Freelance PR Consultant at Tanya Marie PR | 10 years experience developing PR strategies that drive brand awareness and organic performance
Why media intros should never be skipped💡 Whenever I start working with a new client, I’ll always spend time in the first month introducing the brand to key journalists within the sector Whilst this process might not always lead to direct results, I’d argue that it’s an invaluable part of the onboarding process. Here’s why: 💭 You’re not only introducing your brand and the products / services / offering to your target media, you’re also introducing yourself as the go-to person for anything the journalist needs in relation to the industry 🤓 💭 It’s a great opportunity to build relationships, without trying to ‘sell’ a story or product launch. You’re providing journalists with genuinely useful information and many often enjoy hearing about new brands 🤗 💭 You’ll build a core list of relevant media contacts that you can refer back to in the future. As long as you’re putting the time in to research each person’s niche and topics of interest to create a really strong list! 🧐 💭 Bonus: You might actually get some great coverage too! I recently had some fantastic feedback from a journalist at a high end interiors publication on the back of a media intro for my new client and we’re now set to be featured in a product roundup piece that is perfect for our target audience 🤞 When it comes to introducing your brand, I’d always recommend keeping it concise and sharing the most interesting and useful information; such as internal experts, any key products / services and what topics you’re able to comment on #digitalpr #prtips #freelancepr
