Talking truth on leadership, growth & product marketing
| 5x founder | 3x exits |
Product Marketers,
Announcing a new feature? Stop 🛑
Before you type "Great news!" consider this:
1. Ditch the fluff
(Unless you're saving orcas, it's not "great news")
2. Ask "So what?"
Features → Benefits → Unmet Needs
3. Show, don't tell
Let your feature strut its stuff
Remember:
Your users should be thrilled, not you.
This copywriting technique is genius.
So simple. So smart.
Credit to Shlomo Genchin for the great tip!
👋 P.S. Make sure to give Shlomo a follow.
Talking truth on leadership, growth & product marketing
| 5x founder | 3x exits |
Product Marketers,
Announcing a new feature? Stop 🛑
Before you type "Great news!" consider this:
1. Ditch the fluff
(Unless you're saving orcas, it's not "great news")
2. Ask "So what?"
Features → Benefits → Unmet Needs
3. Show, don't tell
Let your feature strut its stuff
Remember:
Your users should be thrilled, not you.
This copywriting technique is genius.
So simple. So smart.
Credit to Shlomo Genchin for the great tip!
👋 P.S. Make sure to give Shlomo a follow.
Interesting framework for coming up with the right messaging for your product launch. The most valuable tip, in my view, was "So what?", or "What's in it for them"- think about your customers first, what is the benefit they get out of your product- and you'll know exactly how to craft your messaging.
Talking truth on leadership, growth & product marketing
| 5x founder | 3x exits |
Product Marketers,
Announcing a new feature? Stop 🛑
Before you type "Great news!" consider this:
1. Ditch the fluff
(Unless you're saving orcas, it's not "great news")
2. Ask "So what?"
Features → Benefits → Unmet Needs
3. Show, don't tell
Let your feature strut its stuff
Remember:
Your users should be thrilled, not you.
This copywriting technique is genius.
So simple. So smart.
Credit to Shlomo Genchin for the great tip!
👋 P.S. Make sure to give Shlomo a follow.
I recently came across a post discussing the "So What" Theory, and it resonated with me.
So, I thought I'd share a few insights with my fellow marketers and copywriters.
As professionals in our field, we often overlook the true meaning behind the words we use.
English, especially, can be tricky as it’s often understood as it’s heard, leading to all sorts of complications.
Take PPC managers, for example. They might struggle with ads that aren’t delivering a good CPR, even though the copy reads perfectly fine in English. So, where's the disconnect?
After countless revisions of a single line, we might craft what seems like the perfect ad copy, only to lose the calm, conversational tone our audience expects.
In doing so, we miss the essence of what the copy is meant to convey or, to put it simply, we forget the "why" behind our writing.
My advice? I used to ask myself, "So what?" after writing every line until I answered every doubt in my mind.
This approach gave me the mental clarity to write better and, more importantly, led to better results.
Today, I came across a beautifully crafted carousel that explains this concept perfectly.
Have yourself a read, it is worth your time.
Talking truth on leadership, growth & product marketing
| 5x founder | 3x exits |
Product Marketers,
Announcing a new feature? Stop 🛑
Before you type "Great news!" consider this:
1. Ditch the fluff
(Unless you're saving orcas, it's not "great news")
2. Ask "So what?"
Features → Benefits → Unmet Needs
3. Show, don't tell
Let your feature strut its stuff
Remember:
Your users should be thrilled, not you.
This copywriting technique is genius.
So simple. So smart.
Credit to Shlomo Genchin for the great tip!
👋 P.S. Make sure to give Shlomo a follow.
Thank you. Richard King and Shlomo Genchin
I just learned about the Five Whys technique, and it’s super useful for SEO too.
Here’s how I use it:
Start with a problem, like "Why isn’t this page ranking well?"
Ask "Why?" to get the first reason.
Keep asking "Why?" until you uncover the real issue.
For example:
- Why isn’t this page ranking? - It’s not getting enough traffic.
- Why not? - The content isn’t engaging.
- Why? - It doesn’t address what people are searching for.
- Why? - The keywords are off.
- Why? - We didn’t research them properly.
By the end, you’ll know exactly what to fix!
This method really helps to get to the root of SEO problems, just like cutting the fluff in copywriting makes your message clearer.
P.S. Thanks for sharing,
Added a new perspective to this technique.
