Team Marketing Ltd’s Post

As the festive season approaches, brands double down on acquiring new customers. But here’s the catch: retention is where the real value lies. In fact, acquiring a new customer can be up to 16x more expensive than re-engaging existing ones. That’s why the smartest brands are focusing on long-term loyalty. 𝐇𝐞𝐫𝐞’𝐬 𝐡𝐨𝐰 𝐚𝐝-𝐭𝐞𝐜𝐡 𝐭𝐨𝐨𝐥𝐬 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐛𝐫𝐚𝐧𝐝𝐬 𝐮𝐧𝐥𝐨𝐜𝐤 𝐡𝐢𝐠𝐡𝐞𝐫 𝐯𝐚𝐥𝐮𝐞 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧: 𝟏. 𝐏𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Personalization at Scale: Tools like The Trade Desk and Adobe Audience Manager give you deep insights to tailor your approach, segmenting customers based on interests and behavior. Data-Driven Engagement: Refine your touchpoints and create highly personalized experiences that resonate with each customer, driving loyalty and lasting connections. 𝟐. 𝐑𝐞𝐚𝐜𝐭𝐢𝐯𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 Re-engagement Made Easy: Loyalty programs, Conversational AI, and targeted email marketing ensure customers feel valued and heard. Turning Negatives into Wins: Use win-back techniques (like recovering abandoned carts) to recover lost opportunities and turn disappointed customers into repeat buyers. 𝐀𝐭 𝐃𝐈𝐆𝐈𝐀𝐃 𝐃𝐌𝐂𝐂, we help 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 𝐚𝐦𝐩𝐥𝐢𝐟𝐲 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 and revenue by integrating these 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 into your content ecosystem. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐬𝐮𝐩𝐞𝐫𝐜𝐡𝐚𝐫𝐠𝐞 𝐲𝐨𝐮𝐫 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲? 𝐋𝐞𝐭’𝐬 𝐜𝐨𝐧𝐧𝐞𝐜𝐭 𝐚𝐧𝐝 𝐞𝐱𝐩𝐥𝐨𝐫𝐞 𝐡𝐨𝐰 𝐰𝐞 𝐜𝐚𝐧 𝐛𝐨𝐨𝐬𝐭 𝐲𝐨𝐮𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐭𝐡𝐢𝐬 𝐬𝐞𝐚𝐬𝐨𝐧. #DIGIADDMCC #AdTech #CustomerRetention #LoyaltyMatters #AdTechSolutions #DigitalMarketingStrategy #CustomerEngagement #DataDrivenMarketing #PersonalizationAtScale #RetentionStrategy #BrandLoyalty

Are you still sending the same deals to your entire customer base? It’s time to level up!  Audience Cohort Creation & Marketing Segmentation can take your marketing to the next level. By grouping your audience based on their behaviors, preferences, and purchase history, you can send personalized deals right to their inboxes and phones. 📧 ➡ 📱 Here’s how to set up campaigns that actually deliver: 🔍 Build Precise Cohorts: Segment your audience based on key data—whether it’s purchase history, engagement levels, or interests. This way, your campaigns are relevant and more effective.  📈 Automate Personalized Campaigns: Create workflows that automatically send targeted messages and offers to each cohort. This ensures your customers get deals they care about, increasing their chance of conversion.  🔄 Track & Refine:  Use analytics to keep an eye on what works best. Fine-tune your campaigns based on real data to maximize engagement and ROI. My team and I are building Shiprocket Engage 360 to make this process effortless! Our platform helps you build and manage audience cohorts, automate personalized campaigns, and deliver results that matter. Say goodbye to generic marketing and hello to strategies that actually work! Ready to take your marketing to the next level? Check out how Engage 360 can help:  https://bit.ly/3MEd244 #MarketingAutomation #AudienceSegmentation #D2C #PersonalizedMarketing #ShiprocketEngage360 #CustomerEngagement #eCommerce #MarketingStrategy #BusinessGrowth

