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"Despite steep competition and challenges at home, California avocado growers have managed to carve out a niche that has maintained strong pricing in two ways," Matt Woolf, our specialty crop analyst, writes in his Q3 2024 Avocado Outlook. 📉 The first is by picking the fruit when Mexico has its lowest volume in April to June. 🥑 The second is through differentiation. "Even with the growth in imports, California producers have benefited from the increase in demand and establishing themselves through high quality," Matt writes. Though the suspension of U.S. inspections of avocados coming from Michoacán may put upward pressure on prices for some growers, Matt says shipments are approaching normal levels and the incident appears to be behind us. "Despite the challenges facing the California avocado industry [such as production costs and labor shortages], farmers are likely to see stable prices in real terms in the short term." Read more of Matt's Q3 takeaways for American AgCredit avocado growers 👉 https://brnw.ch/21wLGy3 #CaliforniaAgriculture #Avocados

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