One thing I’ve been finding helpful recently is having mock calls with demo teams. I mean, demo teams (and customer success teams) are the ones deep in the trenches with our potential audience. They can help you find common patterns about your audience, like: - Why they’re considering this solution - What pain points they have - Why they’re interested specifically in our product - What they’re hoping to learn about the products - What features are they looking for They get these questions almost every day, so they’ll typically have some pretty unique answers to give. And for me being an outside party, I find it helpful to get a run-through of the product to understand what a potential client might be thinking when they first see it. I haven’t been there from the start. I haven’t worked on branding, positioning, or overall GTM strategy, so this allows me to get an unbiased view of the product from a customer's perspective. I’ve found some extremely relevant topic ideas just by doing this, and it’s entirely free too. #seo #saasmarketing #contentmarketing
Ojash Yadav
5mo
That's an excellent method! Thanks for sharing.
Bill Gaule
5mo
Product focused SEO... great tip Taylor
Trades Industry Digital Marketing Expert | We help HVAC, Plumbing & Electrical Contractors Scale | 50%+ YoY Client Growth | Founder @Relentless Digital
5moAbsolutely Taylor Scher!!!! Customer success teams are gold mines for understanding client pain points. We've discovered some key improvements this way.....