Tech Digitics’ Post

How to turn browsers into buyers. 🤳🏼 Social media is more than just a way to stay connected – it's a critical part of the buyer’s journey. Swipe to discover each stage and find out what you should be doing to make it to the next step of the journey. Here's a quick break down: 👇🏼 Discovery: They stumble upon your brand. You’ve got their attention, make it count. 👇🏼 Consideration: They’re interested, but the competition is fierce. Showcase your unique value and benefits. 👇🏼 Engagement: Your content sparks curiosity. Keep them hooked with valuable, relevant, and engaging content. 👇🏼 Conversion: The moment of truth – they take action. Guide them smoothly with clear calls to action and irresistible offers such as welcome discounts or free resources. 👇🏼 Loyalty: They keep coming back, becoming true advocates for your brand. Each stage matters, and leading people through this journey is what we do best! Ready to talk strategy? Book a call today! 📞 https://lnkd.in/g4iyp2Ri #digitalmarketing #socialmedia #socialmediamanagement #marketing #contentmarketing #socialmediamarketing #smallbusiness #marketingstrategy

𝗦𝘁𝗼𝗽 𝗖𝗼𝗻𝗳𝘂𝘀𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗪𝗶𝘁𝗵 𝗩𝗮𝗴𝘂𝗲 𝗖𝗧𝗔𝘀! Gone are the days of vague ad copy and CTAs leaving viewers confused. In today's short attention span world, your message needs to be laser-focused. Let's take a scenario: 𝗔𝗱 𝗰𝗼𝗽𝘆: "Check out." 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲: Eye-catching image or video. 𝗖𝗧𝗔: "Watch more." Huh? What exactly am I checking out? Where does "Watch more" lead? Does the image connect to the text? This mixed messaging leaves viewers scratching their heads and scrolling right past. Instead, focus on one clear goal and tailor your entire ad to achieve it. Here's how: 𝟭. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘆𝗼𝘂𝗿 𝗽𝗿𝗶𝗺𝗮𝗿𝘆 𝗼𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲: Are you driving registrations, promoting an event, or generating leads? 𝟮. 𝗖𝗿𝗮𝗳𝘁 𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗰𝗼𝗽𝘆: Speak directly to your audience's pain points and highlight the value proposition. (Example: "Struggling with X? Join our FREE workshop and learn Y!") 𝟯. 𝗖𝗵𝗼𝗼𝘀𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗮𝗻𝗱 𝗰𝗼𝗻𝗰𝗶𝘀𝗲 𝗖𝗧𝗔: Don't confuse viewers with multiple options. Use a strong verb that matches your goal. (Example: "Register Now" instead of "Watch more") Remember: It's all about providing instant clarity and directing users towards the next step. By following these simple steps, you can create ads that convert, not confuse. Now that's the power of clear communication! ----------------------------- Hi 👋 I’m Moiz. I share updates about digital marketing and media buying strategies. Follow me for new features and insights! 📈✨ #facebookads #digitalamarketing #googleads #metaads #ppc

Have you noticed how Temu ads seem to be everywhere lately? It feels like they’re popping up right in front of us at every turn! I can’t help but wonder if they’re leveraging the AIDA marketing strategy to grab our attention. 🔵 Attention: They've certainly nailed this part, using eye-catching visuals that draw the target audience in instantly. 🔵 Interest: They’ve managed to ignite a genuine curiosity in their audience. I've seen countless people online making purchases inspired by these ads, clearly driven by the appealing value of their products. 🔵 Desire: Temu has established a connection with the audience that resonates deeply. Their ads create a longing for what they offer, motivating some visitors to take the leap and place orders. 🔵 Action: Finally, their clear and compelling calls to action encourage people to act. With enticing discounts, they're effectively guiding potential customers straight to their site. It’s crystal clear that Temu is fully committed to their marketing efforts. At the end of the day, it doesn’t even matter if every order is perfect, what matters is the traction they’re gaining. So here’s my question for you: Would you love to see your business gain that level of attention and engagement? Let’s chat about how we can effectively run ads to connect your products or services with your target audience. I’m Disere Stephanie Bila, your go-to Digital Companion. Let’s spark some magic in your digital marketing journey. #digitalmarketing #contentcreation #FacebookAds #GoogleAdsense