Cheers 🥂
Talking truth on leadership, growth & product marketing
| 5x founder | 3x exits |
Product Marketers,
Announcing a new feature? Stop 🛑
Before you type "Great news!" consider this:
1. Ditch the fluff
(Unless you're saving orcas, it's not "great news")
2. Ask "So what?"
Features → Benefits → Unmet Needs
3. Show, don't tell
Let your feature strut its stuff
Remember:
Your users should be thrilled, not you.
This copywriting technique is genius.
So simple. So smart.
Credit to Shlomo Genchin for the great tip!
👋 P.S. Make sure to give Shlomo a follow.
Talking truth on leadership, growth & product marketing
| 5x founder | 3x exits |
Product Marketers,
Announcing a new feature? Stop 🛑
Before you type "Great news!" consider this:
1. Ditch the fluff
(Unless you're saving orcas, it's not "great news")
2. Ask "So what?"
Features → Benefits → Unmet Needs
3. Show, don't tell
Let your feature strut its stuff
Remember:
Your users should be thrilled, not you.
This copywriting technique is genius.
So simple. So smart.
Credit to Shlomo Genchin for the great tip!
👋 P.S. Make sure to give Shlomo a follow.
Product Marketers,
Announcing a new feature? Stop 🛑
Before you type "Great news!" consider this:
1. Ditch the fluff
(Unless you're saving orcas, it's not "great news")
2. Ask "So what?"
Features → Benefits → Unmet Needs
3. Show, don't tell
Let your feature strut its stuff
Remember:
Your users should be thrilled, not you.
This copywriting technique is genius.
So simple. So smart.
Credit to Shlomo Genchin for the great tip!
👋 P.S. Make sure to give Shlomo a follow.
Really love this and the break down of the process. I can apply this to make many of my communications more direct and get to the root of “so why should I care?” Or “how does this impact me/my team/mywork?” faster. This is simple and easy to apply to all copy!
Talking truth on leadership, growth & product marketing
| 5x founder | 3x exits |
Product Marketers,
Announcing a new feature? Stop 🛑
Before you type "Great news!" consider this:
1. Ditch the fluff
(Unless you're saving orcas, it's not "great news")
2. Ask "So what?"
Features → Benefits → Unmet Needs
3. Show, don't tell
Let your feature strut its stuff
Remember:
Your users should be thrilled, not you.
This copywriting technique is genius.
So simple. So smart.
Credit to Shlomo Genchin for the great tip!
👋 P.S. Make sure to give Shlomo a follow.
A new feature announcement always tends to be grandiose. But who is it grandiose for, and why; is the exact line of questioning, that will help land your value proposition for your end user.
Talking truth on leadership, growth & product marketing
| 5x founder | 3x exits |
Product Marketers,
Announcing a new feature? Stop 🛑
Before you type "Great news!" consider this:
1. Ditch the fluff
(Unless you're saving orcas, it's not "great news")
2. Ask "So what?"
Features → Benefits → Unmet Needs
3. Show, don't tell
Let your feature strut its stuff
Remember:
Your users should be thrilled, not you.
This copywriting technique is genius.
So simple. So smart.
Credit to Shlomo Genchin for the great tip!
👋 P.S. Make sure to give Shlomo a follow.
A crucial reminder for product marketers!
It’s time to step back and reassess...
🤔 What was the core reason behind what we've built, and what message are we preparing to share with the world?
Talking truth on leadership, growth & product marketing
| 5x founder | 3x exits |
Product Marketers,
Announcing a new feature? Stop 🛑
Before you type "Great news!" consider this:
1. Ditch the fluff
(Unless you're saving orcas, it's not "great news")
2. Ask "So what?"
Features → Benefits → Unmet Needs
3. Show, don't tell
Let your feature strut its stuff
Remember:
Your users should be thrilled, not you.
This copywriting technique is genius.
So simple. So smart.
Credit to Shlomo Genchin for the great tip!
👋 P.S. Make sure to give Shlomo a follow.
Talking truth on leadership, growth & product marketing
| 5x founder | 3x exits |
Product Marketers,
Announcing a new feature? Stop 🛑
Before you type "Great news!" consider this:
1. Ditch the fluff
(Unless you're saving orcas, it's not "great news")
2. Ask "So what?"
Features → Benefits → Unmet Needs
3. Show, don't tell
Let your feature strut its stuff
Remember:
Your users should be thrilled, not you.
This copywriting technique is genius.
So simple. So smart.
Credit to Shlomo Genchin for the great tip!
👋 P.S. Make sure to give Shlomo a follow.
