Tatiana Chamorro’s Post

You'd think this video was sped up, but this is really what it feels like! Crunch time before shipments start to distributors end of month! Always impressed by what my 2,000 former entrepreneurship students are up to. Proud of them all. John Dallager and Steven McCarthy wrote this business plan in my EMBA entrepreneurship class and they're making it happen with an amazing team. Does first look and investing in my students' start-ups give me a competitive advantage? :-) #startup #startuplife #SMU #SMUCOX #entrepreneurship #EMBA

Do you think a celebrity endorsement is your ticket to skyrocketing sales? Think again. When it comes to amplifying your brand, spending money strategically is key. One common mistake many businesses make is throwing big bucks at major celebrity endorsements, thinking it's their golden ticket to success. But here's the truth: one high-profile post may not deliver the sales boost you'd expect. So Instead of putting all your eggs in one basket, distribute them among many. Micro-influencers and emerging creators with smaller, loyal followings often have a much higher engagement rate. So send your product to a handful of them, and reap the benefits of better engagement , better exposure and better RoI. As Gary Vaynerchuk says in his latest book Day Trading Attention, “You don’t need an A-lister to get results — you just need to be smart about where and how you spend.” Is influencer marketing part of your marketing strategy? What's your strategy - one big name or multiple smaller ones?

Day 2 of the Channel Marketing Association Channel Success Marketing Summit is off to a great start with Jay McBain, Chief Analyst at Canalys! Jay shared his thoughts on the big shifts happening in channel marketing. Here are the highlights so far: 👉 Deals now involve about 7 partners—and not all of them are transactional. (some are influencers and retention partners.) 👉 Partnerships are spread across 28 key moments in every deal, which means managing relationships is more complex than ever. 👉 Subscription models are taking over. Renewal is an every-30-day game now, so keeping customers and partners engaged is critical. 👉 The channel is expanding in all directions—both horizontally and vertically. Jay’s message? It’s a fast-evolving space, and staying competitive means adapting to these changes. Exciting times ahead for channel marketers! There's still two more days! It's Free! Join us: https://lnkd.in/gasqBUYR Kathryn Rose ⭐ Amy Bailey Michelle Ragusa-McBain Jasmina Muller Lauri Martinez Andrea Libey Nicole Steele Stacey Cole Kristin Heisner Anthony Graziano #channelmarketing #revenuemarketing

Here are some of our teams BEST pick up lines... 😂 Now drop your favorite pick-up line in the comments below! Let the fun begin! . . . #PickUpLines #TeamFun #VoteYourFavorite #EngageWithUs #LaughWithUs #BlueZoneMarketing #DowntownCdaMarketing #BlueZoneScottsdale #BlueZoneLibertyLake #MarketingNearMe #BlueZoneBranding #CdaCommunity #MarketingMastery #CdaConnections #DigitalMarketing #BrandBuilders #TrendSetters #InfluenceCreators #StrategySavvy #DataDrivenMarketing #InnovationDen

Looking to take your merch launch to the next level? Here are 5 quick tips to generate excitement, boost sales, and build a thriving community: 1. Create FOMO with Limited Editions: Offer limited-edition products to spark a sense of urgency and exclusivity. Customers will be more likely to buy before they miss out! 2. Partner Up for Power: Collaborate with relevant influencers in your niche. Their reach and endorsement can expose your brand to a wider audience and drive sales. 3. Sweeten the Deal with Bundles: Offer enticing bundle deals that combine multiple products at a discounted price. This increases perceived value and encourages customers to spend more. 4. Fuel the Hype with Giveaways & Contests: Run exclusive contests or giveaways featuring your merch as prizes. This generates excitement, increases engagement, and gets your brand in front of new eyes. 5. Turn Fans into Brand Champions: Encourage customers to share photos and videos of themselves rocking your merch. User-generated content adds a layer of authenticity and social proof, influencing others to join the movement. If you found this helpful, subscribe now to my newsletter and get such in-depth insights delivered straight to your inbox. 🔗 link in comments

