TECHKS’ Post

The Reuters Institute 2024 Digital News Report is rightly getting attention today. The headline findings aren’t a surprise: more people are actively avoiding news because of the depressing content or overwhelming amount of news itself; and fewer and fewer of us access news through traditional news platforms any more. Partisan commentators and influencers continue to attract more and more attention as news sources, but encouragingly there’s rising concern about what is real or fake (nearly 60% of respondents overall). There’s also a fairly healthy attitude towards the use of AI. People seem happier if it’s used to cut the administrative tasks of news reporting but would prefer real people to report and analyse what’s going on. Meanwhile audiences would like to see some positive or ‘solutions-based’ news in the mix too, reflecting a recent but growing trend. The traditional news distribution model has been blown to smithereens by the internet and social media platforms (disconcerting for someone like me who grew up with the certainty of daily newspapers and the reassuring presence of Moira Stewart reading the 6pm News). Some more thoughts on what this means for the traditional Press Office and energy/climate change topics throughout the week. #News #ReutersInstitute

📰 What news sources do you trust? Largely depends on age, and is likely to shift to more tailored methods like newsletters. I collaborated with Tony Cheevers from Researchscape International and my team at Fullintel on a study published by the Institute for Public Relations as part of our work with the Measurement Commission. Why do we care about trusted news sources? Trust is the perception that is most closely linked to behavior. And PR professionals can only influence attitudes or behaviors through content shared via trusted sources (and on the measurement side, this shapes how we measure potential impact). The survey found that older generations are most likely to trust broadcast news (not a surprise) and younger generations prefer online news, email newsletters, and social media. However, I think that more and more we will see increased consumption of news content via newsletters as the media landscape continues to shift and as tailoring content becomes more accurate with AI capabilities. 🗝 THREE key findings about newsletters: 1. Trust in email newsletters ranked higher overall than social media 2. Newsletter consumers are multigenerational (some across every age category) 3. Email newsletters earned the most trust of Gen Z Check out the full article on IPR: https://lnkd.in/gHQ_wTHp #publicrelations #newsletters #trust #media #measurement

Online intermediaries, such as social media, search engines and other online aggregators exert a significant influence on the news stories people consume, according to a new Ofcom research... Read More At:- https://lnkd.in/gmPPsPen #socialmedia #aggregators #newsstories #Ofcom #online #news #NewsUpdate #newsfeed #dailynews #IBWNews

🎱 Is Social Media Killing Right-Wing Media in US? Right-wing media outlets are facing a significant decline in traffic, with the most loyal to Donald Trump experiencing a collapse rather than just a slowdown. Mainstream news organizations and liberal publications are also grappling with financial crises, but conservative and right-wing sites have seen the most dramatic declines over the past few years. In February, the 10 largest conservative websites saw a 40 percent drop in readership compared to 2020, according to The Righting newsletter. Factors contributing to this decline include changes in Facebook's algorithm, which has reduced the referral traffic to news and commentary sites. Conservative outlets, which heavily relied on social media referrals, have been hit the hardest. Despite efforts to adapt, traffic continues to decline for many right-wing media platforms. In contrast, mainstream and liberal sites have managed to stabilize or even increase their traffic levels in recent months. This trend underscores the challenges facing conservative digital media in the current online landscape. #Media #Decline #SocialMedia #Algorithm #Shift #Facebook #Future

Did you know that over half of Americans now turn to social media as a key source of news? As platforms evolve, they’ve become central to how we consume and share information. This shift presents new opportunities and challenges for both content creators and consumers alike. Are you using social media effectively to stay informed or connect with your audience? Dive deeper into the statistics and trends in this article from Social Media Today. 👉 Read more here: https://buff.ly/4gvV15K #SocialMedia #NewsConsumption #DigitalTrends #ContentStrategy #SocialMediaNews

