their decision-making process. It's time to start focusing on "just in time" solutions. Let's bridge the gap and make it easier for buyers to make informed decisions! Have you faced similar challenges? Share your thoughts and experiences in the comments below! #SalesLeadershipTips #TeamPerformanceBoost #InspiredSalesTeams #ActionableAdvice

 "If you don't figure this out, you're cooked!" - Mark Roberge Still struggling with siloed sales and marketing teams? You're not alone. In the latest #ScienceofScaling podcast, Mark Roberge, Co-Founder of Stage 2 Capital, shares tactical advice on bridging the gap: Get Sales & Marketing in a Room Together: Bring sales & marketing leaders in a room. Make them hash out their differences and create a unified strategy. Define the Funnel: Map out who owns what in the pipeline. Set hard numbers - exactly how much pipeline should come from marketing vs. sales? Rethink and Establish Qualification: Align on lead criteria, but here's the kicker - prioritize company fit over job titles. Location, industry, and size trump that fancy VP title! Listen now for the full breakdown: https://lnkd.in/g-UgJYR8 #SalesAndMarketing #StartupGrowth #ScienceOfScaling

How do you create synergies between Marketing & Sales? 1. Get clear on what you are selling 2. Get clear on the ecosystem that surrounds your target client/customer/consumer 3. Measure, report, review, and optimize the efforts holistically 4. Build respect and understanding for the other’s role Yes - it IS possible! Hear how to put these into action in the latest episode of #StrategicCounsel by ForthRight Business: https://lnkd.in/gKxTabm3 #Marketing #Sales ForthRight People