Team GB’s Post

They’re not playing games… 💪 🇫🇷 We've worked alongside our friends at adam&eveDDB & adam&eveNYC on a new campaign for the International Paralympic Committee, challenging harmful misconceptions about the Paralympic Games by drawing attention to all the impressive, edge-of-your-seat action that takes place at one of the most gruelling tournaments in the sporting calendar. Informed by insights which reveal that people too often perceive the Paralympics purely as a celebration of inclusivity, our 60" launch spot, titled 'The Paralympic Dream', cuts through condescending tropes to highlight how the Paralympic Games isn't just about giving people with disabilities a chance to 'try' sports. The campaign launched on the 20th May, to mark the 100-day countdown to the 2024 Paris Paralympics. Our team worked on all global adaptations of the campaign, delivering over 140 assets across 9 different markets for TV, online, and social. Read more about the campaign in ADWEEK 👉 https://lnkd.in/e-fBpB8c And have a watch below! 👀 #ContentCreation #BrandBuilding #CreativeIdeas #AdCampaigns #DigitalMarketing #AdCreative #BrandStorytelling #AdvertisingAgency #VideoProduction #MarketingExcellence #Paralympics #Paris

Interested to learn more about the broadcast of the #Paralympics and one of the teams behind Olympic Broadcasting Services to produce the coverage of #Paris2024? Ursula Romero and her team at International Sports Broadcasting will deliver the coverage for the Opening and also the Closing Ceremonies, as well as #ParaAthletics, #ParaTrackcycling, #ParaEquestrian, #ParaShootingSports, #ParaAchery, #WheelchairRugby, and #ParaJudo. The production budget that OBS is managing comes from Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 and is based on the TV rights revenues from broadcasters around the world. It is obviously smaller than for the Olympics, but has never been higher as for Paris 2024. As a result, Paris will make another significant step forward and deliver the best and broadest Paralympic coverage ever. The tools and toys that OBS can deploy to manage the Paralympics are on a smaller scale in comparison to the Olympics (true for most other sport events...). This makes the role of good camera work, storytelling and experience even more important to get the best bang for the buck. I have experienced ISB's work in Para Sport in the past and therefore seen the passion and expertise that they bring to the event. It makes a huge difference, if the crew has produced a Para sport event before or if they tell this story for the first time. ISB probably has produced more Para sport events than any other production company. As Ursula put is, "you can have the best equipment and the latest technology, but the people who are operating the equipment and choosing the right moments to go on air are the true heroes. As most of our crews have worked with us on the Paralympic sports we will produce at some point or another, I have no worries about the production." Good to hear 😉 Put on a great show 🤘 We are excited to see it 😍 The world will be watching! 🏅 https://lnkd.in/eXZAJ3RN

What commercial opportunities will the stars of the Paralympic Games find after Paris 2024? For many athletes, converting the concentrated attention of a major event into long-term media and sponsorship interest is a vital challenge – one that demands an evolving understanding of how and where to reach. TikTok looks set to be one important avenue. It has been creating content with Channel Four, ParalympicsGB and the International Paralympics Committee throughout Paris 2024, bringing a frank and irreverent edge to the conversation. Its platform could be invaluable for para-athletes aiming to build communities and create commercial channels in the years ahead. In the US, as the Associated Press reported this week, some Paralympians have capitalised on updated NIL endorsement rules in college sports to sign deals coming into the Games - often connecting with brands through social media or sponsorship matchmaking tools. It is a fluid and intriguing marketplace – one that will develop further going into LA2028. At GSIQ, we’re helping our clients learn more about how media dynamics and audience interests are reshaping the sports and sponsorship industry. Contact us to find out more. https://gsiq.biz/connect/ #sportssponsorship #sportsbusiness #paralympics2024

