The biggest mistake I see in business blogging? Writing without research. 🛑" Imagine you’re cooking a fancy dinner for guests. You’d probably check if anyone has allergies or dietary restrictions before planning the menu, right? 🥘 Well… that’s exactly what blogging without doing research before putting pen to paper is like: you’re serving up a meal without knowing if your guests can even eat it. A lot of businesses dive into blogging with the best intentions: “Let’s create content our audience will love!” 🙌 But here’s the catch… Most end up writing about things they think their audience wants to read. And here’s the hard truth: Guessing doesn’t work in content marketing. 😬 If you want your blog to actually drive results (more traffic, leads, and conversions), you have to reverse-engineer what your ideal customers are searching for. Here’s how you can do that—no guesswork involved: Use a tool like Ahrefs to make sure there’s actual search traffic for your topic. You’ll get insights into what people are searching for in your industry—and what’s worth your time. Start typing your topic into Google and check the autocomplete suggestions. Those suggestions come straight from real user searches, meaning you’re tapping into genuine interest. Add “Reddit” to the end of your topic and search. Look for popular threads discussing the topic. Reddit is a goldmine of real customer questions and pain points that you can address. Here’s why this matters: When you start with data-backed topics that your audience is actively searching for, you’re already meeting them halfway. You’re solving problems they know they have, and that makes your content irresistibly clickable. Blogging without a research strategy is like throwing darts blindfolded—you might hit the target once or twice, but wouldn’t it be better to aim? So, before you start writing, take an extra 15 minutes to validate your topic. It’s a game changer for creating content that truly connects and converts. 🚀 Follow me for more tips on how to create high-impact content that generates targeted traffic and reduces customer acquisition costs! Tag your companies marketing person in the comments if you think they’d find this interesting.
Useful tips as always Taren!
Co-founder @ HomeFree
3wAlways sound advice, Taren. One thing I notice about your content is that it always rewards the reader!