Tarek T.’s Post

Expand or Perish: How CPG Companies Can Leverage Organizational Development for Sustainable Growth After years of inflation and rising interest rates, consumers have made it clear that they won’t tolerate more price hikes. CPG companies now face a critical choice: expand into new markets or risk becoming irrelevant. As the article states, “To win not just in value but volume, CPG companies must prioritize operational efficiency, embrace innovation, and develop long-term resilience.” This isn’t just about data and technology—it’s about how we organize and adapt our companies to meet these new challenges. What can #OrganizationDevelopment do? 1. Align Capabilities for Global Expansion Tighten your organizational structure to spot inefficiencies before entering new markets. - How to do this: Map out roles and workflows to identify gaps; adjust structures to support efficient decision-making across regions. 2. Cultivate Continuous Learning and Adaptability Foster a culture that embraces innovation and adapts to change. - How to do this: Invest in training on data analytics; encourage knowledge sharing and experimentation. 3. Promote Collaborative Sense-Making with Data Turn vast amounts of data into actionable insights through team collaboration. - How to do this: Create cross-functional teams to analyze data; hold regular meetings to share insights and align strategies. By focusing on these organizational strategies, #CPG companies can navigate the complexities of global expansion and build the resilience needed for sustainable growth. https://lnkd.in/g_GszKqu #Leadership #ConsumerGoods #Innovation #StrategicPlanning #Collaboration

Stephan Gans, thanks for sharing your insightful and dead on perspective of the insights function.  I think all #mrxpros would agree that “competitive advantage is about who has the most data, and who can leverage it the best for increased consumer understanding and better commercial decision-making.” Essentially – competitive advantage goes to those who can best turn their data into meaning. Some advice from Stephan that apply to all #mrx: "We need to stop thinking about testing, and we need to start thinking about learning. We can’t afford a culture of going from one test to another; we need a continuous-learning loop—based on behavioral data—that’s part of the commercial decision-making process." "Our consumer insights teams had historically worked for the marketing teams with what you might call an order-taker mindset. But the marketing leaders, innovation leaders, and the business leaders really didn’t want that. They would say, “We’ve got all these smart people; I don’t need them to be order-takers. I want them banging on my door about what they think we should be doing.”" "Understand that every project has three stages: the work before the work, the work, and the work after the work. If you want to be a business partner, not an order-taker, you need to spend most of your time on the first and last stages."

The past few months have been a time of reflection as my journey with NielsenIQ came to an end. I’ve been with NIQ for over four years, and I want to take this opportunity to express my gratitude to my wonderful colleagues, managers, mentors, and friends who made this phase of my career so fulfilling. During this period, I have grown not only as a product manager but also in leadership and in understanding the challenges present in CPG, Retail, Tech, and Durables. I played a crucial role in setting an AI strategy for such a large organization, which is now at the forefront of the industry. As I consider what lies ahead, I am particularly interested in exploring opportunities within the technology space, especially related to AI and Generative AI. With the rapid changes in this industry, I strongly believe that my experience and enthusiasm for innovation would make me a valuable player. If you happen to know of any exciting opportunities where my skill set could be useful, please reach out! Keep an eye out for news on where my next challenge awaits—I look forward to what’s coming next! #CareerTransition #AI #GenerativeAI #ProductManagement #CPG #RetailTech #TechInnovation #ArtificialIntelligence #CareerOpportunities #FutureOfWork #Innovation

Thanks, AIM Research for inviting me. I firmly believe that 'Data' is the lifeblood of AI, shaping its learning and decision-making processes. Quality & diversity in data are essential for crafting effective AI models, underscoring the importance of meticulous data management practices in advancing artificial intelligence.

