Spurs. Remastered. Introducing the new Tottenham Hotspur brand identity. Built for the future, inspired by the past. The cockerel reimagined. The monogram reborn. The font remastered. To Dare Is To Do. BIG thanks to Kieran Murphy, Samantha V., Pierre-Olivier Bouché, Will Hattam, Mark Jones, Tia Skinner, Robert Vilahamn, Donna-Maria Cullen and all at Tottenham Hotspur FC. Also shout out to our collaborators on the project; Rick Banks, F37®, Miles Newlyn and Chris Mitchell. Full case study now live on the Nomad site. https://lnkd.in/ewypxXzZ
Brilliant work from you and the crew!
Nice1 mate. Love it.
Bold - love it - great work Terry and team, go Spurs ✨
Only the beginning.
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Painful to say I love it mate, but congrats Terry Stephens. You guys are so perfect for this project.
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Love this, especially the monogram. So clean
Design services for the sports industry
1wReally good work Terry. I think we'll see more clubs follow this lead, breaking down their brand into segments and tailoring their branding accordingly. Modern football clubs are obviously much more than just what happens on the pitch and i love the way you've brought back the heritige crest, then introduced the brand logo, all whilst retaining and simplfying the crest on the shirt. Yet despite having the 3 different looking logos, they all slot together as one overarching club. It's really impressive.