Happy Monday! Have you been following the Paris 2024 Paralympics Games this weekend? Did you know Hong Kong has 28 athletes participating in the Games? And do you feel the hype for the Paralympics is different than the Olympics? A media owner, Channel 4 in UK, finds the audience has a different mindset when watching the Paralympics, and they want to change this. Their research found 60% of people watch the Paralympics to see athletes overcoming their disability, as opposed to 37% watching for exciting sporting competition. Channel 4 wants people to recognise that Paralympians are world-class athletes and there should be no caveats to their excellence. They launched a Considering what? campaign that has an edgy cinematic TVC and a series of posters, sporting patronising comments alongside shots of athletes mid-competition, which highlight the absurdity of such remarks. Read more from It's Nice That. It will make you rethink the communications on Paralympics and how impactful campaigns can help to shift the social perception of Paralympians. #FeedingtheChange #FoodforThought #inclusivity #Paralympics #Paris2024 #ConsideringWhat? https://lnkd.in/d_ukYRwU

The Paralympic Games are a celebration of human achievement and diversity. Yet, as we enter the final week, it’s disappointed to see barriers to accessibility and inclusion persist. One significant issue is the lack of widespread television coverage. While the International Paralympic Committee offers a free #YouTube channel, many countries have restricted access due to exclusive broadcasting rights. This is a missed opportunity to promote inclusivity and showcase the incredible talents of Paralympic athletes. How can we truly embrace accessibility and inclusion if we can’t even watch the competitions? Let’s advocate for more equitable broadcasting practices and ensure that everyone has the chance to witness these inspiring events." #Paralympics #Accessibility #Inclusion #Sports #Equity https://lnkd.in/dAHYj6RW

🚀 The Olympic Games are constantly evolving, and the introduction of new sports plays a crucial role in attracting younger audiences and maintaining the event's relevance. 🏅 However, with the inclusion of these new sports comes a high-stakes challenge: they must prove their worth and grow in popularity to secure their spot in future Olympic Games. 📈 Traditional sports may feel marginalized by the addition of new events, but the reality is that the Olympics must adapt to changing times and audience preferences. 🌟 What are your thoughts on the introduction of new sports to the Olympic Games? Do you believe they are essential for the event's growth, or should the focus remain on traditional sports? Share your opinions in the comments below! 📝 Read more about the challenges and opportunities faced by new Olympic sports in this insightful article. 🔗 [Insert link to the article] #OlympicGames #NewSports #Hashtag1 #Hashtag2 Like 👍 and share 🔄 this post to spread the word and encourage discussion about the future of the Olympic Games!

How Brands Will Help the Paris 2024 Paralympic Games Go for Gold

100 days until the Olympics!! Booking Stef Reid MBE PLY for a talk about the Paris Olympics is an absolute game-changer! Here's why: - Inspiring Storyteller: Stef Reid's journey from Paralympic long jumper to medal-winning athlete is a captivating narrative that resonates with audiences worldwide. Her story motivates others to overcome obstacles and reach for their dreams. - Insider Insights: As a seasoned Paralympian with multiple medals under her belt, Stef brings unparalleled firsthand knowledge of what it takes to succeed on the world stage. Her insights into training, competition, and mindset are invaluable for athletes, coaches, and enthusiasts alike. - Diverse Perspective: Stef's unique perspective as a Paralympian adds depth and inclusivity to discussions about the Olympics. Her advocacy for diversity, equity, and accessibility in sports enriches the conversation and inspires positive change. Booking Stef Reid for a talk about the Paris Olympics isn't just a good thing—it's a great opportunity to educate, inspire, and elevate your audience. Don't miss out on this chance to engage with a true sports icon! 🏅🌍 #Paris2024 #Olympics #StefReid #Inspiration #DiversityInSports 1ne Talent Agency

