Anyone saying ‘AI is bad at writing’ is like trying to drive a nail with the handle of a hammer and blaming the hammer. 🔨🤦" Let’s get one thing straight: AI is a tool. And like any tool, it’s only as good as the person using it. I keep hearing people give the terrible advice that “AI is bad at writing.” These are the same people who would mishandle a hammer, fail at driving a nail, and then declare that hammers are useless. Here’s the truth: AI writing tools are incredibly powerful, but they don’t do all the work for you. They need guidance, strategy, and expertise to be effective. Here’s what makes AI such a game-changer: To train a person to be a good writer might take years of experience and a significant amount of natural talent. Most people, no matter how hard they try, will never become great writers. But with AI, you can have a senior-level writer create a detailed prompt—a kind of “instruction manual” for AI—that allows a brand-new writer to produce content at a mid-to-senior level on day one. You’re essentially transferring the knowledge of an experienced writer with a simple copy-and-paste. That’s why AI isn’t “bad at writing.” It’s a tool that levels up your team and gives you an edge, but only if you know how to use it. If you hear someone saying AI is bad at anything, run far, far away. They’re a Luddite who’s going to get left behind. Those of us willing to do the work to learn how to leverage these tools are the ones who will thrive. 🚀 Don’t dismiss tools because they’re new or unfamiliar. Spend the time required to learn to use them properly, and they’ll transform the way you work. AI can turn a junior team into a powerhouse, or free up 80% of the time of your senior people, overnight if you’re willing to invest in the process. Tag your marketing person if they’d find this perspective helpful—they might thank you for it later! 👇
