An actual image of many content marketers deciding what to write about: When I first started putting out content, I chose my topics the same way most people do: I’d think, “This might be a good idea!” Then I’d create it, publish it, and wait to see if anything worked. It was classic throwing stuff 💩 at a wall and seeing what sticks. Sometimes, I got lucky. Most of the time… not so much. But then I changed my approach, and it completely transformed the way I create content. Instead of coming up with ideas off the top of my head, I let the ideas come to me. How? By doing research into what people were already searching for and identifying topics that didn’t yet have a saturation of great content to satisfy those searches. Now, whenever I’m talking to friends about content and they start throwing out random ideas, asking, “Do you think this is a good one?” my answer is always the same: “I don’t know if it’s a good idea yet. I’d have to look and see.” Here’s why: we all have such limited time and budgets that we can’t afford to guess what will work. Every single piece of content you create should be backed by research. You need to know it has the potential to get traction before you even think about creating it. This shift—from guessing to researching—made my content not only more effective but also way more impactful in the long run. Stop throwing random ideas at the wall (and money out the window). Instead, only create a piece of content if you have some data-backed reason you believe the idea has search traffic + low competition + is a search term your target customer would ask. It’s how you create content that actually resonates with your audience and drives results. 🚀 Tag your marketing person if you think they’d find this interesting—they’ll thank you later! 😉
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Content marketing is one of the most powerful tools a business can use today, but here’s the truth—too many businesses don’t invest in it strategically. They either treat it as an afterthought or focus solely on short-term tactics, hoping for immediate sales. But content marketing is not a sprint; it’s a marathon. Think about your brand for a second. Are you speaking directly to your audience, building trust and credibility over time, or are you just chasing quick wins? The businesses that truly dominate their markets understand that content isn’t just about conversions—it’s about connection. It’s the bridge that turns strangers into followers, followers into loyal customers, and loyal customers into advocates. When done right, content marketing positions your brand as a thought leader. It allows you to show your expertise, answer your audience’s questions, and offer them value. And when you consistently provide value, you create a loyal customer base that trusts your brand over others. Tip for Today: Audit your content. Are you just posting for the sake of it, or are you sharing valuable insights that resonate with your target audience? How are you currently using content to grow your business? Let’s chat about how you can create a content strategy that drives real, sustainable results. Drop me a DM to start the conversation that with reposition your brand! Mohammed Busari #ContentMarketing #BusinessGrowth #MarketingStrategy
