Tawny Lara’s Post

Don’t make these mistakes when hiring a SMM! It can be difficult to choose who to choose when looking for a Social Media Manager, not only that, when there are SO many options, you need to be picky and make sure that your values & ethos align! SMM covers a finite set of services (caption writing, scheduling, creating graphics, editing reels etc). The biggest difference comes from the level of service they give and that is DIRECTLY linked to the benefit they bring to you and your business. We often get told by our clients that it’s as if we are “part of their team”, and that is because of how much we value clear communication and delivering high quality service. Want to hear more of our green flags? DM us the word “SOCIALS” and let’s chat! . . . . ClientResults #SocialMediaStrategy #MarketingAgency #servicebusiness #servicebusinessgrowth #servicebusinesses #servicebusinessowner #onlineservicebusiness #servicebusinessowners #scaleyourbusinessuk #sixfigurebusinessowner #femaleentrepreneur #femaleentrepreneurs #femaleentrepreneursuk #socialmediamanager #delegateandgrow #outsourcing #onlinebusiness #virtualassistantservices #womeninbusiness #businesscoach #outsource #socialmediaexpert #socialmediastrategist #creativecontent #marketingstrategy #marketingtips

I could’ve been a better marketer if I had done this one thing earlier: Pitch reporters. There’s something so hard but so rewarding in knowing how to pitch. It’s something a lot of marketers can get by without doing because a lot of teams outsource comms to an agency. There’s nothing inherently wrong with that… but it’s a muscle that I think more marketers should have. And let me tell you - there’s nothing more humbling than pitching reporters. 4 things I learned in the process of pitching 50+ reporters that you can apply to almost any marketing domain ↓ 1. 𝗙𝗮𝗶𝗹𝘂𝗿𝗲 𝗶𝘀 𝗽𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 𝗴𝗮𝗺𝗲. Your emails will get ignored. You will get rejected by reporters. Until you don’t. Every failure helps you learn faster. If I had listened to every reporter that rejected a story, I would've never gotten the kind of media placements I did. 2. 𝗪𝗿𝗶𝘁𝗲 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗹𝗲𝗮𝘀𝘁 𝗽𝗮𝘁𝗶𝗲𝗻𝘁 𝗽𝗲𝗿𝘀𝗼𝗻 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄. You don’t need to get everything across in one email. I think this is a mistake a lot of content marketers make. We want to tell the full story in one go. Focus first on capturing attention while also getting the most important parts of the story across. If you create that interest, you’ll have the opportunity later on to share more. 3. 𝗬𝗼𝘂 𝗰𝗮𝗻'𝘁 𝗷𝘂𝘀𝘁 𝘁𝗮𝗹𝗸 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁. You have to prove you have a real story. You do that by knowing the ecosystem extremely well and being close to the trends the industry cares about. 4. 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝘁𝗼 𝗸𝗻𝗼𝘄 𝘄𝗵𝗼 𝘆𝗼𝘂’𝗿𝗲 𝘀𝗽𝗲𝗮𝗸𝗶𝗻𝗴 𝘁𝗼. This applies to your ICP just as much as it does to reporters. Speak their language. Know their references. Everything comes from this. Words mean nothing if you don't have the relevant facts for the relevant people. ___________ As a content marketer, these were harsh truths to learn. But harsh truths are what help you get better. If you don’t get the chance to spend some time in comms, so at least practice these 4 things. They’ll take you a long way in driving results across all aspects of marketing.

Why Going Niche is the Key to Big Wins 🏆 Stop Trying to Be Everything to Everyone: Why Broad-Brush Content is Costing Big Outsourcing Companies Business 🚫 In today’s fast-paced digital world, trying to cater to every industry with generic content isn’t just ineffective—it’s a major missed opportunity. Big outsourcing companies covering multiple niches often fall into the trap of one-size-fits-all content, which ends up diluting their message and missing the mark with specialized audiences. Here’s the reality check: Focused, niche-specific content isn’t just a marketing tactic—it’s a strategic game changer 💡. When you create content that speaks directly to the unique needs and pain points of each industry, you’re not just creating buzz—you’re establishing your company as the go-to expert in that field. This leads to attracting the right clients, building stronger relationships, and driving more meaningful engagement. Think about major players like TCS, Infosys, and Wipro. These companies have a vast range of services across different industries, from finance to healthcare to retail. By creating separate, hyper-focused content for each niche—whether it’s through YouTube channels, LinkedIn profiles, or other social media pages—they could significantly increase their influence in each sector. So, what’s the next step? 🎯 It’s time to get laser-focused. Create separate YouTube channels, LinkedIn profiles, or social media pages for each niche. Encourage your employees to jump in—get them to engage, share, and start conversations. This doesn’t just show off their expertise, but it also turns your team into ambassadors, amplifying your global PR presence 🌍. The result? Increased traction, greater brand awareness, and a stronger position in each specialized market. That’s how you go from being just another player to a market leader 🚀.

