🎄 A Festive Thank You to Our Incredible Customers and Partners! 🎄 On Tuesday, our VP Marketing Merinda Hillier had the pleasure of hosting our pre-Christmas Customer Catch-up in London, and what a great event it was! From insightful discussions to a lively pub quiz that had us all laughing and scratching our heads, the day was a fantastic mix of learning, fun, and connection. 💙 Thank You! A heartfelt thank you to all our customers and partners who joined us. Your trust, collaboration, and success drive everything we do. We are so grateful for your support, which inspires us to innovate and deliver solutions that help your businesses thrive. Truly, your success is our success. 📈 Reflecting on 2024 What a dynamic year it has been in our space! From Google's reversal on their third-party cookies deprecation decision to the rapid advances in AI, the landscape is evolving faster than ever. We’re thrilled to be a part of it, especially with initiatives like Tealium for AI, which we announced recently. Don’t forget—this will be a major focus at our upcoming Digital Velocity EMEA event on March 17th-18th, and we’d love to see you there! 👉 https://lnkd.in/eWYvRz34 ✨ Highlights of the Day The event featured incredible insights from: Johnathan Conlon (Royal Mail): Exploring how Moments iQ is driving smarter engagement through data. Damian Savvides (Kingfisher): Sharing how Braze and #Tealium together unlock business value, expertly moderated by Louise Nash. And, of course, our entertaining and competitive pub quiz, which brought out everyone’s festive spirit! 🍸 Cheers to Connections! To everyone who joined us: Thank you! Here’s to a successful end of 2024 and an even brighter 2025. See you at Digital Velocity EMEA in March! #Tealium #Networking #AI #Christmas #Customers
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This week's edition of Mi3Australia's CustomerX is now live. Our lead story for the edition reveals the cautionary prediction of Google/Alphabet's CEO then Chair for two decades, Eric Schmidt about what he calls the profound impact of AI on our society. It's much bigger than what Schmidt describes as the 'horrific' impact of social media (and hopefully not as horrific!). We also dive into two recent studies into B2B buying habits, by dentsu and Green Hat, and the evolution and changing priorities of of the corporate buying ecosystem. And as always thanks to our two CustomerX sponsors News Corp Australia and Publicis Sapient! To receive CustomerX, MI3's weekly tech newsletter, become an Mi3 member today. It's free! https://lnkd.in/grJ4JzqY
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The countdown is on ⏰ AntiCon is taking place this month! Some of the biggest names and brands in marketing and sales transformation will be taking the stage on the 23rd of May in London. This year we've got 30+ sessions lined up that are guaranteed to blow your mind and get you ahead, including: 👉 Scott Brinker, Mr MarTech himself. VP of platform ecosystems HubSpot and thought leader. It's the End of Marketing as we Know it and I feel fine. 👉 Aaron Ross, SalesTech legend, bestselling author Founder of Predictable Revenue. Future-proofing Sales Effectiveness in an AI-Driven World. 👉 Sophie Devonshire, author and CEO The Marketing Society. Marketing Leadership - How to Lead in a World of Speed. 👉 Elfried Samba, CEO & Co-Founder Butterfly 3ffect, Ex-Head of Social at Gymshark. Fireside Chat: Building a marketing dream team. 👉 Carlos Doughty, Course Instructor, CEO & Founder LXA AI of the possible in marketing (right here, right now) 👉 Michaela Jones, Sales Enablement, Vodafone Business. Case Study: The Power of Sales Enablement in driving marketing and sales alignment. 👉 Viresh Narain, Director at Grand Vision. Data Bias: The Sneaky Saboteur of Business Value. And SO many more sessions from HSBC, LXA, Unilever, Gong, Metarouter, Acxiom, Optimizely, Treasure Data, ITV & more Beyond the amazing speakers and sessions, we're going all out to deliver the ultimate anti-conference experience. We've got street food trucks on speed dial, beers chilled to perfection, our resident Hip Hop DJ, arcade games and more. Bounce over to our website to view the full agenda and grab your ticket 👉 https://hubs.ly/Q02vS7b10 #AntiCon #MarTech
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Really looking forward to our next Conversations with Thought Leaders around what is such a hot topic AI! We still have a few spots remaining details below to express interest.
