Tap-a-Gain’s Post

Cut the cost, not the quality 💫 With Cassidy Advertising’s digital marketing services, you get all the expertise without the full-time employee expense! Learn more at https://lnkd.in/gEsHuGk7 #DigitalMarketing #Advertising #Freelance #ContentMarketing

🌟 Why Haven’t You Tried Adgoji Yet? 🌟 Let’s be real: programmatic advertising might be the least sexy part of marketing, but it's absolutely essential for any solid advertising strategy. And at adgoji, we’re experts in making this complex part of your campaigns lean and mean. Our platform was designed for freelancers, SMEs, and agencies who want results without the headache of navigating complicated tools. What makes adgoji so special? Simplicity: No jargon, just an intuitive setup. Create campaigns fast. Smart Suggestions: Get real-time recommendations to improve performance with just a click. Transparent Pricing: No hidden fees or complicated licenses. Seamless Integration with Google’s Display & Video 360—manage it all in one place. I’m honestly wondering why you haven’t signed up yet. Go to www.adgoji.com, create an account, and see how programmatic advertising can work for you. 🚀 #programmaticadvertising #digitalmarketing #Adgoji #freelancers #SMEs #advertisingplatform

Whichever way this ends for the agency that finds itself bang in the middle of a legal tussle, one thing is certain: The agency's visibility and awareness will increase among its peers and client marketing folks. https://lnkd.in/g2M96M-j There's always a silver lining, isn't there? Stealing ideas and then using/adapting them isn't new in the advertising business and is done with impunity until it's called out by someone. The increasingly common practice by clients requiring (not requesting) agencies pitching for their business to submit their creative presentations is only likely to increase instances where one agency's (rejected) ideas show up in work another agency does for a client downstream. A simple hack to reduce this behaviour is to look yourself in the mirror the next time you are about to use / copy an idea you didn't pay for and ask yourself, "Would I like one of my own ideas being blatantly copied without acknowledgement or compensation?" And of course to respect a creator's copyright on their work unless you have paid for it. As marketers and agency folks here, what do you think?

❓ It's Q & A time for me! ❓ ................................................................................... What's changed for SB Digital Search over the last 13 years?👇 ................................................................................... #recruitment #marketing #advertising #agencylife #digital #freelance #permanent #projectmanagement

Like my new do? - it’s diff’rent, it’s unusual. (Editor's note: The new "do" lasted a week, and the old "do" is now back in the profile pic :-) Our latest Google Ads campaign stars the incredible Magda Szubanski and we are glad to let you know that Sharon is back! Sharon has stepped straight into the world of small business, opening her very own hair salon 'Bowled & Beautiful' in Fountain Lakes. If you haven’t seen the video yet, check it out below! A big shout out to our Google marketing team and Emotive | Creative Agency for this brilliant campaign. If you are a small business owner or know someone who is - Google Google Ads - #YouseCanToo #GoogleAds

When was the last time you made an enquiry with your business and walked through the process?  Do you know what message someone gets after they submit an enquiry on your website?  Do you know all the platforms that someone can contact you on?  Some of the platforms could include Google My Business, Facebook Messenger, LinkedIn, Website, Etsy… the list goes on! I am alluding to the real question: Can you say with certainty where all your notifications go? To learn more, click here: https://lnkd.in/gEPA9CeV #MusingsFriday #MuseCommunications #communication #marketing #marketingstrategy #emailmarketing #contentmarketing #copywriting #digitalmarketing #socialmediamarketing #blogwriting #websitedevelopment #websitecontent #Brisbane #Queensland

When was the last time you made an enquiry with your business and walked through the process?  Do you know what message someone gets after they submit an enquiry on your website?  Do you know all the platforms that someone can contact you on?  Some of the platforms could include Google My Business, Facebook Messenger, LinkedIn, Website, Etsy… the list goes on! I am alluding to the real question: Can you say with certainty where all your notifications go? To learn more, click here: https://lnkd.in/gEPA9CeV #MusingsFriday #MuseCommunications #communication #marketing #marketingstrategy #emailmarketing #contentmarketing #copywriting #digitalmarketing #socialmediamarketing #blogwriting #websitedevelopment #websitecontent #Brisbane #Queensland

When we first started Independents, it was in response to the problem that we had faced as clients in #advertising too. Despite significant budgets, we were more often than not, not serviced by the best in -house teams the advertising agency had to offer and were often left wanting more in creative outcomes or effectiveness in marketing performance. We think widening the net to more talent across the region with the right skills and talent and managed by a seasoned project manager could be the answer to bridging quality and performance gaps. Client testimonials such as these encourage us to keep at it! If you have a marketing project that you need support for, give us a try at https://lnkd.in/eVXncGPD #freelancers #advertising #marketing #performance #testimonial

🔍 Legal aspects of SEO: trademark protection in advertising Search engine optimization (SEO) and contextual advertising are integral elements of a successful marketing strategy, but their use is associated with certain legal risks: ⚡ Trademark infringement: Using someone else's marks without the consent of the right holder, for example in keywords for contextual advertising, can lead to charges of intellectual property infringement.   ⚡Cybersquatting and Use of Similar Domains: Creating websites whose address mimics registered trademarks in order to intercept traffic may be considered an infringement.   ⚡Misleading consumers: Creating a false impression of association with a well-known brand may be considered unfair competition. This may include imitating another brand's corporate identity (logos, fonts, packaging design), even if the trademark is not directly used. How to Avoid Mistakes: Insights from Lawyers Ekaterina Erohovec and Margarita Saakian of REVERA law group: https://lnkd.in/edQhhNw9 #SEO #marketing #trademark #advertising #business

Creative optimization ensures the best creatives are used to drive maximum performance, and should not be overlooked. Some brands shy away from developing new creatives upon recommendation in a bid to reduce marketing costs - which will only lead to increased costs per reach/conversion/objective and inefficient media spend in the long (or even short) term. Now really, is it worth it?🤔 #Digitalmarketing #creativeoptimization #performancemarketing #sniperoi #ecommerce Image copyright @strikesocial