5 𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐀𝐝𝐬 𝐀𝐫𝐞 𝐍𝐨𝐭 𝐀𝐛𝐨𝐮𝐭 𝐘𝐨𝐮 (𝐀𝐧𝐝 𝐖𝐡𝐲 𝐓𝐡𝐚𝐭’𝐬 𝐈𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭!) 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲’𝘀 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗠𝗼𝘀𝘁 People don’t care about your product; they care about how it helps them. Focus on solving their problem, not just selling. 𝗣𝗲𝗼𝗽𝗹𝗲 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗙𝗲𝗲𝗹𝗶𝗻𝗴𝘀 Ads should make people feel something. Instead of pushing your message, show you understand their needs and emotions. 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗔𝗱𝘀 𝗪𝗼𝗿𝗸 𝗕𝗲𝘁𝘁𝗲𝗿 Generic ads don’t stand out. Tailor your ads to speak directly to what your audience is looking for. 𝗘𝗻𝗴𝗮𝗴𝗲, 𝗗𝗼𝗻’𝘁 𝗜𝗻𝘁𝗲𝗿𝗿𝘂𝗽𝘁 No one likes being interrupted by ads. Make your ads part of their interests and daily life, not a distraction. 𝗨𝘀𝗲 𝗗𝗮𝘁𝗮 𝘁𝗼 𝗞𝗻𝗼𝘄 𝗪𝗵𝗮𝘁 𝗧𝗵𝗲𝘆 𝗪𝗮𝗻𝘁 Don’t just guess what your audience wants. Use data to understand their preferences and make smarter ad decisions. So, ask yourself—are your ads speaking to your audience? P.S. If you’re ready to shift your ad strategy and focus on your audience’s needs, let’s chat! #MarketingTips #PaidAds #PerformanceMarketing #AudienceFirst #GoogleAds #SocialMediaMarketing

Ever find yourself wondering how some brands just seem to click with their audience? It’s like they’ve got a secret formula or something. 🤔 Well, spoiler alert: sometimes, it’s not magic, just smart strategies! I’m diving into some of those not-so-obvious tricks and the insights from the digital marketing world that can make a real difference. From quirky ad ideas to little SEO tweaks that pack a punch—let’s break it down together. 💡 What I’m excited to share: ◾ Weirdly effective marketing tactics I’ve seen work wonders ◾ Simple changes that can boost your engagement way beyond expectations ◾ Tips for creating content that your audience actually loves Curious? Drop a comment or shoot me a message if you’re interested in hearing more. And if you’ve got any marketing hacks or funny stories, I’d love to hear them! Let’s get the conversation going! 👇 #MarketingTips #DigitalMarketing #ContentCreation #EngagementBoost #MarketingHacks #LetsTalkMarketing

🔥 You don't have an information problem Information on sales and marketing has never been more accessible There is someone on every corner of the internet telling you how to market and sell 🎤 But you still can't figure out how to break out of the 200-views jail on TikTok 🎤 You engage your audience but they don't buy from you 🎤 You see engagement on your content but no sales 🚘 Your dream customers and clients are passing you by right now ❓ How much longer are you going to wait to figure out how to get people to buy from you? 👀 Are you going to learn how to attract and build trust with your audience to the point that they can't live without your brand? 👀 Will you understand what messaging and content resonates with them so they come back for more? 👀 Are you going to figure out what buttons to press so your audience goes from not knowing you to obsessing over your content and brand? You will never fix any of this if you don't fix the root cause If you're ready to do something about it No longer want marketing to take a backseat Or, stop outsourcing to someone who posts (ineffectively) for you Craft a science-backed marketing strategy Use a proven framework So your content is the reason someone chooses you over a competitor Email me if you're ready to do something about it 🔥 [email protected] #Digitalmarketingstrategy #Marketingpsychology #Digitalmarketing #Contentstrategy

Is your marketing falling flat? It might be missing its melody! Ever wondered why some brands just click with you? It's not just about what they sell—it's about how real they feel. 🎶 Standing out in today's crowded online space requires more than just shouting the loudest. People crave authenticity, a genuine connection that makes them feel heard and understood. Here's the secret: When you infuse your brand with your true voice, your audience resonates, they sing along with your message. Want to transform your marketing into a catchy tune? --> Know your WHY: What drives you and your brand? Share your passion – it's contagious! --> Be transparent: Show the real you, the struggles and the wins. People connect with vulnerability. --> Engage, don't sell: Build relationships, have conversations. Your audience is more than just leads. Ready to find your marketing melody? Let's chat in the comments! #marketingtips #authenticmarketing #contentmarketing #socialmediamarketing #engagement #growyouraudience #seo #AuthenticMarketing #BrandTrust #DigitalMarketingTips #EngageWithContent #SEO2024 #InstaMarketing