📣REMINDER to rsvp to [email protected] - Places are filling up quickly📣 Join Sambhav Jain, Director of Technology at Anchora, as he explores how AI can unlock the unrealised potential of hyper-personalization. Sambhav is responsible for driving the Data Driven Martech practice at Anchora and holds various certifications on many different platforms. He has over 15 years of experience in the technology industry and has established himself as a leader in the fields of Marketing Technologies and AI. Sambhav has extensive knowledge in Adobe, Salesforce, Tealium and Microsoft platforms. He has architected Martech solutions within a large variety of industry verticals, delivering Strategic and Technical Consultancy to large Globally and Locally based accounts across the APAC region and here in Australia. 📣 This exciting and interactive session will provide insights into what is achievable in today's AI landscape and how its continued evolution will impact the future of business.📣 Attendees will gain valuable knowledge about: ☄ The current state of AI and its capabilities in driving personalised customer experiences; ☄Strategies for implementing AI-driven personalisation at scale; and ☄The transformative effects of AI on business operations and customer engagement, ultimately delivering value back to your organisation. We are pleased to have this event facilitated by Sambhav Jain and our very own David Webley. Event Details: Granite Consulting HQ (Level 10/50 Queen Street, Melbourne) 📅 Tuesday 26th November at 🕖 7:15am until 8.30am. 🌠 How to register: Spaces are limited so make sure to register your spot by contacting [email protected] 🌠
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I’m hosting a panel at SXSW on March 12th at noon about data privacy and the cofounder of the conference just ranked it his 3rd most anticipated event out of the hundreds of sessions that will be happening! At no point in my life can I recall data privacy being such an enthralling (rightfully so) issue. 2024 is a pivotal battle year for digital economic freedom. In this discussion we will provide the overview of how the table is currently set and what’s at stake if we don’t get data privacy right from both a technological and regulatory perspective.
With hundreds of panels and presentations in 24 different tracks, this year's SXSW Conference is the place to learn, network, discover new possibilities and create new opportunities. Find out more about specific topics covered at SXSW 2024 by browsing these regular LinkedIn posts. For this edition of this series, we examine five of the most intriguing sessions that focus on the power, possibilities and perils of big data, across a variety of industries. 1) Data-Driven Touring: How to Turn Fan Data into Packed Shows. This panel, featuring industry experts, dives into the best strategies to connect with fans, optimize ticket sales and tour revenue, and heighten fan engagement using data. https://lnkd.in/gG7qn6BQ 2) Create Immersive Experiences Using Data Driven Insights: In this interactive workshop, participants will be broken into teams to partake in an engaging brand challenge to reimagine the possibilities of retail with the support of MG2 Advisory’s primary research findings around consumer behaviors, industry trends, and insights around technology adoption and expectations. https://lnkd.in/gpnYQUDv 3) Does Data Privacy Fit into the Growth of A Creator Economy? This panel of four data privacy experts and professionals will focus on the opportunities for technologies to help organizations efficiently comply with regulations and provide individuals with tools to claim their data assets. https://lnkd.in/gRV3HTb3 4) EVs: A Big Bet Needing Big Data: For the electric vehicle market to gain mainstream success, governments must leverage big data. Attend this session to understand what numbers and usage trends EV industry insiders are watching. https://lnkd.in/geCh3j-y 5) SXSW Pitch: Enterprise & Smart Data. Five data-focused startups showcase their talents before a live audience and a panel of industry expert judges. https://lnkd.in/gDuGyST9 6) Winning With Causal Data: From Hollywood to the White House: This session brings together industry leaders transforming data-driven decision-making in some of the world’s most successful campaigns. We’ll learn how they’re driving real-world action