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Hong Kong remains one of the most economically free regions in the world, creating an ideal environment for businesses to thrive. The city's business-friendly environment fosters local development and foreign market entry opportunities, making Hong Kong a competitive destination for global brands. With a population of over 7 million, marketing opportunities in Hong Kong are primarily steered by two key consumer groups—Millennials (aged 20-29) and Silver consumers (aged 60+). These groups, known for their high market activity, are the driving force behind sectors like health and wellness, dining, and online shopping. Their active role in these sectors presents an urgent opportunity for businesses. Hong Kongese consumers are also highly digital, with internet usage averaging 40 hours per week. Moreover, they strongly prefer global brands, with only 7% of locals favoring local brands. This means that brands can formulate digital marketing strategies that leverage this competitive advantage to reach more consumers in the city. To succeed in Hong Kong, brands need to not just understand but also align with local preferences. This requires a deep understanding of consumer habits and the ability to deliver high-quality offerings that resonate with Hong Kong consumers' priorities. Brands that can do this and strategically market through digital platforms stand a strong chance of thriving in this vibrant market. Find success in Hong Kong's thriving digital economy; click here to learn more: https://bit.ly/4exxTT0 #infocubicjapan #digitaladvertising #digitalmarketing #infocubicjapan #digitaladvertising #digitalmarketing #onlinemarketing #onlineadvertising #hongkongecommerce #hongkongdigitalmarketing #hongkongdigitaladvertising #hongkongonlinemarketing #hongkongonlineadvertising #hongkongmarket

HONG KONG |  Yesterday's event on "The State of Hong Kong Creativity" was a significant exploration into our city's creative landscape, highlighting key insights and exemplary work: featuring key highlights that underscore the city's creative potential and challenges. Andreas Krasser provided insightful reflections on the current state of Hong Kong's creativity, addressing both its challenges and opportunities. His perspective set the stage for a deep dive into how we can foster innovation in our creative industries. We had the privilege of reviewing standout campaigns, showcasing exemplary work that resonated with our members and board. These campaigns serve as beacons of creativity and effectiveness in Hong Kong's advertising landscape. Our panel discussion was enriched by diverse perspectives: 🎙 Justin Bonnett 博家田, Regional Head of Marketing for JLL, brought insights on positioning Hong Kong globally. 🎙 Carol Lam, Director - Corporate Brand for Link REIT, shared her vision for putting Hong Kong's creativity on the world stage. 🎙 Chris Kyme, Co-Founder & Creative Director for Kymechow Communications Limited, discussed standout work and its context within the city's creative narrative. Their contributions sparked meaningful conversations on how we can elevate Hong Kong's creative profile and tackle industry challenges with innovation and collaboration. Special thanks to all attendees for their engagement, and to Nellie Chan for graciously hosting and to Google Hong Kong HQ for hosting us. Let's continue to push boundaries and champion creativity in Hong Kong! #TheMarketingSocietyHK #HKCreativity #Advertising #Innovation Andrea de Vincentiis, Andreas Krasser, Geraldine Chew, Nixon Cheung, Nellie Chan, Edward Bell, Hina Wainwright, Kiri Sinclair, Georgina Poon, Brynie B McBurney, Sophie Devonshire⚡️

🎤 Meet Our Speaker: Pailin! 🎤 Are you looking to expand your brand internationally and need expert advice on market entry and branding strategies? With an impressive portfolio including brands like Elemis, GQ, Purra, Circulon, and Up & Under, Pailin is a powerhouse of intuitive thinking and market expansion expertise! 🌟 🌍 She’s been pivotal in bringing a UK brand into Thai markets and driving international expansion for local brands. 🗣️ Featured speaker at Amazon and Payoneer webinars, Pailin’s insights on branding and marketing are not to be missed! Join us at Design Hops and learn from the best! 🚀 This event is perfect for business owners/brands with export-ready products or services who are eager to expand into the Singapore market. Free entry via pre-booking only. Reserve your spot now. 📅 Date: 12 July 2024 🕒 Time: 10:30 AM - 11:30 AM ICT 📍 Location: Greydient & Them (near BTS Asoke/ MRT Sukhumvit) 🗺️ Map: https://lnkd.in/giSYBndy 🔗 Register: https://tally.so/r/3E1LZL For this event, we kindly reserve space for B2C businesses only. Design agencies, please stay tuned for our future events, which will be open to the design community. #DesignHops #MeetTheSpeaker #MarketExpansion #Branding #BusinessGrowth #MarketEntry #ThailandToSingapore #Networking #BusinessStrategy #GotoMarketStrategy

