Tara Holloway’s Post

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CEO, Next Level Strategic | Partnering with Leaders to Simplify Growth & Achieve Real Results

Could Your Strategy Pass The Elevator Test? Imagine this: You step into an elevator with your CEO. She asks about your team's strategy. The doors close. You have 30 seconds. Go. Did you just feel that knot in your stomach? You're not alone. Here's the hard truth: If you can't explain your strategy in an elevator ride, it won't survive in the real world. I've seen this scenario play out countless times – brilliant strategies crumble not because they lack substance - but because of a lack of clarity. The most powerful strategies aren't the most complex; they're the ones you can explain between floors. The Elevator Test Checklist: 1. Can you explain it in 30 seconds? ⏱️ 2. Would a front-line employee understand it? 👥 3. Does it inspire immediate action? 🎯 4. Can others easily repeat it? 🗣️ Why This Matters: - Complex strategies create confused teams - Confused teams deliver inconsistent results - Inconsistent results kill great visions Your Challenge: Take your current strategy and give it the elevator test. Record yourself explaining it in 30 seconds. Listen back. If you stumble, simplify. If you run long, cut. Remember: The best strategies don't need PowerPoint. They need passion, clarity, and brevity. 👉 Let's make this practical: Share your 30-second strategy below. #StrategicLeadership #BusinessStrategy #ExecutivePresence #Leadership #CorporateCommunication

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