Consumer goods companies have faced many headwinds over the last few years, underscoring the critical need for resilience and innovation. I’m excited to share new analysis from my colleagues Kristen Colella, Brian Hindo, Claudia Pardo that identifies five standout companies in this space that are thriving by turning disruption into opportunity. These transformation leaders span geographies and represent many parts of the industry landscape. They show that outperforming competitors is about more than simply riding a category or market tailwind – it requires making deliberate choices to drive new growth (e.g., exploring novel ways of addressing new parts of the value chain). Explore their lessons and more at the linked article below: https://lnkd.in/gA-FvhmS

Consumer goods companies have faced headwinds over the last few years, underscoring the critical need for resilience and innovation. I’m excited to share new analysis from my colleagues (written by Brian Hindo, Kristen Colella, and Claudia Pardo with contributions from Ashik Amar, Claire Picken, and Jesse Gil) that identifies five standout companies in this space that are thriving by turning disruption into opportunity. These transformation leaders span geographies and represent many parts of the industry landscape. They show that outperforming competitors is about more than riding a category or market tailwind – it can be a deliberate choice to occupy new parts of the value chain to drive growth in novel ways. Explore their lessons.

Consumer goods companies have faced headwinds over the last few years, underscoring the critical need for resilience and innovation. I’m excited to share new analysis from my colleagues Brian Hindo, Kristen Colella, and Claudia Pardo that identifies five standout companies in this space that are thriving by turning disruption into opportunity. These transformation leaders span geographies and represent many parts of the industry landscape. They show that outperforming competitors is about more than riding a category or market tailwind – it can be a deliberate choice to occupy new parts of the value chain to drive growth in novel ways. Explore their lessons. https://lnkd.in/etxGhQdN

Consumer goods companies have faced headwinds over the last few years, underscoring the critical need for resilience and innovation. I’m excited to share new analysis from my colleagues Brian Hindo, Kristen Colella, and Claudia Pardo that identifies five standout companies in this space that are thriving by turning disruption into opportunity. These transformation leaders span geographies and represent many parts of the industry landscape. They show that outperforming competitors is about more than riding a category or market tailwind – it can be a deliberate choice to occupy new parts of the value chain to drive growth in novel ways. Link in the comments below!

🛍️ What is really the pulse of #retail leadership across the globe? 🤔 The EY CEO Confidence Index reveals: • Only 51% of retail CEOs are optimistic about the 2025 global outlook, versus 69% across all sectors • Market capitalization for the top 20 retail firms has tripled in a decade, showcasing our industry's resilience Challenges are met with innovative solutions: • 🏬 Transforming store spaces and distribution for new growth opportunities • 🏷️ Diving into private labels • 🤖 Integrating AI to enhance customer experiences and streamline operations 🔗 For a deeper dive into the retail sector's outlook, read the full article: https://lnkd.in/dd9D3HeR #TransformingRetail #ShapeTheFutureWithConfidence

🍫 Big Food's Digital Transformation: Nestlé Example Nestlé's 2022 Investor Desk on Digital Transformation gives you a good sense of how global brand marketers are thinking. This strategy clearly indicates where digital focus lies (or where it was in the simpler times of 2022). First-Party Data: Aiming for 400 million records by 2025, Nestlé is laying a strong foundation for a post-social media era, owning a direct customer relationship. This will enhance personalization and optimize media spending. Shift to E-commerce: With a bold ambition of 25% of sales online by 2025, Nestlé is aligning with shifting consumer preferences. This will help them remain competitive in the digital marketplace. In-housing Creative Production: By establishing over 30 studios for everyday digital assets, Nestlé gains greater control and speed over its creative output, enhancing brand consistency across platforms. Investing in Digital Talent: Adding over 1,000 specialists and continuously training employees, they’re building a skilled workforce ready for the future. It's fascinating to think about transformation teams re-writing an AI-infused version for an investor event later in the year, I can see the benefits across these four focus areas. #Nestlé #DigitalTransformation #AI #Ecommerce Big shout to Simon Andrews and his Fix/Insider email for the HT on the deck, link is here https://bit.ly/3WArQXB