Teresa Schobe’s Post

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Senior Research Analyst at Datassential

There’s nothing I love more than seeing generational breakdowns in food and beverage - it’s always fascinating to see how different generations approach food and beverage trends. From nostalgic favorites that bring back memories for one group to the innovative twists embraced by another, these generational breakdowns highlight shifting preferences. They offer a lens into how cultural, technological, and even economic changes shape our tastes. Understanding these differences not only keeps us in tune with evolving markets but also offers a chance to create products that resonate across age groups. It’s a reminder of how food and drinks connects us, while still evolving with each new generation.

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As a beverage professional, it can seem like a constant battle to understand your core customer - especially when their tastes and trends are always changing. One key is to carefully consider consumers’ generational groups, because when it comes to beverage preferences, what a 21-year-old Gen Z prefers and desires is likely far different than their older peers. Click on the link below to explore the latest on generational drinking trends from Datassential: https://hubs.la/Q02PkxgP0 #beveragetrends #drinktrends #generationaltrends #genz #beverageindustry #drinkindustry

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Emily Murawski

Researcher | Writer | Problem-Solver

2mo

Same!

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