#KnowNothingCISO Disclaimer Applies ON ATOMS ,MOLECULES, MATTER AND HUMAN STORIES, STORYTELLING AND STORYTELLERS “The universe is made of stories, not of atoms.” Muriel Rukeyser. My formal education in Chemistry, actually uneducated me, teaching me the untruths that the universe is made of atoms. It took a very long time to understand and unlearn that the the universe is not made of atoms, but stories. Atoms dont move humans, but stories move humans. fractal thoughts triggererd by Jeremy Connell-Waite posts and the words “The best storytellers take a story you think you know, and then surprise you by sharing it in a way you didn't expect.” This thoughts are dedicated to all my marketing and advertising friends especially two amazing and wise storytellers Venu Gopal Nair and Narayan Kumar - Who are calling themselves “Old Bandicoots” and has started a YouTube channel. Quote Narayan Older people are assumed to be #wise. Simply by the passing of years. It isn’t true, of course. It is an assumption. There are old fools. On the other hand, older people are assumed to be stupid. If you are polite, you say passé. Out of touch with the times. Irrelevant. Living in the past. It too is an assumption. A broad stroke to conveniently ignore tons of good sense borne of experience The truth, as usual, lies somewhere in the middle. Older people are as smart, stupid, silly, funny, wise, humourless, ignorant, bull-headed, timid, assertive, confused and sharp as much as anyone in any other age group The truth can only be found out by engaging So here’s a shoutout to people of young and not so young ages. The Old Bandicoots want to share things on branding, advertising and communications that may be of urgent relevance if you’re in any way involved or interested in those areas Old Bandicoots? That’s Venu Gopal Nair and Narayan Kumar, both residents of LinkedIn. And, er, somewhat senior. They are gung-ho about their ancient #tales being of value to you. Cocky even Unquote Older people are assumed to be #wise? Is that an assumption or is there truth to that assumption? Bandicoot I havent heard that word since my PG Wodehouse days.( It is a old British English word) I could not join the live broadcast, but the title intrigued me. Are Briefs Outdated? (Watch the first episode in Comments) , that really caught my attention. Brief in British english has another meaning!! Cunning Bandicoots Let my Know Nothing CISO journey continue and let my unlearning and relearning continue with master storytellers What is #knowledge, #intelligence and #wisdom. ? Is it all about taking a story I think I know, and then surprise me by sharing it in a way I didn't expect.? Let me learn from Wise Old Bandicoots. I am slowly understanding what Aristotle's word #phronesis (practical wisdom) means. A person's phronesis is acquired from teaching and experience, so much so that a young person cannot yet have had knowledge/wisdom due to lack of experience! Raman PK

Channel 4 vs. France 2: Who Won the Gold in Paralympic Broadcasting? 🏆📺 Laurent Eric Le Lay, Director of Sport at France Télévisions, recently said: "Successful Olympic Games generally lead to successful Paralympic Games... That’s exactly what happened with Paris 2024." (source: influencia.net) But is it really that simple? 🤔 Let’s put #Paris2024 and #London2012 head-to-head! 💥 France Télévisions vs. Channel 4: Who took home the broadcasting gold? 🥇 🎯 Channel 4 - London 2012: With an average daily viewership of 14.6 million (25.4% of the audience), Channel 4’s groundbreaking coverage changed the game for Paralympic sports. The "Meet the Superhumans" campaign was bold and distinctive, making Paralympics mainstream in the UK. It was a cultural shift, turning disability sports into a must-watch event. 🎯 France 2 - Paris 2024: France 2 pulled in 10.2 million viewers daily, a strong result in a media landscape dominated by streaming and digital content. France Télévisions skillfully positioned the Paralympics as part of a broader "festival of sport" alongside the Olympics, keeping the momentum alive and engaging the French public. Who wins? 📊 Channel 4 wins the numbers game and cultural impact, hands down. But France Télévisions fought strong, delivering solid engagement in a more fragmented media environment. Both have been game-changers for the Paralympic movement. For me, the takeaway is clear: Distinctiveness matters. Channel 4’s unique approach in 2012 still sets the gold standard for what Paralympic broadcasting can achieve. Numbers don’t lie—London 2012 remains a broadcasting triumph! 💥 What’s your take? Which broadcast captured the spirit of the Games better? 🤔 #Paralympics #Broadcasting #London2012 #Paris2024