Tencent’s Post

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How Gen Z Puts Esports Center Stage in U.K. Entertainment As video gaming disrupts the entertainment industry — from stage to screen to stream — Gen Z is leading the charge, seeing esports as far more than a hobby. For this generation, it’s a viable career path as well as a passion. Tencent UK, British Esports and Ukie conducted research among U.K. Gen Zers interested in the creative and entertainment industry, and found: -Over 40% are exploring video game-related fields -22% are drawn to esports careers -75% would like esports in their school curricula For esports to thrive sustainably in the U.K., we need more partnerships, talent development and increased career awareness. Together we can unlock the full potential of this dynamic sector. 🎥 Watch our video to learn more! #Esports #GenZ #EsportsCareers #TencentUK #TencentGames

Tom Dore

Vice President | British Esports Federation

1d

Exciting opportunities ahead! British Esports look forward to continuing our work with Tencent into 2025 and beyond!

Marcelo Johas Carvalho

Esports & Gaming Operations Expert | Project Manager | Specialising in Digital Engagement, Event Management & Brand Growth

1d

Gen Z’s embrace of esports as both a passion and career path is reshaping the entertainment landscape. The demand for esports in education highlights its potential as a sustainable industry. It’s inspiring to see initiatives focusing on talent development and partnerships to unlock this dynamic sector’s full potential in the UK.

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Adam Lopez

California Community College Campus Gaming Workforce Consultant | Global Connector | Instructional Design | Professor | Esports Coordinator | NASEF Superfan

7h

Huge!

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