Unlock the Power of Location: And See Just How Geo-Targeting Drives Customer Engagement Customers are bombarded with marketing messages from every direction. To stand out, it's imperative that businesses deliver relevant content that resonates with their target audience. Enter one of the key ingredients to any marketing plan - geo-targeting! Geotargeting is an innovative marketing approach that harnesses the power of location to deliver personalised, location-specific content in real-time. Geo-targeting uses data from a person’s physical location, such as GPS or IP addresses, to tailor ads, emails, or content to a user’s specific environment. For example, a retail chain can send exclusive offers to customers who are within a one-mile radius of their stores. By delivering relevant messages exactly when and where your customers need them, you’re not only enhancing their experience but also driving deeper engagement. This strategy works because it makes marketing more convenient and timely for the consumer. Imagine receiving a coffee shop discount when you’re within walking distance of the shop during your morning commute. These relevant offers spark impulse decisions and give brands an advantage over competitors who aren't leveraging this powerful technology. In addition to boosting engagement, geo-targeting can also improve conversion rates and increase ROI. Because these ads are highly relevant and contextual, users are more likely to click through and make a purchase. Ultimately, geo-targeting allows brands to bridge the gap between online and offline experiences. By knowing where your customers are, you can tailor campaigns that reach them in the moments that matter most, leading to stronger brand loyalty and increased customer satisfaction. Try for yourself and we'll show you the power of precision location based marketing. No strings attached trial available. Contact us here: [email protected] or visit our website: www.soop.marketing #soop #marketing #digitalmarketing

Customer journeys are tracked and mapped using data insights to understand how customers interact with a brand across various touchpoints whether through website visits, social media engagement, or in-store purchases. By analyzing these interactions, businesses gain a clearer picture of customer behavior and preferences. This detailed understanding allows companies to: 1. Personalize Experiences: Tailoring messages and offers at every stage of the journey. 2. Enhance Engagement: Reaching customers with the right content at the right time. 3. Improve Marketing Strategies: Creating more targeted campaigns that resonate with individual customers. Mapping customer journeys with data transforms marketing strategies, helping businesses connect more effectively and build lasting relationships. #CustomerJourney #DataDrivenMarketing #Personalization #CustomerExperience #MarketingStrategy #datamind #datatalks

📱 Boost Customer Engagement with Advanced SMS Services 🚀 Unlock the power of direct communication with your customers using Advanced SMS Services! Whether you're promoting new products, sending reminders, or running special offers, SMS remains one of the most effective ways to reach your audience instantly. ✨ Enhanced Connectivity: Connect with customers directly on their mobile phones, ensuring your messages are seen promptly. 📈 Effective Campaign Management: Utilize advanced tools to schedule, personalize, and track your SMS campaigns for maximum impact and efficiency. 🎯 Targeted Marketing: Reach specific demographics and segments with tailored messages that resonate with your audience. 🔥 Exclusive Offer: Unlock 50% Cashback on SMS Campaigns Today! Take advantage of this limited-time offer to maximize your marketing budget and achieve higher ROI. 💬 Instant Customer Feedback: Engage in two-way communication with customers through SMS surveys, polls, and feedback requests. 🛡️ Security and Reliability: Ensure secure transmission and reliable delivery of your messages, maintaining trust and confidence with your audience. 📊 Analytics and Insights: Gain valuable insights into campaign performance with detailed analytics and reporting, allowing you to refine strategies for future success. Don't miss out on this opportunity to boost customer engagement and drive business growth with Advanced SMS Services. Start your journey today and see the impact firsthand! #SMSMarketing #CustomerEngagement #DigitalMarketing #BusinessGrowth #MarketingStrategy #MobileMarketing #SMSCampaigns

The secret to turning casual browsers into loyal customers? 🤝 It's all about understanding their emotions. In today's fast-paced world, you have mere seconds to capture your audience's attention. It is crucial that your marketing message delivers real value! Do you want to discover how to: 🎯 Segment your audience effectively 🎯 Tailor your messaging for maximum impact 🎯 Build lasting customer loyalty Read this article to learn how to create personalized, emotionally resonant messages that connect with your customers on a deeper level ➡️ https://loom.ly/ugXV_r0 --- #marketresearch #marketresearchfirm #dataanalysis #SMARI #strategicresearch

