TECH WEEK by a16z’s Post

💎 FYI: Content goldmines are right in front of you! Powerful insight from BrandBastion Alanah Hallam at #LATechWeek: Your customer events aren't just for relationship building—they're content goldmines waiting to be tapped. "If you've got budget for influencers at $30k+ a pop, you definitely have budget to host intimate events with your top customers." Here's the brilliant part: 1/ One customer event = Weeks of authentic content 2/ Real stories > Staged influencer posts 3/ Your actual customers become your best content creators The math is simple: Instead of one influencer post, you get: - Event teasers - Live coverage - Customer testimonials - Behind-the-scenes moments - User-generated content - Post-event highlights - Customer success stories 👀 Looking ahead: Tech Week 2025 is coming sooner than you think. Start planning your customer events now—imagine the content ecosystem you could build by this time next year!