TechCabal’s Post

When Globacom launched in August 2003, it entered a crowded telecom market, two years behind giants MTN, Econet, and MTEL. Despite this, it quickly made an impact with bold moves, positioning itself as a serious competitor. By pioneering per-second billing—unlike the ₦50-per-minute norm—it immediately disrupted the market, forcing rivals to follow suit. If per-second billing was a game-changer for the industry, Globacom pulled off another stunt in October 2004 by offering free SIM cards—undercutting competitors selling theirs for ₦2,000.  By 2004, long before other Nigerian telcos recognized that data, not voice, was the industry’s future, Glo had begun offering 2.5G internet service to 70,000 subscribers. By 2009, it had landed a 9,800km submarine cable in Lagos, showing the depth of its ambition to connect Nigerians to the internet. Despite its early success, Globacom now feels like a company in decline. With its market share down to 13% and just 19.1 million subscribers, the once-innovative leader now grapples with stagnation. Here’s why 👉 https://lnkd.in/gMbAm_Kq

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Favour Khadri

Product Manager | Agile Leader

1mo

Very informative

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