Taylor Walker’s Post

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COO/Co-Founder|Cookie Boss|Women Owned

Just was shopping and wandering around and saw this sad pile of snacks that have been tossed aside. This is a big nightmare of mine! Our buyers see numbers and ring throughs but not the out of stocks, mishandled merchandise etc. 🥲 Just thought I would share in the CPG pain points. #cpg #cpgindustry #retail #retailmerchandising #messyshelves #storedisplay #snacks #founderthoughts

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Fred Schroeder

Driving Improved Trade Promotion Effectiveness for Small / Emerging CPG Brands through a Cost-Effective, Fractional Approach to Trade Spending Analysis, Process & Partnership.

6mo

So, I tend to try and look at both sides here. At some retailers, once a brand gets disc, they pull it off the shelf and deduct full retail & then additional distributor fees are added. So, this isn't entirely on the retailer. Second, there's enough 'free' data out there (or get the basic SPINS package) to understand your sales per store per week. It should be in your weekly and certainly monthly meetings with key departments. Third, your promotional plan should definitely be driving sales way above minimum sales rates. My humble perspective continues to be that way too few brands place the required emphasis on trade promotion. It's over 25% of almost every brand's gross revenue and higher if you are through a major distributor or are paying slotting anywhere.

Jessyca Dewey

Social-first marketing for brands with a Y. Former farm town kid. Good food CPG brands. Social media for social change. Ex-VaynerMedia, Califia Farms, Demand Media.

6mo

This is heartbreaking honestly. Which store is this? Asking for clients displayed.

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.Ken Elliott.

Key Accounts Manager At Lifestyle Beverages

6mo

Taylor Elizabeth Walker where is the after picture after you kindly fixed it all neatly for all your linkedin friends ?

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Megan Feeman

Founder of NoBaked🍪 | Forbes 30 Under 30 | TEDx Speaker

6mo

Oh my! What retailer is this at?

Rebecca Pease

Senior Sales Manager at Chex Finer Foods

6mo

Most discount dollar generals, family dollars & discount stores etc look like this 💯 of the time. Not enough staff or staff that feels invested in their job. As a rep for independent accounts, if this was happening in my territory, I would absolutely fix this and re-merchandise this set for them! We need to partner with our accounts! If they succeed, I succeed and the brand will then succeed.

.Ken Elliott.

Key Accounts Manager At Lifestyle Beverages

6mo

Plot twist …..Taylor Elizabeth Walker trashed the isle to start this conversation on here with a picture of Cpg mayhem!

Alvin Narsey

Business Buyer & Business Coach For Retailers

6mo

a great reminder for independent retailers to focus on the basics! Merchandising 101 :)

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Matt Jackson

Safety, Sales, Service Leader

6mo

This demonstrates the importance of using a broker with a retail sales team! The work has only begun after items are sold into headquarters.

Alessandra Aste Herrera

Founder of PYP | A food & beverage ecosystem 🌱 in beta

6mo

I haven't seen a pile this bad in a while, if it's smaller I can't help but organize it. I always feel so bad for the brand.

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