https://lnkd.in/gXfsfStD A new study from Pew Research finds that X — formerly Twitter — leads the way when it comes to devoted news-seekers in the realm of social media. Pew also found that although X touts its devoted base of news consumers, it’s also tops when it comes to inaccurate reporting. 86% of X’s base reported seeing inaccurate news, with 37% saying they see it often. Last year Pew found that fewer U.S. adults were following the news “all or most of the time,” from 51% in 2016 to 38% in 2022. That data had some good news for #radio : Since 2020, the first time Pew asked respondents how often they get their #news from each medium, the share of those saying they “often” get news from radio slipped just 18.7%, a lower decline than for TV (-22.5%), print (-20.0%), news websites or apps (-26.5%), social media (-26.1%), or search engines (-21.7%). A majority of U.S. Facebook, Instagram and TikTok users said news wasn’t a reason for using those sites. But X users said keeping up with news is either a major or minor reason they return to the platform. About half said they regularly get news there. According to Pew, Facebook beats all social media sites as a news source for Americans — 30% of U.S. adults regularly get news there, compared to Instagram 16%, TikTok 14% or X 12%. “The sources that users are seeing news from on these platforms differ as well,” writes MediaDailyNews. “While most Instagram and Facebook users say ‘friends and family’ make up the primary basis of where they see news, this is the least common source (26%) of information for X consumers compared to influencers or celebrities (49%), advocacy or nonprofit organizations (46%), other people they don’t know personally (75%) or news outlets and journalists, which comprise 80% of how X users are seeing their news.” According to data released earlier this year, Americans still see value in #local news. “85% say local news outlets are at least somewhat important to the well-being of their local community,” the report says. “Most people also say local journalists are in touch with their communities and that their local news media perform well at several aspects of their jobs, such as reporting the news accurately.” 48% of respondents, for example, said they utilize digital properties for local news, such as news websites or social media, up from 37% in a similar 2018 survey. Radio actually defied the trends facing other forms of legacy media: The % of Pew respondents who “prefer” to use radio for local news has climbed to 9% in 2024, up from 8% in 2018. That’s not dramatic, but it’s a better result than what’s been seen in television and print newspapers. That same research found that nearly 70% of Americans said their local journalists did a good job of reporting news accurately (71%) and covering the most important stories and issues (68%).

Here's the latest research from Thomson Reuters Institute Digital News report on social platforms. Findings show X is losing ground as a news source. Not sure these findings are all that surprising. What do you think? #socialmedia #socialmarketing #digitalmarketing dlvr.it/T8Q6Sx

The creator economy is even changing who we get our news from! But, this isn't anything new. Creators have been disrupting the news for a while, as people have sought alternatives and personalities to connect with. Phil DeFranco of The Philip DeFranco Show and Cenk Uygur of The Young Turks led this movement on YouTube in the 2010s. Then, Hasan Piker did the same on Twitch. Now, our attention is moving to Instagram where we are seeing journalists and producers like Mosheh O. , Jessica Yellin , Suzanne Kianpour , Zack Guzman -- who worked for legacy news brands-- are launching their own accounts that are getting attention. This trend shows no signs of slowing down. I predict the future of news and its sustainability will lie in nimble operations where you know and trust the person behind it. Monetization will come from: - Patreon-type memberships - Grants - Brand deals - Strategic partnerships with scaled-up media operations - Syndication and distribution of content off social media This provides a huge opportunity, but again, it's going to look different than what we're used to, so it will seem scary for an industry that is accustomed to X when it's clear Y is working. What do you think of this pivot to Instagram for news? Would love to know your take! https://lnkd.in/gcRX8Erw

Social media is still Americans' go-to source for news, and it’s fascinating to see how platforms shape our understanding of current events! As the lines between traditional media and social networks continue to blur, it's exciting to think about how brands can leverage this trend for engagement. It’s a reminder of the power of digital marketing in informing and connecting with audiences. I'm curious…What role does social media play in your news consumption?

📰 How do you get your news? 💻 Are you part of the 29% who get their online news via social media? "According to the Reuters Institute’s Digital News Report 2024, 77 percent of the more than 90,000 respondents surveyed across 47 countries this year get their news online, compared to 55 percent who watch the news on TV and 19 percent who still read printed news." 👉 Select the infographic to read more on statista.com.