Tamaya Petteway’s Post

Yesterday witnessed a remarkable convergence of artistry and innovation as the 30th Screen Actors Guild Awards unfolded  format. We're excited to delve deeper into the marketing and event aspects of this monumental occasion! ✨ By streaming LIVE on Netflix, the SAG Awards not only honored the finest talents in film and television but also strategically positioned itself to reach a vast, global audience. This strategic move not only enhanced the accessibility of the event but also provided a unique platform for marketing and promotion. 🌎📽️ The partnership between the SAG Awards and Netflix exemplifies the fusion of creativity and technology, underscoring the importance of adapting to changing consumer behaviors and preferences. 🚀 From a marketing perspective, this collaboration offers unparalleled opportunities for brand exposure and engagement. The event's digital footprint extends far beyond traditional broadcast boundaries, amplifying brand messaging and driving conversation in real-time. 📣 This is a visionary approach in leveraging streaming platforms to elevate a  brand and engage audiences in new and exciting ways. 🌟 Yesterday's event not only celebrated excellence in entertainment but also showcased the limitless possibilities that arise when creativity meets cutting-edge technology.  #SAGAwards #Netflix #Innovation #MarketingExcellence #Marketing #Events https://lnkd.in/d7P6BH8b

Yesterday witnessed a remarkable convergence of artistry and innovation as the 30th Screen Actors Guild Awards unfolded  format. We're excited to delve deeper into the marketing and event aspects of this monumental occasion! ✨ By streaming LIVE on Netflix, the SAG Awards not only honored the finest talents in film and television but also strategically positioned itself to reach a vast, global audience. This strategic move not only enhanced the accessibility of the event but also provided a unique platform for marketing and promotion. 🌎📽️ The partnership between the SAG Awards and Netflix exemplifies the fusion of creativity and technology, underscoring the importance of adapting to changing consumer behaviors and preferences. 🚀 From a marketing perspective, this collaboration offers unparalleled opportunities for brand exposure and engagement. The event's digital footprint extends far beyond traditional broadcast boundaries, amplifying brand messaging and driving conversation in real-time. 📣 This is a visionary approach in leveraging streaming platforms to elevate a  brand and engage audiences in new and exciting ways. 🌟 Yesterday's event not only celebrated excellence in entertainment but also showcased the limitless possibilities that arise when creativity meets cutting-edge technology.  #SAGAwards #Netflix #Innovation #MarketingExcellence #Marketing #Events https://lnkd.in/dGDRfyKj

In business, it’s a common belief that specialization is the key to success. Many argue that honing in on one particular product, service, or market segment is what drives traction and growth. However, the Variety Playhouse stands as a compelling counterexample to this notion. Despite its multi-faceted approach to entertainment—hosting everything from indie rock concerts to comedy shows—it has managed to carve out a distinct name for itself. Like the Variety Playhouse, we aim to be known not merely for doing one thing well, but for doing many things exceptionally. https://lnkd.in/dv-5XN2z #mocktheagency #marketingagency #graphicdesignagency #atlantamarketing #varietyplayhouse #thespiceoflife #domanythingswell

I read this article and wondered, why? Increasing costs, which consumers will inevitably have to bear, doesn't tackle the root issue. It makes me question whether Ster-Kinekor or Nu Metro have ever approached Disney, Netflix, or Amazon Prime about a collaboration to screen their movies in cinemas. Or is this just another thing destined to fade into obscurity? https://lnkd.in/dj7BDGjQ #CinemaCollab #StreamingOnTheBigScreen #MovieIndustryInnovations #ConsumerCosts #FilmDistribution #BigScreenExperience #NetflixInCinemas #DigitalMeetsTheatre #FutureOfCinemas #EntertainmentEconomics