If you are still doing everything from content creation to posting by yourself then you are wasting your time⏳ -Just Imagine you want to grow your business but have limited time, which you are spending on content creation, editing, posting, and other tasks. - Because of this, you are left with little to no time for your main business, causing it to suffer and lack of growth. - Now, you're blaming yourself for the lack of growth and a messed-up business. - You can remove all the stress and self-blame by hiring a social media manager. - A social media manager will handle everything from content creation to posting, including developing the exact strategies required for your growth📊. So, if you are a Life Coach or Finance Coach struggling to grow on LinkedIn, Comment  "SMM" & let's have a no pressure talk with how I can help you grow your social media + ☑ Follow Priya Garg for LinkedIn Growth #SocialMediaManager #SocialMediaTips   #SocialMediaGrowth #SocialMediaStrategy #SMM

𝗛𝗼𝘄 𝘁𝗼 𝗕𝘂𝗶𝗹𝗱 𝗮𝗻 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝘁𝗶𝗮𝗹 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗕𝗹𝗼𝗴 📝 For B2B marketing leaders, establishing authority through a thought leadership blog is key. It's not just about content; it's about crafting a narrative that resonates with your audience. Check out these key practices to kickstart your journey: ✅ Mission Definition: Align your blog with your strategic vision and key interests. It's about enhancing credibility and industry leadership. ✅ Establish a Blogging Team: Collaboration is key! Get executives and SMEs on board to ensure diverse perspectives. ✅ Topic Alignment: Tailor content to your audience's needs and set yourself apart. ✅ Editorial Calendar: Stay consistent with your posting schedule and content planning. ✅ Style Guidelines: Maintain professionalism while keeping content engaging and concise. But launching is just the beginning! 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝘁𝗼 𝗸𝗲𝗲𝗽 𝘁𝗵𝗲 𝗺𝗼𝗺𝗲𝗻𝘁𝘂𝗺 𝗴𝗼𝗶𝗻𝗴: 🌟 Offer Constructive Feedback: Help new bloggers find their voice and keep content fresh. 🌟 Behind-the-Scenes Support: Support SMEs with idea generation and content optimization. 🌟 Engage External Voices: Diversify content by inviting guest bloggers aligned with your mission. 🌟 Foster Community Interaction: Encourage dialogue and integrate your blog into broader content strategies. 🌟 Celebrate Success: Recognize and reward contributors to keep motivation high. 𝗔𝗻𝗱 𝗱𝗼𝗻'𝘁 𝗳𝗼𝗿𝗴𝗲𝘁 𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝘆𝗼𝘂𝗿 𝗯𝗹𝗼𝗴'𝘀 𝗶𝗺𝗽𝗮𝗰𝘁: 📊 Tracking Activity: Monitor metrics like page views and visitor counts. 📊 Measuring Engagement: Look at comments, shares, and mentions to gauge audience interaction. 📊 Assessing Impact on Demand Creation: See how your blog contributes to funneling traffic towards gated content. 📊 Gauging Industry Influence: Celebrate achievements and track your blog's impact on industry standards. Remember, your blog is just one piece of the puzzle. By integrating it into your broader thought leadership initiatives, you can maximize its influence and establish your brand as an industry leader. Read Ali Naqvi's article for more information on how to create your thought leadership blog: https://lnkd.in/gZrKBmJZ #B2B #B2BMarketing #thoughtleadership #ContentMarketing #DigitalMarketing #MarketingTips #demandgen

If you think hiring my agency on a Monday means we start posting that Wednesday, you’re going to be highly disappointed. My team and I are about to onboard 2 new social media management clients over the next 2 weeks. And a common question we get during the discovery call is, “Great, I am ready to sign, but when do we start posting?” The answer: 3 weeks from the start of our contract. Why? Because we have a very hands-on on-boarding process that sets you up for success from the very beginning, such as👇 1️⃣Kick-off Call This is where discuss your business goals, target audience, brand voice, and any specific preferences or requirements. 2️⃣Social Media Strategy Development After the kick-off call, your account manager will develop a tailored social media strategy, templates, etc. based on the information provided. Anything we do is CUSTOM to you. And the way to do that is to do market research, such as a competitor analysis, an audit of your account, look at trends, and uncover what people are searching for when it comes to your industry. 3️⃣Review Meeting Once the strategy is ready, you'll have a review meeting with your account manager to make sure you feel as if it accurately represents your brand. Communication and transparency is KEY. 4️⃣Content Shoot Setup If your package includes a content shoot, Christine or someone on staff will coordinate the setup. 5️⃣Proofreading and Approval Following the review meeting, you'll have 3-5 business days to proofread the captions and provide feedback so we can make any necessary changes. 6️⃣Commencement of Posting After final approval, your account manager will begin posting content. You cannot even imagine the horror stories we have heard from business owners who felt as if their brand was not accurately represented on social media or they didn’t know what was going to be posted. At Morton Marketing 417, we want you to win on social media & the best way to do that is to take our time & get it done right upfront.