from the box office to the ballot box. https://lnkd.in/gFrGn_VG Find more SXSW 2024 sessions about data here: https://lnkd.in/gUJfPsC4 Register now to save before SXSW badge rates increase in early March sxsw.com/attend #sxsw, #sxsw2024, #data, #dataanalysis, #bigdata, #dataanalytics, Melissa Gonzalez, Nicole Pokorny Forster, M.S., Sam Alpert, David McKay, Katherine Friedland, Aaron Summer, Perianne Boring, Ray Gill, Yeshimabeit Milner, Morgan Ortagus, Chris Valentine, Rusty Heffner, Yanzhi (Ann) Xu, Rachael Nealer, Vincent Diallo, Artur G., Arlan Hamilton, Mohanjit Jolly, Marcelo Lima, #dataarchitect, #bigdataanalytics, #bigdatatechnologies, #dataisbeautiful, #startups, #founders, #entrepreneur, #evs, #electricvehicles, #datadrivenmarketing, #datadrivensuccess, #touring, Erin McDonough, James Slezak, Tatenda Musapatike
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With hundreds of panels and presentations in 24 different tracks, this year's SXSW Conference is the place to learn, network, discover new possibilities and create new opportunities. Find out more about specific topics covered at SXSW 2024 by browsing these regular LinkedIn posts. For this edition of this series, we examine five of the most intriguing sessions that focus on the power, possibilities and perils of big data, across a variety of industries. 1) Data-Driven Touring: How to Turn Fan Data into Packed Shows. This panel, featuring industry experts, dives into the best strategies to connect with fans, optimize ticket sales and tour revenue, and heighten fan engagement using data. https://lnkd.in/gG7qn6BQ 2) Create Immersive Experiences Using Data Driven Insights: In this interactive workshop, participants will be broken into teams to partake in an engaging brand challenge to reimagine the possibilities of retail with the support of MG2 Advisory’s primary research findings around consumer behaviors, industry trends, and insights around technology adoption and expectations. https://lnkd.in/gpnYQUDv 3) Does Data Privacy Fit into the Growth of A Creator Economy? This panel of four data privacy experts and professionals will focus on the opportunities for technologies to help organizations efficiently comply with regulations and provide individuals with tools to claim their data assets. https://lnkd.in/gRV3HTb3 4) EVs: A Big Bet Needing Big Data: For the electric vehicle market to gain mainstream success, governments must leverage big data. Attend this session to understand what numbers and usage trends EV industry insiders are watching. https://lnkd.in/geCh3j-y 5) SXSW Pitch: Enterprise & Smart Data. Five data-focused startups showcase their talents before a live audience and a panel of industry expert judges. https://lnkd.in/gDuGyST9 6) Winning With Causal Data: From Hollywood to the White House: This session brings together industry leaders transforming data-driven decision-making in some of the world’s most successful campaigns. We’ll learn how they’re driving real-world action from the box office to the ballot box. https://lnkd.in/gFrGn_VG Find more SXSW 2024 sessions about data here: https://lnkd.in/gUJfPsC4 Register now to save before SXSW badge rates increase in early March sxsw.com/attend #sxsw, #sxsw2024, #data, #dataanalysis, #bigdata, #dataanalytics, Melissa Gonzalez, Nicole Pokorny Forster, M.S., Sam Alpert, David McKay, Katherine Friedland, Aaron Summer, Perianne Boring, Ray Gill, Yeshimabeit Milner, Morgan Ortagus, Chris Valentine, Rusty Heffner, Yanzhi (Ann) Xu, Rachael Nealer, Vincent Diallo, Artur G., Arlan Hamilton, Mohanjit Jolly, Marcelo Lima, #dataarchitect, #bigdataanalytics, #bigdatatechnologies, #dataisbeautiful, #startups, #founders, #entrepreneur, #evs, #electricvehicles, #datadrivenmarketing, #datadrivensuccess, #touring, Erin McDonough, James Slezak, Tatenda Musapatike
Data-Driven Touring: How to Turn Fan Data into Packed Shows
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Chairman @ Autonomy Institute | Industry 4.0 Fellow: Building Intelligent Infrastructure Economic Zones ARPA-I
