Team Marksmen Network’s Post

As the old adage goes, ‘Customer comes first’, for us it is ‘Customer’s growth comes first’. As an #AllyInBusinessGrowth, we aim to ensure that your business needs are fulfilled on time to attain your business potential. Want to know how? Here’s Swati Koul, Director - Indi Retail, talking about her experience working along with Godrej Capital. Manish Shah Parmesh Shahani Bhavya Misra Amber Bawa Maira Q. Godrej DEi Lab

🏆 Exciting News! 🏆 I am thrilled to announce that I secured 1st position at the Brand Theft Auto competition organized by MARKULT - The Marketing Society of Motilal Nehru College at Motilal Nehru College - University of Delhi ! 🚀 Competing in this challenging event was a fantastic opportunity to sharpen my skills in strategic marketing and brand management. I had the privilege of collaborating with incredibly talented peers and learned invaluable lessons along the way. Key Learning Outcomes: 🔹 Crafting a Comprehensive Brand Strategy: I developed a robust brand strategy for Coca-Cola that focused on enhancing customer engagement and loyalty. 🔹 Integrated Marketing Campaign: I created an integrated marketing campaign leveraging digital and experiential marketing channels to amplify brand visibility and appeal. 🔹 Consumer-Centric Approach: Emphasizing consumer insights, I tailored the strategy to resonate with target audiences and drive impactful brand experiences. The highlight of my presentation was the innovative brand strategy I crafted for Coca-Cola, aimed at introducing a new caffenated drink, Coke Buzz into the growing energy drink market of India. Key Elements of the Coca-Cola Brand Strategy: 1️⃣ Personalized Consumer Experiences: Implementing data-driven insights to deliver personalized experiences and strengthen emotional connections with consumers. 2️⃣ Sustainability Initiatives: Integrating sustainability as a core value, aligning with Coca-Cola's commitment to environmental responsibility. 3️⃣ Multi-Channel Engagement: Leveraging social media, influencer partnerships, and immersive events to create an omnichannel brand experience. I extend my heartfelt thanks to the organizers for this incredible opportunity and congratulate all participants for their outstanding contributions. Special gratitude to my mentors and supporters whose guidance was instrumental in achieving this milestone. I look forward to applying these insights and strategies to drive impactful marketing initiatives in the future. 🌟 #MarketingCompetition #MotilalNehruCollege #BrandManagement #Markult #DelhiUniversity #CocaCola #BrandStrategy

Arosi Pdosi b#*= (Akanksha ki beti to hath se nikal gyi )🫢 My answer = (Han or ab tumlog mere ghr se nikal jao) . . Agar ldkiyon ka padhna likhna or aage badhna hath se nikalna hai to han hath se nikalna achha hai . It's time that we should change the meaning of hath se nikalna. . . This ad campaign was launched by Mahindra along with the project Nanhi Kali, which has educated over 350,000 girls across India. . Dear marketers these campaigns are the learning treasures that will help us to be great marketers. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐢𝐬 𝐭𝐨 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐢𝐭𝐡 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐛𝐮𝐭 𝐭𝐡𝐞 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐬 𝐚𝐭𝐭𝐚𝐜𝐡𝐞𝐝 𝐭𝐨 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐩𝐫𝐨𝐝𝐮𝐜𝐭. Now you might be thinking why brand create a campaign that is not directly connected to the product? My dear friends, the answer is... it is not only about selling your product but also about connecting with people from your brand, even if they are not your target audience. Because it will help you build your brand. For instance:- godrej is not just a furniture company but a multinational conglomerate that operates in a variety of industries, including consumer products, real estate, appliances, furniture, and security. Still, we as an audience dictate every cupboard as godrej, which is the power of branding. Aren't you amazed? Follow for more such marketing mantras Akanksha kumari💖 #digitalmarketing #brandawareness #socialmediastrategy #contentmarketing #marketingcampaign #advertising #onlinemarketing #creativecontent #targetaudience #campaignsuccess

