Tanya Mathur Bhattacharya’s Post

In the words of Bruno Mars*... AI "has nothing on YOU." 🤖 The more AI enters our lives, the more we need YOU to interject yourself. (𝘛𝘩𝘪𝘴 2010 𝘴𝘰𝘯𝘨 𝘭𝘺𝘳𝘪𝘤 𝘱𝘰𝘱𝘱𝘦𝘥 𝘪𝘯𝘵𝘰 𝘮𝘺 𝘮𝘪𝘯𝘥 𝘢𝘯𝘥 𝘪𝘧 𝘺𝘰𝘶 "𝘴𝘶𝘣 𝘰𝘶𝘵" 𝘣𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭 𝘨𝘪𝘳𝘭𝘴 𝘸𝘪𝘵𝘩 𝘪𝘮𝘱𝘢𝘤𝘵𝘧𝘶𝘭 𝘸𝘰𝘮𝘦𝘯 𝘪𝘯 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴, 𝘪𝘵'𝘴 100 𝘱𝘦𝘳𝘤𝘦𝘯𝘵 𝘵𝘳𝘶𝘦) Personal branding is often cliche, but the concept is right. <<It's an intentional way of sharing and showcasing your professional perspectives and presence to leave a positive and lasting impression.>> It's human connection that we need now more than ever. It helps you become real, relatable, and top of your mind for those who need you most. 𝘉𝘦𝘤𝘢𝘶𝘴𝘦... Visibility isn't vanity Visibility is being valuable. That's become my tagline, and it's my mission as well for women in business. 🎤𝗢𝗩𝗘𝗥 𝗧𝗢 𝗬𝗢𝗨: Does a reframe like this help you put yourself out there? #personalbranding #branding #personalbrand #womeninbusiness #entrepreneurship #consultants ___ Hi, I'm Michelle, aka The Brand Therapist℠ I transform women launching or growing businesses who struggle to define and differentiate themselves into top-of-mind industry standouts with a well-positioned personal brand and PR roadmap that brings you clarity, confidence, and credibility as a thought leader in your field.

Exciting news for Women Authors! If you are a businesswoman with a book to your name, then this is for you… I want more Women, in careers, professionals, coaches, consultants to STAND OUT with their Voice, tell their Story, share their Vision and Impact & Inspire with their Book! Too often a book was written and is NOT getting the attention it deserves, so.. …very soon I will be inviting women authors to be interviewed to tell their story, share the message and insights and offer their book to a global audience. This is a fantastic opportunity for women to inspire and empower others through their experiences and insights by positioning themselves, their expertise and their book. Get ready to elevate your voice, connect with a broader audience, and leave a powerful legacy. Does this resonate? Stay tuned for more details on how you can be a part of this transformative initiative! Or, be the “Early bird” and let’s chat how I see you: 👉 Tell your Story 👉 Share your Vision 👉 Impact & Inspire with your Book   Book a Chat via my Profile #strategy #marketing #professionalwomen

I’ve spent years in the boardroom making strategic decisions, setting goals, and measuring outcomes. It’s clear to me that many of the skills I used to succeed in business—like setting standards, defining goals, and measuring returns—can also be applied to our personal relationships. That’s why I’m excited to share insights from my book, The Right Man Business Plan for Women, and a new series here on LinkedIn. I’ll explore how the same strategic thinking that fuels success in business can bring clarity and fulfillment to your personal lives.  Let me know your thoughts on why you think some smart people make dumb relationship choices. #Business #Relationships #RightManBusinessPlanForWomen

Whenever I talk to women and mention that I help build strategic brands around expertise, the reaction is almost always the same: curiosity. But then, I see the wheels start turning. And 90% of the time, what comes next is: 'I have no idea what my unique expertise is—or if there's anything unique about me at all.' Sound familiar? Maybe it's that quiet voice that pops up now and then, whispering, 'There's nothing special about you.' I get it—I hear that voice sometimes too. But I tell it to shut up. And, surprisingly, it listens. 😉 Here's what I know: Everyone has unique expertise. It's something only you have—shaped by everything you've learned, all your experiences, successes and failures. It's reflected in how you think, solve problems, and who you've become. Stop underestimating what you bring to the table. You're capable of far more than you think. #brandstrategy #visiblewomen #expertbranding