🚀 Did you know? 96% of marketers say personalization increases the likelihood of buyers becoming repeat customers! If you're not developing buyer personas for your business, you're missing out on creating those essential personalized experiences. 📊 Creating detailed buyer personas is a game-changer for businesses looking to connect with their audience on a deeper level. At Brand Lift 360, we understand that knowing your customers inside and out is key to driving meaningful engagement. It’s not just about demographic data; diving into customer behaviors, goals, and pain points can truly elevate your marketing strategies. For instance, consider your product development process. By understanding your ideal customer’s day-to-day challenges, you can innovate and improve your offerings. If your target customers love grilling, why not develop a new line of top-notch grilling utensils? Or, enhance your content strategy by learning whether your audience prefers communication via SMS or social media. These insights are invaluable. We've also seen how defining negative personas—like those who are too advanced for your product—can streamline efforts and enhance productivity by focusing on the right audience. It’s all about aligning your marketing efforts with who your customers are and what they truly need. Incorporating these strategies has helped me to efficiently guide businesses in refining their marketing efforts, leading to increased sales and customer loyalty. Are you currently using buyer personas to their fullest potential? Share your experiences and thoughts below! Let's discuss how we can enhance our marketing strategies together. 💼👥 #WorkSmartWithJenn #BrandLift360 #DigitalMarketing #marketingstrategy For more on this topics: https://buff.ly/2Kw6vY2

5 ways brands can make use of customer journey (steal these!) 1. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗮𝗻𝗱 𝗮𝗻𝗮𝗹𝘆𝘇𝗲 𝘁𝗼𝘂𝗰𝗵𝗽𝗼𝗶𝗻𝘁𝘀 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝘂𝗽 𝘁𝗼 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀: + How customers find your brand (1st touch points, touchpoints lead to organic searches) + What engages them (Click and drop-off rates) ⤷ Optimize ad targeting + lead nurturing 2. 𝗨𝘀𝗲 𝗺𝗶𝗰𝗿𝗼-𝗺𝗼𝗺𝗲𝗻𝘁𝘀 𝘁𝗼 𝗿𝗲𝗳𝗶𝗻𝗲 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘁𝗼 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 + Identify moments of high intent (browsing specific categories, returning to abandoned carts) + Retarget with limited-time offers or product reviews that address common concerns ⤷ Increase conversions by targeting the right moments Suggested tool: Cooee by Shwetank Tamer 3. 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗽𝗼𝘀𝘁-𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗹𝗼𝗼𝗽𝘀 Use post-purchase emails to encourage repeat business (follow-up emails with how-to videos, user-generated content) ⤷ Build customer loyalty and confidence in your brand 4. 𝗠𝗮𝗽 𝗼𝘂𝘁 𝗰𝗿𝗼𝘀𝘀-𝗱𝗲𝘃𝗶𝗰𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆𝘀 + Track device-switching behavior (starting on mobile, researching on desktop, purchasing on tablet) + Optimize touchpoints across devices for a seamless experience ⤷ Improve conversions by linking cross-device data 5. 𝗦𝗲𝗴𝗺𝗲𝗻𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 𝗕𝗮𝘀𝗲𝗱 𝗼𝗻 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝗛𝗶𝘀𝘁𝗼𝗿𝘆 Use interaction data: → repeat visits → how far someone is in the funnel → or engagement with certain content             ⤷  to offer tailored experiences and personalized offers. ---------------------------------------------------------------------- Don't know how to map your customer journey? Shoot me a DM for suggestions..

Unlock your brand's potential with our tailored Digital Marketing Solutions, designed to elevate your online presence and forge lasting connections. Benefit from: Enhanced brand visibility 🌟 Increased website traffic 🚀 Improved customer engagement 💬 Higher conversion rates 💰 Targeted campaigns for your audience's needs 🎯 Ready to take your brand to new heights? Contact us today! 📈 -- 🌐 https://lnkd.in/dFvuu8fJ . . . . #DigitalMarketing #BrandBoost #OnlinePresence #AudienceEngagement #ConversionBoost #TailoredStrategies #MeasurableResults #MarketingSolutions #FineCreateMarketing #UnlockPotential #TargetedCampaigns #CustomerConnection #BusinessGrowth #UKBusiness