#AdgullyExclusive: Our festive marketing was about fostering growth mindset among MSMEs: Nalin Jain In an exclusive interaction with Adgully, Nalin Jain, Chief Marketing Officer, Godrej Capital, speaks at length about the brand’s latest campaign ‘Badho Behisaab’, the media mix strategy for this campaign, and how Godrej Capital is focusing on meeting the financial needs of the underserved segments and MSMEs. Jain also discusses how the company has revamped its marketing strategies to create more personalized customer experiences, particularly in simplifying the loan process for customers. read more: https://lnkd.in/gQ4APDfJ ✍ Anushka Jha #festivemarketing #festiveseason #festivecampaign

Today marked a remarkable twist in my Consumers and Markets course at FLAME University, typically led by Prof. Gitesh Chavan. I extend my heartfelt gratitude to Prof. Chavan for orchestrating an enlightening guest lecture by an industry expert on Go-To-Market (GTM) strategies. Delving into the 4 Pillars - Discover, Define, Derive, Deliver, we dissected real-world examples like Myntra, Nykaa, Truecaller (where "Buri Nazar Wale Tera Muh Kala" became "Buri Neeyat Wale Tera Call Laal"), Colgate-Palmolive, Reckitt and Vodafone, each illustrating unique market engagement strategies. Key takeaways on navigating India's heterogeneous market, understanding the nuances between India and Bharat, and unlocking business potential resonated deeply. Concepts like Chief Growth Officer, Target Group, and Customer Acquisition Cost (CAC) illuminated effective market penetration strategies. Moreover, discussions on the role of Generation Alpha, Business Matrix, Data Privacy, Emerging Sports, and Hyperlocal Campaigning sparked profound reflections on the evolving marketing landscape. I'm sincerely grateful for the enriching session and the opportunity to learn from industry stalwarts. Thank you, Prof. Chavan, for bringing the industry expert to our class today, and thank you to them for sharing their invaluable insights! #FlameUniversity #MarketingInsights #GTMStrategies #ConsumerBehavior #LearningJourney 🚀

Moderator: Dr. Hitesh Bhatt, Director - Marketing & Communications, Retailers Association of India (RAI); Editorial Director – STOrai Panellists Abhinav Midha, Vice President - Sales, GoKwik Dr. Shashank Sinha, CEO, Drools India Pvt. Ltd. Mrunmay Mehta, CEO, WOW Skin Science Nikita Prasad, Co-Founder & Head - Design, GIVA Stephen Jude Noah, AVP Leasing Retail, Prestige Group Join us for a compelling panel discussion moderated by Dr. Hitesh Bhatt, featuring leaders from various retail and consumer sectors who share their experiences and strategies in transforming market insights into growth opportunities. Key Discussion Points: 1. Leveraging Influencers in the Pet Category: • Recognizing the role of vets, breeders, and NGOs as key influencers in the pet industry. • Creating valuable content around pet health from experts nationwide to educate and engage consumers. • Understanding the market dynamics through digitization of content and achieving high operational volumes. 2. Identifying Market Gaps in Jewelry: • Addressing the gap between fashion junk jewelry and expensive fine jewelry for daily wear. • Starting as an online-first brand to gather insights on consumer purchasing behavior. • Expanding offline to capitalize on the traction gained through digital channels. 3. Innovating in the Beauty Sector: • Navigating a market where beauty consumption is relatively low. • Utilizing the e-commerce boom to introduce innovative products, such as an apple cider vinegar drink repurposed into a popular shampoo. • Continuing to innovate and expand the product line based on consumer needs and market trends. 4. Real Estate and Retail Leasing: • Discussing the importance of strategic leasing in retail spaces to drive growth. • Highlighting the role of location and consumer experience in retail success. 5. Transforming Market Insights into Strategies: • Emphasizing the importance of understanding consumer and customer differences. • Utilizing digital transformation and market research to develop effective growth strategies. • The role of content creation and influencer partnerships in building brand credibility and trust. Key Takeaways: • Identifying and addressing market gaps can lead to significant growth opportunities. • Digital transformation and e-commerce are crucial in understanding and reaching consumers. • Strategic partnerships and content creation are essential in engaging and influencing target audiences. Click on the link below to watch the full video: https://lnkd.in/g2Qm4gCC #BRS2024 #BengaluruRetailSummit #RAI

