Terpene Belt Farms’ Post

Stay up-to-date on all things #cannabis, #hemp, and #cannabinoid regulations. Pamela Epstein, Chief Legal & Regulatory Officer at Terpene Belt Farms, is here to break down what it all means with a flavor focus in our new vodcast, Regulatory Rollup 🎙️🏛️🌿 In this debut episode, we learn why taking control of the narrative around flavoring in inhalable cannabinoid products is more important than ever. Regulators often don’t understand the crucial role of flavor. Too often, we see native cannabis flavor being conflated with artificial non-cannabis flavor — which is how flavor is used in advertising and marketing to be attractive to youth, as witnessed in the tobacco industry. This is evident with Florida’s proposed flavor ban, which for the first time, would have linked in the cannabinoid space the mere addition of any flavor to child attractiveness and risked setting a dangerous precedent for the rest of the country. Such language, once adopted by one jurisdiction, often spreads like wildfire. Recognizing the potential for Florida's action to have impacts comparable to the first tobacco flavor ban out of San Francisco, we took action. We invested in ensuring a different outcome in Florida. Our strategy included a lot of education around the natural flavor diversity in cannabis which is distinguishable from tobacco. We were able to work with the bill author and members of the Legislature to have the concerning language removed — a huge benefit of all cannabinoid actors and consumers 🏆 Subscribe on YouTube! https://lnkd.in/ewZXMZGa

Jack N.

Field Ops@ Terpene Belt Farms CDFA Industrial Hemp Advisory Board Alameda County AAC - Cannabis/Hemp Cal Ag Leaders - Class 53

6mo

Thank you for protecting our precious flavors 🫡

Douglas Fischer

General Counsel @ ACTIVE + President @ VapeSAFER | Strategic Advisor Navigating Uncharted Waters

6mo

Great work Pamela Epstein!👏👏

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