It’s time to change the way you think about hiring content creators and marketing strategists. Too often, I see businesses hiring based on someone’s following or how loud they talk. But let’s get real: followers and big mouths don’t equate to results. It’s not about how much someone can promote themselves it’s about whether they can grow your business. Here’s the thing: I’ve seen countless people talk a big game about strategy, but only a few actually deliver. They know how to build their own social media pages, but they’re not equipped to take your brand to the next level because they lack experience working with diverse industries and brands beyond their own personal success. I don’t just get results for myself. I get results for every business I work with, regardless of niche. Whether you’re in wellness, cannabis, lifestyle, or beyond, I know how to blow up your brand with creative ideas, strategic opportunities and years of networking across industries. I bring fresh, custom strategies that align with your brand’s vision and goals, not cookie-cutter content. 💡 Here’s why you need to stop paying for people who can’t elevate your brand: - They don’t have the experience to understand your industry. - They can’t create the strategic partnerships or creative opportunities your business needs. - They talk big, but they can't back it up with proven results outside their own pages. The right content creator should help you not just grow your presence but expand your reach into new audiences and markets. I’ve spent years networking and building relationships across industries to bring more opportunities to my clients. That’s what sets me apart: my ability to take what I’ve learned from industries outside of yours and apply it to help your brand grow in fresh, innovative ways. If you're ready to work with someone who knows how to actually elevate your brand, let's connect and start creating together. 📲 Contact me today, and let’s build something amazing. #ContentCreation #MarketingStrategy #StopTheHype #ResultsDriven #GrowYourBrand #CreativeIdeas #Networking #Collaboration #BusinessGrowth #ElevateYourBrand

🙋 Raise your hand if you’re a one-person marketing team Let me guess, it’s your job to: ✅ Plan events ✅ Write blogs ✅ Buy ad space ✅ Start a podcast ✅ Get media attention ✅ Develop a paid ads program ✅ Create educational collateral ✅ Handle all the social accounts ✅ Be the company spokesperson ✅ Design graphics and edit video ✅ Probably handle internal and crisis comms Stressed yet? Having fun? You’re expected to be a unicorn. Even though we all know unicorns don’t exist (shhhh, don’t tell my daughter). You’re probably thinking all the time: “I just need support.” I get it. I WAS that one person marketing team when we were growing Franny’s Farmacy. Everyday was overwhelming. And that’s part of the reason I started a fractional marketing company. To give those unicorn marketers the support they REALLY need. You don’t just have to decide on one hire. You can get an entire team for the price of one FTE. We bring in a crew of experts, each with a very specific specialization to help you reach your goals. Ready to design your website? We’ll bring a team in. Gearing up to put out content? Enter our team of subject matter experts In a big product promo period? We’ve got folks to make high-converting ads. You shouldn’t have to do the role of 5 different people as a marketing director. If you want some support, feel free to reach out to see how we can help!

In the PR world, being driven solely by a paycheck might not cut it. Crafting engaging narratives, pitching to media, and managing brand identities demand more than just a desire for financial reward—they require passion, creativity, and resilience. So, how do you keep the flame of motivation burning bright in such a challenging field? Embrace Challenges: Never underestimate the power of a well-accepted challenge. For instance, getting a small startup featured in Tier 1 media might seem daunting, but it's far from impossible. At Semrush, years ago, we've successfully navigated this seemingly insurmountable task numerous times, proving that with determination and strategic thinking, even smaller entities can shine in the limelight. Seek and Give Positive Feedback: Remember, PR is a marathon, not a sprint. Continuous effort without recognition can lead to burnout. It's essential to take a moment to appreciate achievements—yours and others'. A simple acknowledgment from a C-level executive or a shout-out in the corporate Slack can significantly boost morale. Celebrate these moments; they are the fuel that powers the journey to new heights. Analyze Outcomes: What happens after a publication goes live? If you think "nothing," it's time to dig deeper. While direct ROI from PR efforts might not always be evident, the impact should be. Whether it's an uptick in website traffic, increased media engagement, social media buzz, or improved visibility in Google News, these metrics are crucial. They not only demonstrate the value of your work but also pave the way for innovative ideas and creative solutions. Without thorough analysis, you might miss out on insights that could revolutionize your approach. Staying motivated in PR is about finding joy in the challenge, reveling in the recognition, and constantly seeking out new ways to make an impact. #pr #prmotivation

Your best bet for organic growth as a startup? PR. When you have practically no cash for paid ads, events, service providers, or experienced professionals, founders often feel helpless and lost with marketing. How do you get people to become aware of your product and make a purchase? PR. The answer is always PR. It's true for CPG, SaaS, hard tech, services, and especially nonprofits. As the founder, you can: 1. Develop a catchy, topical, value-based headline. 2. Craft a story around the headline. 3. Build a list of publications (podcasts, newsletters, and media platforms) by location, niche, or topic area. 4. Pitch those publications. 5. Follow up with them until you get a response. 6. Be interviewed. 7. Publicize the article on social and in email marketing. 8. Use the article you just got in future outreach to other publications. You can take this formula and execute a pitch blitz this afternoon. Don't let a lack of budget keep you from marketing your product to your target audience.