Tired of telling your audiences that ** Psst! This is an ad, but hear me out..."** But not anymore! With our targeted and tailored marketing campaigns, we’re sure your ad will not only LOOK but will also be perceived as an ad! . . #digitalignite #digitalmarketingagency #seoservices #contentmarketingstrategy #emailmarketingcampaigns #ppcexperts #webdevelopment #brandmanagement #marketingtips #onlinemarketingstrategy #leadgen #marketingsolutions #creativeagencyservices #graphicdesignservices #socialmediamarketingtips #influencerstrategies #targetedads #adstrategies #effectiveads #branding #audienceengagement #marketingtips #adcreativity #perceptionmanagement

How Diamond Crystal’s Bake Salt Debut Got 12M+ Social Media Fans Diamond Crystal needed a buzz-worthy holiday launch for their new baking salt. So, we teamed them up with actress and cookbook author Tiffani Theissen for an exclusive cooking class. At the launch, she used their baking salt to create her delicious new treat: Peppermint Hot Chocolate Cookies.  Here’s what else our team did: 💎 Invited noteworthy media and prominent influencers. 💎 Created Insta-worthy moments with decor and swag. 💎 Offered food and beverage tastings to demonstrate versatility of product. The campaign was so much fun and a massive triumph: 📱 8.4M+ reach on TikTok. 📱 4.4M+ reach on Instagram. 📱 5M+ media impressions. An experiential launch that showcases a product’s value IRL to influencers primed to become brand advocates is a recipe for success. See the full strategy and results below. 👇 Is your brand seeking high-impact product launches that boost awareness and social media reach? Let’s Konnect. #marketing #branding #strategy #creativity Konnect Agency - where strategy, media, creative, technology, and advertising meet.

I am currently creating an influencer campaign for one of Kingsman Marketing's clients with a big-time influencer in the cooking/culinary niche and am detailing the marketing funnel right now, so I figured I would share all the stages I detail with you all on LinkedIn. Here they are: 1.) Awareness 2.) Interest 3.) Consideration 4.) Intent 5.) Evaluation 6.) Action 7.) Activation 8.) Retention 9.) Expansion 10.) Loyalty 11.) Advocacy At Kingsman Marketing, we believe in and utilize the hourglass funnel approach. You are never done engaging with your customers after initial awareness until their lifecycle is completely finished, this is why we use the hourglass approach. It details everything from how to get customers all the way to keeping them. We do this for every strategy, campaign, and plan we develop for our clients. Each one is different for each strategy, campaign, and plan... that is different for each client too. No funnel for each strategy, campaign, or plan is the same. What do you think about the hourglass funnel approach? Do you use it? #marketingstrategy #marketingcampaign #marketingplan #influencermarketing #influencercollaboration #influencercampaign #marketingfunnel #salesfunnel

As a Global Influencer Manager at a large company, I would like to offer up, this approach would catch my eye over other incoming requests (which by the way are a lot and often get overlooked due to lack of information in the request). Even if you are an Influencer Agency or tool, don't just reach out and say I think we can work together, show me you have done a little bit of research and that you have ideas or creators that would work for my brand and then I will entertain talking to you. On the other hand, if you are a brand and someone reaches out to you with great ideas, DO NOT STEAL THEM and create them yourself in order to save money. Odds are if they are authentic to the creator they will not perform as well done by someone else. #influencermarketing #creators

#𝐆𝐮𝐢𝐝𝐞: 𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐚𝐥𝐥 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐢𝐧 𝐭𝐡𝐞 𝐟𝐨𝐨𝐝 𝐚𝐧𝐝 𝐛𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲! 🍉 Ready to elevate your marketing strategy to new heights? Our latest guide, "Mastering Social Influence in the Food and Beverage Industry," is your ultimate roadmap to success. Here's what awaits you inside: 🔍 In-depth analysis of the latest challenges and trends shaping the food & beverage landscape. 💡 Expert tips and insights on leveraging social media and influencers to maximize brand impact. 📊 Real-world case studies featuring standout Territory Influence campaigns, including big names like Starbucks and Corny. Don't miss out on this opportunity to unlock the secrets to social influence mastery. 👉 Save the post and keep it for later or download your copy now and take your marketing game to the next level: https://lnkd.in/eGVYxtUK #humanizemarketing #socialinfluence #influencermarketing #foodindustry #foodandbeverage