Terezia Batovska’s Post

We were torn between two messaging principles when we created the copy for the new UserEvidence website that launched this week -- Understandability vs Elevation of our Value Prop. On the Understandability side - everyone understands what "testimonials" and "case studies". High Understandability. However, our platform creates customer evidence content that goes way beyond testimonials and case studies (eg statistical evidence around value/ROI, competitive proof, account or industry-specific reports) -- and there's several very low cost tools that do simple testimonial collection/creation. We were worried dumbing the UE value prop down to testimonials and case studies would undersell the value, and undercut our price point which is tens of thousands to sometimes hundreds of thousands of dollars. On the Elevated side - we could have talked more about evidence-based marketing, and customer evidence platform, or maybe a compromise w/social proof - but these don't inherently mean anything to most people - and require explanation. We figured we had about 12-15 seconds of initial readtime on average when someone lands on the site (our analytics supported this), so we ultimately decided to lead with Understandability, to hopefully earn the attention span to then go Elevate the Value Prop around how customer evidence is more than testimonials and case studies. We also leaned into using a ton of enterprise-level customer proof w/testimonials and logos from Gong, HPE, Broadcom, Splunk, Coupa, SentinelOne, Pendo, etc - to clearly indicate we're a enterprise-level B2B-only solution. We decided our goal/metric to optimize is getting people interested enough in taking the meeting (even if they may think we're a lower cost solution), and we're confident our sales team will do a good job of elevating our story once the prospect is on the call. Great work Alex Eaton and Mark Huber, and thank to the FletchPMM team for the guidance! How did we do? #productmarketing #customermarketing

🚀 In today's competitive landscape, building a strong reputation is key to driving repeat sales. By leveraging various review platforms, you can solidify your presence in the market. However, we all know that challenges arise, and it's how you address these issues that truly sets you apart. I'm excited to introduce my new automation tool that analyzes both your business and your competitors' reviews to provide valuable insights. Here's what it offers: 🔍 Website changes tracking 📊 Overall sentiment analysis ⭐ Customer favorites 😟 Customer complaints 💡 Actionable insights 📈 Additional insights Utilize this information to enhance your business strategies and capture more market share. Check out the attached example report generated by the system! Let's take your business to the next level! 💪 #BusinessGrowth #ReputationManagement #CustomerInsights #MarketShare

As a marketer, I know how valuable customer reviews and testimonials are for increasing conversion rates across channels. I also love reading customer quotes and using our customers' voice to inform content and product messages. It's invaluable! That's why one of my fav offerings we provide SaaS companies at Gartner Digital Markets is review collection. If you have a profile with us (on Capterra, GetApp, Software Advice) we make it super easy to collect reviews from your customers. Curious to learn more? Join our live webinar on June 4 @ 11 ET https://gtnr.it/3JRt9da Or feel free to reach out. I'm happy to help out a fellow Marketer:) #SoftwareReviews #Reviews #CustomerMarketing

92% of buyers say they are more likely to trust software user reviews written in the past year. But that's not the only way recent reviews impacts your traffic, leads, and sales. Gartner Digital Markets' next live webinar is coming soon, on June 4th! It'll break down how reviews impact the buyer journey on Gartner Digital Markets and beyond. 👉 Don't miss the final opportunity to register: https://gtnr.it/3JRt9da #SoftwareReviews #Reviews #CustomerMarketing

92% of buyers say they are more likely to trust software user reviews written in the past year. But that's not the only way recent reviews impacts your traffic, leads, and sales. Gartner Digital Markets' next live webinar is coming soon, on June 4th! It'll break down how reviews impact the buyer journey on Gartner Digital Markets and beyond. 👉 Don't miss the final opportunity to register: https://gtnr.it/3JRt9da #SoftwareReviews #Reviews #CustomerMarketing

Ever notice how sometimes it feels like different departments in a company are describing completely different customers? That’s the ICP dilemma 🤷♂️ An Ideal Customer Profile (ICP) isn’t just nice to have; it’s a must-have. Yet, many companies suffer because each department has its own version of the ICP, if they have one defined at all The lack of a shared ICP is like trying to assemble a puzzle where each piece belongs to a different set. It doesn’t matter how hard you try; it’s not going to fit. 🧩❌ When marketing, sales, product development, and customer service all have different ideas of who the ideal customer is, resources are wasted, and efforts are diluted. It’s the business equivalent of shooting arrows in the dark. 🏹 Aligning on a single, company-wide ICP brings every department onto the same page, ensuring that marketing campaigns attract the right leads, sales pitches resonate, and product developments meet actual customer needs. But here’s the real game-changer: a unified ICP not only streamlines internal operations but also enhances the customer experience, making every interaction feel tailored and personal. So, if your company hasn’t defined a crystal-clear ICP that every department agrees on and uses as a guide, you’re leaving money on the table—and potentially confusing your customers. 💸 #ICPAlignment #GrowthStrategy #BusinessUnity #RevenueOperations #RevOps #Marketing

Unlock the power of defining your Ideal Customer Profile (ICP) 🎯! Knowing your ICP is like having a roadmap to attract customers who truly value your offerings. This blog dives into how to create an effective ICP and connect with your perfect customers! Ready to discover your ICP's impact? 💥 How do you define your ICP? Let us know in the comments! ⬇️ https://lnkd.in/dXgEhV2T #IdealCustomerProfile #MarketingStrategy #TargetAudience #CustomerSuccess #BusinessGrowth #KnowYourAudience #ICPPower 🌐

This is so helpful when following-up or prepping for your next call!

Navigating the customer journey is key to creating lasting relationships and driving business success! Here’s a breakdown of the five crucial stages: ⭐ Awareness: At this stage, potential customers recognize they have a problem and begin searching for solutions. This is your chance to shine by offering valuable insights that address their needs. ⭐ Consideration: Here, customers weigh their options, comparing different products or services. Ensure your offerings stand out by clearly communicating your unique value propositions and advantages. ⭐ Decision: Now, customers are ready to make a choice. Persuasive and compelling marketing content, like testimonials and detailed case studies, can tip the scale in your favor. ⭐ Retention: Post-purchase, customers might be inclined to buy again but need a little nudge. Use incentives and nurture campaigns to reinforce their decision and encourage repeat business. ⭐ Loyalty: When customers are highly satisfied, they become advocates for your brand, spreading the word to friends and family. Cultivate this loyalty by exceeding their expectations and continually providing exceptional experiences. By understanding and strategically engaging at each stage, you can turn prospects into lifelong advocates! #CustomerJourney #CustomerExperience #CustomerRetention #BrandLoyalty #MarketingStrategy #DigitalMarketing Semrush

"The key is not to focus on what your company does, but on the problems you solve for your customers." - Steve Jobs Are you speaking your customer's language? In today's competitive landscape, focusing solely on your features is no longer enough. Here's how to shift your perspective: ✔ Identify your ideal customer's biggest pain points. What keeps them up at night? ✔ Craft your messaging around solutions, not products. How does your offering alleviate their struggles? ✔ Showcase the impact you make. Use customer testimonials and data to demonstrate results. ✔ By prioritizing customer problems, you build trust, establish value, and ultimately drive sales. What are some ways you focus on customer problems in your marketing? Share your thoughts in the comments! 👇 #customercentric #marketingstrategy #stevejobs #saturdaypost