If you want to see how entertainment, media, content and technology have transformed in just about a generation, watch Skywalkers: A Love Story. One of the most fascinating documentaries in recent years. A single circus act, filmed over the lifetimes of Angela and Vanya, is a testament to this tectonic shift. Of course, the documentary captures the very essence of daredevils that they are, but underneath their incredible love story, it also captures how the entertainment form of circus has escaped its tent and gone out to open rooftops, how it has evolved from the troop to the individuals and how it is monetized through social media, documentary deals on Netflix and even #NFT paid in #ETH. And Angela summarizes it best in the end – “We are the modern-day version of a traveling circus.” Indeed, they are, but in a way that not only has transformed circus but everything we know about how we create and consume content. https://lnkd.in/gwpeEwtq

Check out these key takeaways from our Broadway Audience Series! #audience #research #data

“Rumors of my death have been greatly exaggerated.” - Mark Twain. The rumored death of movie theaters has also been greatly exaggerated. $424 million over the five-day Thanksgiving weekend is exactly what the movie theater business needed. How big was the weekend? The 5 days from 11/27 through 12/1 outgrossed the month of February. COVID-19 and the Hollywood strikes disrupted consumer patterns of attending movies and the pipeline of feature film production. Streaming virtually abandoned theatrical releasing, hosting content on SVOD platforms instead. The triple combination of gut punches had the theater business on its knees for the past four years. The Trifecta of Disney’s “Moana 2,” Universal’s “Wicked” and Paramount’s “Gladiator II” has lifted the movie business off the canvas. Believers in the theater business are doubling down. The National Association of Theatre Owners (NATO) announced in June, a 2.2-billion-dollar plan by leading theater chains, AMC, Regal Cinemas, Cinemark, and others, to improve the movie-going experience in 21,000 theaters. Also in June, Sony purchased the Alamo Drafthouse chain of theaters for $200 million. Date nights haven’t changed in decades. Dinner, drinks, and a movie remain the staple. As streaming matures, pausing subscriptions are becoming more common. Will the return of a movie night out be next? If movie theater companies create upscale environments, finer dining, bars, and ancillary entertainment, can a destination mentality be recreated around attending movies? IP delivery of content to theaters has been an untapped opportunity. As the content creator economy grows, movie theaters could emerge as a LIVE outlet for artists to reach their audience. Christmas has arrived early for the movie theater business. Having survived the past few years, they deserve it. The successful weekend reminds us that legacy media businesses which have been written off still work when they have a pipeline of great content. Please comment, react, and repost this article. Thank you.

Gary Littman and I go… no… I won’t say how many years. Ok I will say it: 27 years! Well, this gem of an actor can do it all, dance , sing, act and is also a Live Action dubber who can take on the rythmo band like second nature. Go listen to his voice. The warmth and reassurance are timeless… Love you old friend! #audio #audioproduction #audiorecording #dubbingsoftware #dubbingstudio #dubbing #localization #recordingstudio #voiceactor #voiceacting #voiceovers #dubbingartist #dubbingactor #lipsync #postproduction #recording #scriptmanagement #VoiceQ #disney

Move over Donald, the Grammys are moving to the House of Mouse. Disney is paying more than $500 million over ten years to become the new home of the Grammy Awards, ending the show’s more than 50-year run with CBS. The deal means the show will be simulcast on Disney channels Hulu, Disney+, and ABC starting in 2027. The deal may have more to do with CBS than ABC. Like the rest of Paramount Global, CBS has been focused on curtailing costs and has been prioritizing spending resources on live sports and primetime franchises. Of course,  the American Music Awards left Disney for CBS this year, so they're doing a Yankee swap out of one music show for another. Mickey has his eyes on awards shows. The deal for the Grammys may be the first of several in the works. With the Grammys in place, Disney could try to nab all four of the prestigious awards ceremonies, the others being the Emmy, Oscar, and Tony. CBS currently has the Tony, and the Emmy Awards currently rotate between the four major networks, landing on ABC every four years, as they did this year. However, that Emmys deal ends in 2026, so Disney may want to step up. People still watch awards shows...sort of. The Grammys are considered the crown jewel in terms of viewers with nearly 17 million viewers this year. Of course, the Golden Globes and Emmys have been sinking ships in recent years. In the scheme of things, the Cartoon Network Awards may be more my thing https://lnkd.in/gkKCtVD7 #disney #grammys #television #streaming #movies #culture #entertainment