Hugh Forrest, Data and Privacy are very important topics for our future economy. Our future depends on the creation of Intelligent Infrastructure Economic Zones (P3s) “Data-Exchanges”. Data Security, Data Privacy, and Data Sovereignty of all the information collected by the public/private IoT systems, networks, and sensors. Texas is developing the first Data Utility Commission: https://lnkd.in/gV3UnyRh Texas Established the Railroad Commission of Texas in 1891 and the Public Utility Commission of Texas in 1975; the nation's first Data Utility Commission is near. With great leadership and insight from Tim Hayden, Brain+Trust is pioneering Sovereign Data Exchanges. Great reads: Tom Kemp: Containing Big Tech. https://a.co/d/aIouGF2 Roger McNamee : Waking Up. https://a.co/d/4IFzdCh Mark P Mills: Cloud Revolution. https://a.co/d/hVT1gFp The Federal Infrastructure Bank and infrastructure investors are mobilizing $billions in private capital to underwrite Intelligent Infrastructure Economic Zones . https://lnkd.in/gWnJD877 INTELLIGENT INFRASTRUCTURE (the foundation of ARPA-I) goes well beyond transportation and will be the brains of our economy. Autonomy Institute https://buff.ly/3E5fyvp #infrastructure #dataexchange #dominatetheedge #innovation #visionzero #supplychain #partnerships #data #cisco #economy #transportation #people #intelligentinfrastructure, #autonomy
With hundreds of panels and presentations in 24 different tracks, this year's SXSW Conference is the place to learn, network, discover new possibilities and create new opportunities. Find out more about specific topics covered at SXSW 2024 by browsing these regular LinkedIn posts. For this edition of this series, we examine five of the most intriguing sessions that focus on the power, possibilities and perils of big data, across a variety of industries. 1) Data-Driven Touring: How to Turn Fan Data into Packed Shows. This panel, featuring industry experts, dives into the best strategies to connect with fans, optimize ticket sales and tour revenue, and heighten fan engagement using data. https://lnkd.in/gG7qn6BQ 2) Create Immersive Experiences Using Data Driven Insights: In this interactive workshop, participants will be broken into teams to partake in an engaging brand challenge to reimagine the possibilities of retail with the support of MG2 Advisory’s primary research findings around consumer behaviors, industry trends, and insights around technology adoption and expectations. https://lnkd.in/gpnYQUDv 3) Does Data Privacy Fit into the Growth of A Creator Economy? This panel of four data privacy experts and professionals will focus on the opportunities for technologies to help organizations efficiently comply with regulations and provide individuals with tools to claim their data assets. https://lnkd.in/gRV3HTb3 4) EVs: A Big Bet Needing Big Data: For the electric vehicle market to gain mainstream success, governments must leverage big data. Attend this session to understand what numbers and usage trends EV industry insiders are watching. https://lnkd.in/geCh3j-y 5) SXSW Pitch: Enterprise & Smart Data. Five data-focused startups showcase their talents before a live audience and a panel of industry expert judges. https://lnkd.in/gDuGyST9 6) Winning With Causal Data: From Hollywood to the White House: This session brings together industry leaders transforming data-driven decision-making in some of the world’s most successful campaigns. We’ll learn how they’re driving real-world action from the box office to the ballot box. https://lnkd.in/gFrGn_VG Find more SXSW 2024 sessions about data here: https://lnkd.in/gUJfPsC4 Register now to save before SXSW badge rates increase in early March sxsw.com/attend #sxsw, #sxsw2024, #data, #dataanalysis, #bigdata, #dataanalytics, Melissa Gonzalez, Nicole Pokorny Forster, M.S., Sam Alpert, David McKay, Katherine Friedland, Aaron Summer, Perianne Boring, Ray Gill, Yeshimabeit Milner, Morgan Ortagus, Chris Valentine, Rusty Heffner, Yanzhi (Ann) Xu, Rachael Nealer, Vincent Diallo, Artur G., Arlan Hamilton, Mohanjit Jolly, Marcelo Lima, #dataarchitect, #bigdataanalytics, #bigdatatechnologies, #dataisbeautiful, #startups, #founders, #entrepreneur, #evs, #electricvehicles, #datadrivenmarketing, #datadrivensuccess, #touring, Erin McDonough, James Slezak, Tatenda Musapatike
Data-Driven Touring: How to Turn Fan Data into Packed Shows
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Commercial Director at In Marketing We Trust | Sales & Marketing | Digital Strategy | Agency Leadership
Looking forward to these essential upcoming webinars for marketers in Travel & Tourism. Topics: - Data Privacy - Cookie deprecation - AI in Digital Register below!
