We are excited to share the results of Tencent UK’s research in collaboration with British Esports and Ukie! The report highlights the remarkable potential of Gen Z to shape the future of gaming and esports. With 75% wanting esports integrated into school curricula, this presents a major opportunity for sustainable growth through partnerships and talent development. #Esports #GenZ #TencentUK #TencentGames
Gen Z: Driving the Future of UK Esports We conducted new research in collaboration with British Esports and Ukie highlighting Gen Z’s strong interest in video gaming and esports careers. Over 40% are exploring video game-related fields 22% are drawn to esports careers 75% want esports integrated into school curricula For esports to thrive sustainably in the UK, we need partnerships, talent development and increased career awareness. Together, we can unlock the full potential of this dynamic sector. 🚀 Discover more in our report, “From Stage to Screen to Stream: How Gen Z is Putting Esports Centre Stage in UK Entertainment.” https://lnkd.in/eeXAZhE4 The report features expert commentary from our VP of Tencent Games Europe, Stephane Decroix, along with valuable insights from: India Browne, Pro Esports Player Tom Dore, VP, the British Esports Federation Nick Poole OBE, CEO, Ukie Follow Tencent UK for the latest news and insights on video gaming and esports. #Esports #GenZ #EsportsCareers #TencentUK #TencentGames