Targefy - Digital Marketing Agency’s Post

Is PPC Still Worth It? As PPC costs rise and competition rises - Is it still worth the investment? In our latest podcast, PPC experts Cathal Melinn and Brendan Almack with host Will Francis get into: - The growing impact of AI on PPC optimization. - Shifting from ROAS to holistic performance metrics. - Using YouTube and Google’s Demand Gen for broader reach. Tune in to get on-the-ground insights from those working with PPC daily. Listen now: 🔗 https://buff.ly/4dbGvO6 ________ #DigitalMarketing #PPC #MarketingPodcast #AI #YouTubeMarketing

Had an incredible conversation on the Lubo Smid Podcast! We explored the ever-evolving world of digital marketing, covering everything from AI innovation at Hawke Media to fostering sustainable success. In a sea of 88,000 digital marketing agencies in the US, how do we stand out? By harnessing real-time data from 8,000 companies, having a powerhouse team of 200+ marketers, and being top partners with Google, Meta, and TikTok Shop. But it's not just about numbers; we also delved into the vital importance of maintaining a healthy work-life balance, explored transformative marketing trends, and debunked the myth that chasing shiny objects leads to success Huge thanks to Lubo Smid for the opportunity! Watch the full episode with the link in my comments below!

Closing out a great week of working with nonprofits and connecting organizations that do good with a reminder that "SEO isn't Dead." SEO is one part of a multi-channel marketing strategy that builds your brand and service/product awareness. The easy buttons may be gone, but digital marketing has an even larger place in the post-AI landscape.

"There are a lot of things you can change in an ad campaign that can make it go up in a positive way or go down." - Kylon Gustin, Sales Chatz In the fast-paced world of ad campaigns, so many factors can impact success. The key? Being able to make adjustments that elevate your results. Imagine having the ability to manage hundreds or even thousands of campaigns without manually checking each one. Sounds like a dream, right? Well, we're on the brink of making that a reality. Our latest podcast episode dives into the power of AI in ad management. Soon, your account managers won't just be reacting to client concerns—they'll be proactively solving issues before they even arise. Picture this: You call the client with a solution before they even knew there was a problem. That's the future we're building. Tune in to this eye-opening episode to learn how you can stay ahead of the curve and keep your clients at ease. Don't miss out—listen and subscribe now: https://lnkd.in/grUEreTj 🎧 #ProductLedGrowthLeaders #AdTech #AI #DigitalMarketing #Podcast #Innovation #MarketingStrategy #AdCampaigns #CustomerSuccess #3LeafConsulting

Got to sit down with Chris DuBois yesterday on his new Agency Forward Podcast to talk about the impact of AI on agencies, Inbound vs Outbound, and where the big opportunities are in the #HubSpot ecosystem. Specifically, the opportunity of channel expansion for inbound marketing. As the shifts with AI further impact Google Search and buyers have new go-to sources of information/education, you need to be thinking about inbound marketing across: - TikTok - YouTube - Reddit, Inc. And many other channels, if you want to meet buyers where they are. Google once was the portal to the internet, but now buyers have more sources to start from. Full episode dropping later in the June timeframe. In the meantime, check out his recent episodes with #HubSpot Legend, Peter Caputa, and founder of IMPACT, Marcus Sheridan -- both awesome listens. And if you're an agency feeling a bit lost in the ocean, hit up Chris! His business focuses solely on helping agencies navigate the changing landscapes to help you better focus in on what makes you unique and how you can build demand.

🚀 New Podcast Episode Alert! 🎙️ I recently joined the Radio Entrepreneurs podcast with host Jeffrey Davis to talk about the game-changing solutions Provalytics offers to advertisers. During the episode, I explained how we leverage AI and machine learning to help advertisers figure out which parts of their budgets are delivering results and which aren’t. Here’s a glimpse of what we covered: -Tackling the challenges of new privacy regulations and adapting to the evolving digital landscape 🔍 -The science and technology behind Provalytics’ innovative approach to ad effectiveness 📈 -How brands can optimize marketing investments across multiple channels for maximum ROI 🎯 🎧 Tune in to the full episode and learn how Provalytics is transforming marketing measurement to help modern marketers succeed. Listen to the full episode here: https://buff.ly/4f4RTfy

Unveil the Hidden Magic Behind the Scene Process of Video Production! Here's a previous podcast appearance of our President - Robert Weiss at #BusinessLeadersofAmericaPodcast hosted by Dylan Bloyed Topics discussed: ✔️Tailoring video content to meet the standards and objectives of the clients. ✔️How the integration of video into the sales process impacts conversions and customer engagement. ✔️Scripted videos vs non-scripted ✔️Utilization of AI and more.. So, head on to enjoy this insightful discussion, gain knowledge, and implement these tips: https://lnkd.in/eYVJggh2 #businessleadersofamerica #businesspodcast #entrepreneurpodcast #b2bmarketing #digitalmarketing

"There are a lot of things you can change in an ad campaign that can make it go up in a positive way or go down." - Kylon Gustin, Sales Chatz In the fast-paced world of ad campaigns, so many factors can impact success. The key? Being able to make adjustments that elevate your results. Imagine having the ability to manage hundreds or even thousands of campaigns without manually checking each one. Sounds like a dream, right? Well, we're on the brink of making that a reality. Our latest podcast episode dives into the power of AI in ad management. Soon, your account managers won't just be reacting to client concerns—they'll be proactively solving issues before they even arise. Picture this: You call the client with a solution before they even knew there was a problem. That's the future we're building. Tune in to this eye-opening episode to learn how you can stay ahead of the curve and keep your clients at ease. Don't miss out—listen and subscribe now: https://lnkd.in/g98dqR3Y 🎧 #ProductLedGrowthLeaders #AdTech #AI #DigitalMarketing #Podcast #Innovation #MarketingStrategy #AdCampaigns #CustomerSuccess #3LeafConsulting

“Who you are shouts so loudly in my ears that I cannot hear what you say.” -Emerson. What you say is cold outreach. Who you are is content. Cold outreach conversions continue to decline. Nearly all of my agency friends believe it won’t even exist in a few years. In the mean time, there’s hope. Combining content with cold outreach can still work wonders. Picture this: Someone sees you on social media, watches your YouTube videos, listens to your podcast, and sees your ads. When they finally receive your cold email or DM, they already know who you are. They’ve seen your value, heard your insights, and now, they’re ready to hear you speak directly to them. And now you can do all of that in an hour a month. #ContentMarketing #AI #DigitalMarketing #ColdOutreach

How to Use AI to Master Paid Media — Drew Smith | In this podcast episode, we discuss the challenges that retailers face today with paid media and how you can adopt AI technologies to successfully manage paid media. Our featured guest on the show is Drew Smith, Co-Founder at upp.ai. Topics discussed in this episode: 🔹 Why retailers face significant challenges in managing paid media campaigns across multiple evolving platforms 🔹 How the shift to AI powered advertising has transformed the landscape for ecommerce businesses 🔹 How Google's reinforcement learning algorithms work in Performance Max campaigns 🔹 Why product data is becoming increasingly important in the age of AI driven advertising 🔹 What the future holds for AI in paid media management and why human expertise will remain crucial 🔹 And more! Listen now 👇 🍏 Listen on Apple Podcasts - https://lnkd.in/dnFwThZu 🔊 Listen on Spotify - https://lnkd.in/dtba3brn 📺 Listen in your browser - https://lnkd.in/dw7W8xgd #podcast #marketing #ecommerce #AIinMarketing, #PaidMediaStrategies, #AIforAdCampaigns, #PaidMediaManagement