Ready for your brand to go places? We have a whole series of events coming up just for the Travel Market. ✈ 🔒 Data Privacy Landscape for Travel Marketers 🍪 Cookie Deprecation for Travel Marketers 🤖 AI in Digital for Travel Marketers All the hot topics you need to get you through 2024. https://lnkd.in/guGZgTMM #travelmarketing #travelandtourism #travelindustry #event
Join Us At An Event - In Marketing We Trust
inmarketingwetrust.com.au
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LinkedIn Top Voices | Principal, MG2 and Founder of The Lionesque Group | Host of Retail Refined Podcast
March is coming in like a Lion with SXSW Thanks to Hugh Forrest for including our upcoming session in his examination of five of the most intriguing sessions that focus on the power, possibilities and perils of big data, across a variety of industries. See the full list below. If you are going to be in Austin, we would love to see you! #sxsw2024 #mg2advisory #datadrivendesign
With hundreds of panels and presentations in 24 different tracks, this year's SXSW Conference is the place to learn, network, discover new possibilities and create new opportunities. Find out more about specific topics covered at SXSW 2024 by browsing these regular LinkedIn posts. For this edition of this series, we examine five of the most intriguing sessions that focus on the power, possibilities and perils of big data, across a variety of industries. 1) Data-Driven Touring: How to Turn Fan Data into Packed Shows. This panel, featuring industry experts, dives into the best strategies to connect with fans, optimize ticket sales and tour revenue, and heighten fan engagement using data. https://lnkd.in/gG7qn6BQ 2) Create Immersive Experiences Using Data Driven Insights: In this interactive workshop, participants will be broken into teams to partake in an engaging brand challenge to reimagine the possibilities of retail with the support of MG2 Advisory’s primary research findings around consumer behaviors, industry trends, and insights around technology adoption and expectations. https://lnkd.in/gpnYQUDv 3) Does Data Privacy Fit into the Growth of A Creator Economy? This panel of four data privacy experts and professionals will focus on the opportunities for technologies to help organizations efficiently comply with regulations and provide individuals with tools to claim their data assets. https://lnkd.in/gRV3HTb3 4) EVs: A Big Bet Needing Big Data: For the electric vehicle market to gain mainstream success, governments must leverage big data. Attend this session to understand what numbers and usage trends EV industry insiders are watching. https://lnkd.in/geCh3j-y 5) SXSW Pitch: Enterprise & Smart Data. Five data-focused startups showcase their talents before a live audience and a panel of industry expert judges. https://lnkd.in/gDuGyST9 6) Winning With Causal Data: From Hollywood to the White House: This session brings together industry leaders transforming data-driven decision-making in some of the world’s most successful campaigns. We’ll learn how they’re driving real-world action from the box office to the ballot box. https://lnkd.in/gFrGn_VG Find more SXSW 2024 sessions about data here: https://lnkd.in/gUJfPsC4 Register now to save before SXSW badge rates increase in early March sxsw.com/attend #sxsw, #sxsw2024, #data, #dataanalysis, #bigdata, #dataanalytics, Melissa Gonzalez, Nicole Pokorny Forster, M.S., Sam Alpert, David McKay, Katherine Friedland, Aaron Summer, Perianne Boring, Ray Gill, Yeshimabeit Milner, Morgan Ortagus, Chris Valentine, Rusty Heffner, Yanzhi (Ann) Xu, Rachael Nealer, Vincent Diallo, Artur G., Arlan Hamilton, Mohanjit Jolly, Marcelo Lima, #dataarchitect, #bigdataanalytics, #bigdatatechnologies, #dataisbeautiful, #startups, #founders, #entrepreneur, #evs, #electricvehicles, #datadrivenmarketing, #datadrivensuccess, #touring, Erin McDonough, James Slezak, Tatenda Musapatike
