We do what we do because 𝐰𝐞 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐞𝐫𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐠𝐞𝐭 𝐦𝐨𝐫𝐞 𝐜𝐫𝐞𝐝𝐢𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞𝐢𝐫 𝐰𝐨𝐫𝐤. How we do it? We use Generative AI and rely on the expertise of our tech and content teams, to deliver a video which can reach new audiences and add a whole new dimension to your content. But always remember AI is a set of tools, your creativity will always be the secret sauce to the desired outcome. So when we read this Kantar Media survey (results below), we couldn't agree more and felt good about it. Because the only way your story will get better overtime, is not thanks to AI, but thanks to your telling skills. And the better your story is, the better the video you will get on our app'. 𝑊ℎ𝑎𝑡 𝑡ℎ𝑒 𝑠𝑢𝑟𝑣𝑒𝑦 𝑠𝑎𝑦𝑠? ◾ 𝐴𝐼 𝑟𝑎𝑛𝑘𝑠 𝑓𝑎𝑖𝑟𝑙𝑦 𝑙𝑜𝑤 𝑎𝑠 𝑎 𝑑𝑒𝑠𝑖𝑟𝑒𝑑 𝑠𝑘𝑖𝑙𝑙 𝑎𝑚𝑜𝑛𝑔 𝑡ℎ𝑜𝑠𝑒 𝑖𝑛 𝑡ℎ𝑒 𝑚𝑒𝑑𝑖𝑎 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦, 𝑤𝑖𝑡ℎ 27% 𝑜𝑓 𝑟𝑒𝑠𝑝𝑜𝑛𝑑𝑒𝑛𝑡𝑠 𝑠𝑎𝑦𝑖𝑛𝑔 𝑖𝑡 𝑖𝑠 𝑎 𝑣𝑒𝑟𝑦 𝑖𝑚𝑝𝑜𝑟𝑡𝑎𝑛𝑡 𝑠𝑘𝑖𝑙𝑙. ◾ 𝑇ℎ𝑖𝑠 𝑖𝑠 𝑖𝑛 𝑠ℎ𝑎𝑟𝑝 𝑐𝑜𝑛𝑡𝑟𝑎𝑠𝑡 𝑡𝑜 𝑠𝑡𝑜𝑟𝑦𝑡𝑒𝑙𝑙𝑖𝑛𝑔 𝑠𝑘𝑖𝑙𝑙𝑠, 𝑤ℎ𝑖𝑐ℎ 79% 𝑟𝑎𝑛𝑘 𝑎𝑠 𝑣𝑒𝑟𝑦 𝑖𝑚𝑝𝑜𝑟𝑡𝑎𝑛𝑡 -𝑚𝑜𝑟𝑒 𝑡ℎ𝑎𝑛 𝑎𝑛𝑦 𝑜𝑡ℎ𝑒𝑟 𝑠𝑘𝑖𝑙𝑙- 𝑎𝑐𝑐𝑜𝑟𝑑𝑖𝑛𝑔 𝑡𝑜 𝑡ℎ𝑒 𝑠𝑡𝑢𝑑𝑦. ◾ 𝐼𝑛 𝑡ℎ𝑒 𝑚𝑒𝑎𝑛𝑡𝑖𝑚𝑒, 70% 𝑜𝑓 𝑟𝑒𝑠𝑝𝑜𝑛𝑑𝑒𝑛𝑡𝑠 𝑝𝑟𝑒𝑑𝑖𝑐𝑡 𝐴𝐼 𝑠𝑘𝑖𝑙𝑙𝑠 𝑤𝑖𝑙𝑙 𝑏𝑒 𝑣𝑒𝑟𝑦 𝑖𝑚𝑝𝑜𝑟𝑡𝑎𝑛𝑡 𝑡𝑜 ℎ𝑎𝑣𝑒 𝑤𝑖𝑡ℎ𝑖𝑛 𝑡ℎ𝑒 𝑛𝑒𝑥𝑡 𝑡ℎ𝑟𝑒𝑒 𝑦𝑒𝑎𝑟𝑠. Make sure to follow our page for regular #storytelling tips! Source : Marketing Dive
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I continue to say, if you only use AI for content creation (social media), you are doing it all wrong. I've help clients to: ➡ Outline curriulum ➡ Build an AI team ➡ Write grants ➡ Build SOP's (standard operating procedures) ➡ Use Kolbe/DISC results to decide on business model ➡ Create template ➡ Extract text from presentation slides and use as workbooks ➡ Market research ➡ Write AI policy ➡ Write employee handbook ➡ Art creation (ads, coloring books, wall art) ➡ Business plans ➡ Brand guides ➡ Meal plan ➡ Love letters (or Dear John) ➡ Dating profiles ➡ Speaker proposals ➡ Video scripts ➡ Run of show ➡ Build a style guide (marketing and clothing) If there is language for it, there is AI for it. 😄 #aiconsultant #aiconsulting #womenempoweringwomen #womenbusinessowners #womenbusinessleaders
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How to tell stories, not just make stuff. Master storytelling in 3 key areas: 🟪 Shift from Product-Centric to Story-Centric Marketing Marketing has evolved. It's no longer about the product. It's about the story: ↳ Focus on the narrative: What makes your brand unique? ↳ Connect emotionally: Stories resonate more than features. ↳ Build loyalty: Customers remember stories, not specs. 