#Exclusive | In a Mediabrief.com exclusive, Pragati Agarwala Jain, Partner at Three Fourth Solutions; Prerana Singh, VP Brand Management, DViO Digital; Sanju Menon, Chief Operating Officer, Wondrlab India Network; Shradha Agarwal, Co-Founder and Global CEO, Grapes Worldwide; and Sujoy Mukherjee, Senior Creative Director, thoughtblurb Communications, share their perspectives on the impact of ad fatigue. They underscore the importance of balancing brand consistency with creativity and outline the need for crafting emotionally resonant campaigns. They also highlight how harnessing data-driven insights, multi-channel strategies, and innovative technologies helps keep consumers engaged without losing the narrative thread. 🔗 Read the article here: https://lnkd.in/dgtU7v2Z #mediabrief #PragatiAgarwala #ThreeFourthSolutions #PreranaSingh #VP #BrandManagement #DViODigital #SanjuMenon #ChiefOperatingOfficer #WondrlabNetwork #ShradhaAgarwal #CoFounder #GlobalCEO #GrapesWorldwide #SujoyMukherjee #SeniorCreativeDirector #ThoughtBlurbCommunications #adfatigue #audiencesegmentation #marketing #media

Soo SMOOOOOOODH!! I came across a very good marketing initiative by one of the most renowned brands in the beverage industry, Smoodh. Recently, Smoodh has launched a lassi flavour, which costs Rs 20/- and is 180 ml. On September 9, Smoodh launched its new product in the market, and since then it has turned over the market of the food and beverage industry. The one thing that found me so fascinating is that the timing of the product launch is just incredible. September 9th When Ganesh Chaturthi is celebrated in Mumbai, everyone serves fruits and sweets as Prasad, and at the same time, many people go out to watch Ganesh idols in their locality. When lakhs of people go out for Ganesha darshan, they intend to get thirsty, and Smoodh, with its positioning strategy, is positioned brilliantly in the minds of consumers, so that whenever they go out, there is a chance they will purchase Smoodh lassi instead of Amul or other brands. Today while coming from Bandra to Borivali, I saw more than 20/25 billboards of Smoodh with Varun Dhawan as its brand ambassador. Once again, as a marketer, I got fascinated because now in entire Mumbai, most of the people go out to play garba, where it is organised on a larger scale and there is a footfall of 1000s of people (Nesco, Kora Kendra). So Smoodh, with its ATL marketing techniques, positioned its product with the billboard at every 500/1000 m on the Mumbai western highway. With such brilliant marketing, as a marketer, I learnt a few lessons. 1) As a marketer, always appreciate celebrities because they are individuals who have successfully reinvented themselves as brands. (In the above case, Varun Dhawan) 2) It's important to position your brand in the minds of consumers at the right place and at the right time. What other marketing techniques do you think that helps brands easily to gain the attention of consumers? #marketing #parle #atl #brand

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Around 1970, American admen Al Ries and Jack Trout first came up with the idea of 'brand positioning' in a series of articles. They followed that up with several books including the best-selling 'Positioning: The Battle for Your Mind'. Their hypothesis was that a #marketing battle is fought in the #consumer's mind rather than in the #marketplace: once a #brand lodges itself in a target's consciousness as, say, 'safest' or 'cleans whitest' it is hard for a rival brand to dislodge it on that attribute. To Ries and Trout, the battle was more about the consumer's mind rather than about product features. Fifty years later, does brand #positioning still pack the same punch? Or have circumstances - the slew of brands as well as exploding media options - overtaken it and limited its relevance? I will discuss the relevance of positioning in today's age with a panel of well-known names. How can brands create a unique position for themselves in consumer's minds? Does social media help or distract from this objective? Can brands pivot on positioning just as companies do with regard to their business models? Telling me what they think on these and other questions will be Shubhranshu Singh of Tata Motors Alok Arya of Equentis Wealth Ashima Mehra of FCB India Neeraj Sharma of Ogilvy and Pratik Mukherjee of House of Masaba It promises to be a primer on positioning on July 4 at The Leela, Mumbai. If you want to know more about the afaqs! Marketers' Excellence Conference, do click here: https://lnkd.in/dG8qjATd