Today, as part of our 𝗣𝗼𝗹𝗶𝗰𝘆 𝗔𝗱𝗱𝗿𝗲𝘀𝘀 𝗪𝗲𝗲𝗸, we're turning our attention to the creative sector. Projects like the 𝗖𝗿𝗲𝗮𝘁𝗲𝗦𝗺𝗮𝗿𝘁 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲, are set to financially support the development of cross-cultural ventures with an industry focus. Another highlighted point is the 𝗔𝘀𝗶𝗮 𝗜𝗣 𝗘𝘅𝗰𝗵𝗮𝗻𝗴𝗲 𝗣𝗼𝗿𝘁𝗮𝗹, which encourages creative product registration and IP transactions—empowering Hong Kong’s role as a leading hub for cultural IP transformation. The two flagship events 𝗗𝗲𝘀𝗶𝗴𝗻𝗜𝗻𝘀𝗽𝗶𝗿𝗲 𝗮𝗻𝗱 𝗕𝗜𝗣𝗔𝘀𝗶𝗮, 𝗿𝗲𝘁𝘂𝗿𝗻𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝟱-𝟳 𝗮𝗻𝗱 𝟱-𝟲 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿, will showcase global design trends in Hong Kong, while also addressing the importance of protecting creative ideas. At the Hong Kong Trade Development Council, we’re committed to supporting these initiatives with market insights, industry connections, and resources to drive the creative and cultural industries forward. #HongKong #CreativeIndustries #DesignInspire #PolicyAddress #HKTDC #Innovation #Art #Culture #AsiaPacific #BIPAsia

🌏 Excited to share my recent trip to Shanghai! 🇨🇳 Just returned from an incredible trip to Shanghai, and I'm already feeling inspired by the energy and opportunities in this vibrant city. From the bustling streets to the dynamic business scene, Shanghai truly captivated me. As I explored the city, I couldn't help but envision the possibilities of establishing a business presence here. The entrepreneurial spirit is palpable, and the potential for growth is undeniable. 🌃 Considering the prospect of having entrepreneurial opportunities in Shanghai has been on my mind lately, and this trip has only fueled my enthusiasm to learn more about this city. 上海，我很快回来! 🚀 #Shanghai #BusinessExpansion #Supplychain #GlobalOpportunities