Data-Driven Touring: How to Turn Fan Data into Packed Shows
schedule.sxsw.com
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Really looking forward to our first conference of the year which takes place tomorrow. Not only is it a great opportunity to meet with new and existing contacts, but also provides me a valuable chance to learn more about some of the challenges clients are facing when implementing and getting the most out of marketing & sales technology. The agenda is packed with great sessions, but here are a few I will definitely be attending: 1. Six actions to transform B2B sales and marketing with generative AI - there is so much noise in B2B about this topic currently, but is there proof it's actually working? Looking forward to Johan Petter Thorbjörnsson talking us through a case study of the amazing results this can provide to sales & marketing teams 2. Building Last relationships with customers through digital campaigns: From virtual to reality - The post COVID landscape requires marketing & sales professionals to be innovative, and utilise a wide range of channels, tactics and experiences, Olivia Ortyl will be sharing the amazing success of the Capgemini Consumer Products & Retail Marketing team to help the audience create their own ideas to this approach 3. Social media and B2B: How to generate leads and close deals - we all know LinkedIn is one of the best platforms for B2B buyer engagement, but the reality is that it is swamped with poor outreach to prospects who are not in market, or even aware of your brand. During this session Zsofia Raffa and Jade Tambini will discuss how to use content, data and communities to tap into social platforms (including TikTok) to create new conversations and raise awareness #b2bmartechopia
The countdown to Martechopia is on⏰ Join us next Wednesday, 13 March, to learn to leverage powerful data insights, enable effective collaboration, exploit the latest digital routes to market, and ultimately drive growth: https://lnkd.in/g5hTB6xu Some of the sessions you don't want to miss: 🔵 Realising the true value of Copilots with Microsoft's Adrian Cutler FRSA. 🔵 Building lasting relationships with customers through digital campaigns: From virtual to reality with Capgemini's Olivia Ortyl. 🔵 How to implement a marketing tracking software and unified ways of working in a global organisation with Emily Randall from Mott MacDonald. 🔵 Navigating the martech landscape: Don't get left behind in 2024! with Ben Lee, Senior Communications Manager at Bidwells and Best Use of AI Gold Winner at the B2B Marketing Awards 2023. You can get 25% off your tickets with the code FRIENDOFB2B at the checkout when booking here: https://lnkd.in/efgjfFaq As always, a huge thank you to our sponsors! Headline sponsor: 6sense Session sponsors: Canto | Demandbase Exhibitors: Luxid | POPcomms Community intelligence powered by: Propolis #b2bmartechopia
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Yesterday G2 released two new powerful tools to help connect buyer activity to revenue. 💥 New multi-touch attribution integrations with Dreamdata, Factors.ai, & HockeyStack to track every touch & see what’s driving results 💥 Executive Summary dashboard: Get a clear, at-a-glance view of your entire brand’s performance across G2 If you missed our Unlock ROI webinar, watch it now! #MarketingAttribution #RevenueGrowth
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