Our clients come in and one they don't understand tax just like my clients don't have tax background. Most time they're entrepreneurs, but tax 8 clients come in and they they don't know the rules. They don't frequently trust the system. They've maybe been taken advantage of. They've got something that they didn't really know in the past had to deal with and maybe something wasn't quite right and they don't know where to start and so establishing some trust on the front end. So rather than coming in with the very stodgy. But more user friendly, approachable. No big words, right? I don't have a massive vocabulary, so that's easy for me. Just keep it straight, keep it simple and and, you know, practically work with them on, OK, this is how it works. Let's talk about and explain conceptually how the rules work. Let's talk about how your transactions, how your history comes into play. Do we need to do anything about the past or let's do with the year. At present, the taxes tend to be pretty personal, right? We're talking about relationships with their children's relationships, with their jobs. It might be. And immigration topic in the background, right? They might, they might have moved here in different ways and so you know, putting them at ease quickly. Imagine having enjoyable experience as your tax like during your tax prep. Right. So that that is the goal and I think we hit the mark a lot.