𝐄𝐱𝐩𝐚𝐧𝐝𝐢𝐧𝐠 𝐨𝐮𝐫 𝐅𝐚𝐜𝐢𝐥𝐢𝐭𝐲 - 𝐇𝐨𝐧𝐠 𝐊𝐨𝐧𝐠'𝐬 𝐛𝐫𝐢𝐠𝐡𝐭 𝐧𝐞𝐰 𝐟𝐮𝐭𝐮𝐫𝐞 Hong Kong's economy faced significant challenges over the past few years. But don't be mistaken, business is returning and we will be ready. We are expanding our facility to ensure Hong Kong's position as Asia's World City. Hong Kong is a place where people and businesses from around the world can connect with opportunities throughout the region. Our expanding FBO (Fixed-base Operator) terminal offers several benefits: 1. Increased Capacity: Expanding the terminal allows for more passengers and crew to be accommodated simultaneously. 2. Enhanced Services: With more space, we can elevate the level of services we offer, such as additional VIP Rooms designed to offer utmost privacy, comfort and personalized services. The enhancement of passenger and crew lounges ensure a more comfortable and enjoyable experience for all. The improved conference facilities will enable our clients to host business meetings and conferences. The Terminal Redevelopment Project also addresses the need for increased storage spaces to manage and store essential supplies and resources. The expanded area will accommodate upgraded amenities that will elevate the overall experience of our valuable clients. 3. Improved Efficiency: A larger terminal will lead to smoother operations and improved efficiency in handling aircraft and passengers. This will result in quicker turnarounds for aircraft, reducing downtime and increasing revenue for business aviation users and Hong Kong's overall economy. 4. Attraction of More Traffic: A well-equipped and spacious FBO terminal will attract more business from both private and commercial aviation customers. In turn, this enables us to create stability and security for our growing team and the businesses we serve. 5. Competitive Advantage: Our expansion will help Hong Kong to remain competitive by offering superior facilities and services. This can be particularly important in attracting high-value customers and repeat business into our city. Stay tuned for more from #HKBAC's Terminal Redevelopment Project and how we are here for Hong Kong. ✳️ WeChat: @香港商用航空中心 / or click here to scan the QR code https://loom.ly/2fkNkQ0 🔴 YouTube: https://lnkd.in/gtJvi_ct 🌐 Website: https://www.hkbac.com/

It was a thoroughly lively discussion at the Marketing Society's event on the state of creativity in Hong Kong. As a panellist, one of the things I pointed out, to this particular audience, was that producing more creative (and effective) work was not the sole responsibility of agencies. Clients must want, must demand, better work. For that to happen there needs to be a push for better awareness of what that means. What do great advertising and online communications campaigns look like? What are the benchmarks and possibilities? Only then can those paying for it, and those producing it, begin to strive to raise the bar and stop accepting, and wasting precious money on, boring, typical, celebrity and happy happy consumer-ridden campaigns. And through that, help to improve the image of the industry so that future generations might actually want to be a part of it,

During my recent visit to Vietnam, I came across a fascinating coffee building in Ho Chi Minh City. This single building houses several coffee shops, each thriving in its own way and creating successful businesses. It got me thinking about competition and starting a business in a market where competition already exists. As entrepreneurs and startup founders, it's natural to be preoccupied with competition and the competitive landscape. It's easy to think that a crowded market is an insurmountable barrier. But competition often exists because there is significant market demand. Entering a slightly crowded market can be a smart move. It shows there is a substantial customer base and thriving demand. The presence of competitors indicates the market is worth pursuing and offers opportunities for innovation and differentiation. On the other hand, venturing into a completely new business sector demands immense effort and resources for market creation. This path, while potentially rewarding, requires educating consumers, building awareness, and sometimes changing long-standing behaviors or preferences. It's a marathon that not everyone is equipped or willing to run. In a competitive market, the focus shifts to how we can uniquely position our offerings, enhance customer experiences, and leverage our unique strengths. It's about finding that gap, that unaddressed need, and capitalizing on it with unparalleled dedication and innovation. Starting a business in a crowded market isn’t about settling; it's about making a strategic decision to align with proven demand. It allows us to channel our efforts into differentiation, customer satisfaction, and sustained growth. Let’s embrace competition as a testament to opportunity and a catalyst for continuous improvement. After all, in the world of business, the presence of competitors often signifies a healthy and vibrant market ripe for innovative solutions.

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🔝 ✅ 💯 We've got another positive viewpoint on the Hong Kong market. Our CEO an d founder Paul Salnikow shared insights on the current trends in Hong Kong's office market recently in MingPao; he highlighted that The Executive Centre is experiencing an increase in occupancy rates, from 71% earlier this year to the current 80%, with projections to reach 86-87% in a year. Despite challenges in the Grade A office building market due to the decline in IPOs, we are positive about TEC's growth prospects. Hong Kong's status as an international city and gateway to China will continue to attract businesses, especially as MNCs increase their engagements with China. Let's continue to boost Hong Kong's visibility as an international business hub and share these positive outlooks that remind us what a great place #HongKong is 🙌 🇭🇰 Take a read: https://lnkd.in/gZPuEiad