🟪 Importance of Content in Marketing Content is king. Stories are the crown jewels. Here's why: ↳ Engage effectively: Storytelling captures attention. ↳ Personalize content: Use AI to tailor stories to each customer. ↳ Drive loyalty: Good stories create lasting bonds. 🟪 Relevance to AI in Marketing AI is a game-changer. It makes storytelling scalable. How AI helps: ↳ Analyze data: Understand customer preferences. ↳ Automate content: Deliver the right story at the right time. ↳ Enhance creativity: AI tools can help brainstorm and refine stories. There you have it - 3 key areas to master storytelling. Remember this quote: "Marketing is no longer about the stuff you make, but the stories you tell." In today's world, a good story sets you apart. Don't just make stuff. Tell stories. #ai #marketing #content --------------------------------------------- Fergus 👈 'tis me (Building AI Workforces for Enterprise) 🔔 Ring da bell or 🔝Connect or Follow
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Let's face it, the creative wellness is running dry and the real villain is the briefing black hole – a vortex of vague instructions, missing information, and conflicting expectations that devours good ideas and spits out frustration, rework, and burnout. Briefings are the fuel that ignites the creative fire. Yet, all too often, they're more like damp squibs, leaving creatives scrambling in the dark. Vague goals, "just wow us" pronouncements, and a complete disconnect from the target audience all contribute to a cycle of revisions and missed deadlines. This inefficiency isn't just a creativity killer; it's a business drain. The time wasted on back-and-forth clarification could be spent on crafting truly impactful campaigns. But here's the real kicker: the rise of AI in content creation makes a strong brief even more crucial. Imagine feeding an AI a wishy-washy prompt and expecting groundbreaking results. It won't happen. In the age of AI, the human touch in crafting compelling prompts will be more valuable than ever. In the future, just like training an AI, our ability to articulate a clear vision will be the difference between success and failure. We'll need to be masters of communication, able to translate complex ideas into concise, actionable briefs. So, what can you do? Invest in your briefing skills! Learn the ins and outs of crafting a clear message that outlines the target audience, brand voice, desired tone, and specific goals. Remember, a good brief isn't just about efficiency; it's about respect. It shows your trust in the creative team's talent and empowers them to deliver their best work. Let's ditch the briefing black hole and build a bridge of clear communication. The future of creativity depends on you. #briefing #prompts #AI #creativeprocess
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