3 most common mistakes brands make with their voice and tone in advertising? >The most common mistakes brands make with their voice and tone in advertising include inconsistency, where the messaging varies widely across different channels or campaigns, leading to confusion and dilution of brand identity. >Another mistake is failing to resonate with the target audience by using language, humor, or cultural references that do not align with their preferences or values, resulting in disconnect and disengagement. >Brands sometimes overlook authenticity and sincerity, resorting to gimmicky or overly sales-driven messaging that lacks genuineness and fails to establish trust or emotional connection with consumers. #SocialMediaMarketing #DigitalMarketing #ContentMarketing #InfluencerMarketing #SocialMediaStrategy #BrandAwareness #OnlineMarketing #SMM #InstagramMarketing #FacebookAds #TwitterMarketing #LinkedInMarketing #YouTubeMarketing #PinterestMarketing #ContentStrategy #Engagement #CommunityManagement #SEO #ViralMarketing #Analytics

Marketing Rule #1: Go where the people are… but know your audience. Fun fact: 40% of the top 10 websites by viewership are adult sites. Yup, you read that right. So what does this mean for marketers? It’s simple: people gravitate to content they want to see, and they’re loyal to the platforms that deliver it. Translation Time: 1. People Want What They Want You can’t force your product onto a platform where people aren’t interested. Think about it: if people are flocking to certain types of sites, it’s not random — it’s about demand. So, know your audience and go where they’re already spending time. 2. Right Platform, Right Message Choosing the right platform is half the battle. If you’re trying to sell a high-end product on a low-engagement platform, you’re setting yourself up for disappointment. Each platform has its strengths, so align your brand message with the right environment. 3. Follow the Attention, Not the Trends It’s tempting to jump on every new platform trend. But here’s the thing — just because a site is popular doesn’t mean it’s right for your product. Where is your ideal customer really hanging out? That’s where you should be. Translation Over: In the end, successful marketing isn’t just about having a great product; it’s about knowing where your customers are and meeting them there. Choose your platform wisely, or you’ll end up talking to an empty room. DM "Right Platform" if you’re ready to align your marketing with where your audience actually is. And hey, who else has learned the hard way that not all platforms are created equal? 😏 #MarketingStrategy #KnowYourAudience #RightPlatform #DigitalMarketing #AudienceTargeting #Marketing101 #ecommerce

Your ads die quickly. Forgotten forever. But it's OK. Let me explain the Forgetting Curve. Did you know that 70% of new info leaves our brains within just a few days, without reinforcement? 🧠 This phenomenon is called the Forgetting Curve, and it has a huge impact on marketing. With the torrent of marketing messages consumers see every day, one single ad is easily forgotten. That’s why spaced repetition - the practice of reintroducing information at regular intervals - can be a game-changer for brand awareness. Here’s how you can apply these principles to your marketing strategy: 🔁 Content Marketing & Drip Campaigns Instead of overthinking perfectly crafted, one-off messages, use spaced repetition to drip-feed valuable content into your target audience's spaces. Show up on LinkedIn. Come up in Google results. Appear on podcasts. Keep popping up everywhere they are, basically. 📧 Retargeting Ads & Email Campaigns I often get asked about high ad frequency metrics. They are not a bad thing! People need to see your ads 10s of times, not just once or twice. And after people visit your website or abandon a cart, remarket the bejaysus out of 'em! 💡 Post-Purchase Engagement Customer relationships don’t stop after the sale. Regular follow-ups with product tips, updates, and personalised offers keep your brand top of mind, fostering loyalty and encouraging repeat purchases. The science is clear: people forget us quickly. Marketing is not about one-off shots and then waiting for the phone to ring. It's about relentlessly showing up in places inhabited by our target audience personas, until we become unavoidable. Unforgettable. #marketingstrategy #digitalmarketing #brandmarketing #marketing