Just was shopping and wandering around and saw this sad pile of snacks that have been tossed aside. This is a big nightmare of mine! Our buyers see numbers and ring throughs but not the out of stocks, mishandled merchandise etc. 🥲 Just thought I would share in the CPG pain points. #cpg #cpgindustry #retail #retailmerchandising #messyshelves #storedisplay #snacks #founderthoughts
This is heartbreaking honestly. Which store is this? Asking for clients displayed.
Taylor Elizabeth Walker where is the after picture after you kindly fixed it all neatly for all your linkedin friends ?
Oh my! What retailer is this at?
Most discount dollar generals, family dollars & discount stores etc look like this 💯 of the time. Not enough staff or staff that feels invested in their job. As a rep for independent accounts, if this was happening in my territory, I would absolutely fix this and re-merchandise this set for them! We need to partner with our accounts! If they succeed, I succeed and the brand will then succeed.
Plot twist …..Taylor Elizabeth Walker trashed the isle to start this conversation on here with a picture of Cpg mayhem!
a great reminder for independent retailers to focus on the basics! Merchandising 101 :)
This demonstrates the importance of using a broker with a retail sales team! The work has only begun after items are sold into headquarters.
I haven't seen a pile this bad in a while, if it's smaller I can't help but organize it. I always feel so bad for the brand.
Driving Improved Trade Promotion Effectiveness for Small / Emerging CPG Brands through a Cost-Effective, Fractional Approach to Trade Spending Analysis, Process & Partnership.
6moSo, I tend to try and look at both sides here. At some retailers, once a brand gets disc, they pull it off the shelf and deduct full retail & then additional distributor fees are added. So, this isn't entirely on the retailer. Second, there's enough 'free' data out there (or get the basic SPINS package) to understand your sales per store per week. It should be in your weekly and certainly monthly meetings with key departments. Third, your promotional plan should definitely be driving sales way above minimum sales rates. My humble perspective continues to be that way too few brands place the required emphasis on trade promotion. It's over 25% of almost every brand's gross revenue and higher if you are through a major distributor or are paying slotting anywhere.