I love making women rich. My marketing team, hates that this is what we provide and what we love most. Why? Because they say it's not marketable. I don't care. You know what I love about the market? It doesn't care either. But, I do believe women care. Truly, it's my favorite thing. If you ever ask me what I do, my face will bust into confetti expressing this to you. It's an instinct. A calling. A life purpose. A deep seated need that burns through my chest out of my soul. Most women who run businesses are struggling. Between the juggle of carrying the family, endless business tasks, waking up in the middle of the night with to dos sweating down their forehead and desiring to represent their company the way they truly yearn to. But, feel there's this huge gap between where they want to be, and what they are doing. We often say things like, "well, I'm just not there yet" or "it'll come soon" and rely on these 11:11 notifications to tell us we are on the right path. Now, don't get me wrong. I'm a spiritual baddie. But, this isn't the way. It's time to turn it up and create consistency in our businesses. It's time for us to really sweep the market, and not because we are women. But because what you have is something special, indispensably unique and the world would benefit with having more of you in it. Let's pivot the conversation toward unparalleled growth and self-fulfillment. There are game-changing options in the Reignite program by RiseReignRule, where personalized, high-impact coaching meets the transformative power of Al and automation technologies. Tailored for high achieving women, this program is a gateway to magnifying ROl, skyrocketing satisfaction, and mastering a life marked by ease and contentment. Embrace this business journey with the sexiest combo of business expansion meets personal evolution, all while harnessing the most advanced tools to turn your ambitions into reality seamlessly. Let's make the leap together-toward a future defined by success and fulfillment. You deserve to be rich, betch. The question is, do you care?

Feeling Invisible After 25+ Years in the Corporate World? You're Not Alone. Worried about becoming "spammy" on LinkedIn? It’s a common fear, especially for women stepping boldly into entrepreneurship after decades in a 9-to-5. You've Mastered Your Industry, Now Master Your Market Presence. Transitioning from employee to entrepreneur doesn't mean starting from scratch. It's about leveraging your vast experience to carve out your unique space online. Here's how: → Post Industry Insights - Share trends, opportunities, and challenges. It positions you as an authority, effortlessly. → Lessons Learned - How has your corporate experiences shaped your entrepreneurial journey? Your stories are so valuable. → Success Stories & Case Studies - Highlight the impact you've made without divulging client details. Build trust, attract inquiries. → Engage with Thought Leaders - Add your perspective to discussions. Your expertise is valuable and increases your visibility. → Personal Development Posts - Share your learning curve. Transitioning roles is huge; let your network learn with you. You're not "just" selling. You're sharing the wisdom of years, the insights of experience, and the value of your vision. Are you ready to transition from invisible to indispensable? Implement these tactics and watch your LinkedIn presence transform. Do you agree that women in corporate aren't taught how to market themselves? 📆 Day: 9/30 ☕️ Tea Today: Orange & Cinnamon Tea 🫶🏾 Chelena ✨ Peart - Lets Connect ♻️ Only share this if it was useful to you 〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️〰️ #VVA #MorningMusings #WomenInBusiness #MarketYourself #WomenOver40

Please join the Lifestyle Group for Women in Business and guest speaker Mellissa Tong at the Chamber Offices on Thursday, April 11 from 8:00 AM - 9:30 AM to learn “How to tell your story on video” Presented by ex-Newscaster turned award-winning Storyteller Mellissa Tong When you look at successful businesses, what do you think is the number one factor that separates them from their competitors? The answer is their STORY. Most buzz-worthy companies have a unique story that makes them stand out as a brand. At the end of the day, why do you think people buy? People buy not simply because they want the products or services, they buy because the message about the services or products speaks to them in an emotional way. It makes them feel that their life will become better in some way. Imagine if you have a story that can capture the hearts of your audience and you’re able to record that on video and post on social media? What will that do for your business? This 45 min session includes: - Finding your why and incorporating that into your brand story - Articulating your special value propositions to stand out from your competitors - Recording your brand story on video to reach a bigger audience on social media Register at laxcoastal.com!

Top 5 Takeaways for Women CEOs Here's the top 5 takeaways from the Empowered CEO to inspire women CEOs who want to grow their businesses, based on the information in the sources: 1️⃣ Cultivate a CEO Mindset: You are the leader of your business, so embrace that identity and think big! Don't be afraid to make bold decisions and go after what you want. This includes charging what you're worth and recognizing your value as a CEO. 2️⃣ Don't Be Afraid to Niche Down: You can't be everything to everyone. Identify your ideal client and focus your marketing on reaching them. This includes understanding their needs, desires, and pain points. 3️⃣ Prioritize Building Relationships: Customers are more likely to do business with brands they trust. Invest the time to understand the psychology of your customer and build genuine relationships. Focus on adding value and demonstrating how you can help them achieve their goals. 4️⃣ Focus on Impact Over Income: Instead of chasing viral moments or quick wins, focus on creating content and offers that deliver tangible value and make a real impact. This will lead to sustainable business growth and a loyal customer base. Ask yourself, "What is the impact I want to make?" and let that guide your business decisions. 5️⃣ Leverage AI Strategically: Embrace AI as a powerful tool that can enhance your expertise and streamline your business operations, but don't let it replace your unique skills and insights. Use AI for market research, content creation, and automation, but remember that you are the expert in your field. If you found value, repost & share 😍 #womeninai

I’m thrilled to be hosting a Fireside Chat on The Power of Branding with the inspiring Namitha Marimuthu as part of the Society of Women Engineers (SWE) initiative! 📅 Date: 24th October 🕒 Time: 2.30 p.m IST 📍 Location: Kyndryl Solutions, DLF IT Park. In this engaging conversation, we’ll dive into the essence of what makes a brand truly stand out in today’s world. From personal branding to corporate strategy, Namitha will share her incredible journey and provide actionable insights on how to build, maintain, and evolve a powerful brand. Whether you're an entrepreneur, a professional looking to elevate your personal brand, or someone simply interested in branding strategies, this discussion is packed with valuable takeaways. Join us as we explore: The critical elements of branding success 🌟 How to navigate the digital landscape for brand consistency 💡 Future trends shaping the world of branding 🚀 And much more! ✨ Don’t miss this opportunity to learn from one of the best in the field! ✨ #Branding #FiresideChat #WomenInEngineering #SWE #Leadership #PersonalBranding #CorporateBranding #Inspiration #WomenInSTEM #FutureOfBranding #Networking

How often do we get out of our comfort zones and involve ourselves in new opportunities? 🤔 Maybe not as often as we should. Recently, I was approached by the Visionary Women Circle to join a panel discussion. The topics to choose from were: Innovation in Business: Navigating Disruption and Staying Ahead Artificial Intelligence and Automation: Impacts on Business Operations and Workforce The Power of Branding: Building and Maintaining a Strong Brand Identity Sustainability in Business: Balancing Profit with Environmental Responsibility Empowering Women in STEM Entrepreneurship: Breaking the Gender Barrier While I am well-versed in the first two and the fourth topics, the third and fifth were new to me. Branding is something I am very passionate about and have been diving deeply into these days, so I chose "The Power of Branding." 🌟 We had an excellent live-stream panel today, and I thoroughly enjoyed discussing: Understanding Branding Establishing a Strong Brand Identity Maintaining Brand Identity Preparing for this discussion taught me a lot. 📚 This experience might just be the inspiration for my next detailed post. Stay tuned! Thank you Swpna Kulkarnii for moderating the discussion and my co-panelist Dr. Priti Yamdagni. I thank AKSHAYA DHANASEKAR for coordinating and Dhivya Sriram for recommending my name for the Panel discussions. #Branding #Marketing #PersonalGrowth #Innovation #Leadership #WomenInBusiness #WomenInSTEM #Sustainability #AI #Automation #CustomerExperience #VisionaryWomenCircle #Learning #Growth #PanelDiscussion