Talon’s Post

Fueled by advancements in digital, the Out-of-Home landscape has undergone a significant transformation in the past decade. Kantar's Lexi Cappalli will be joining a panel of experts to discuss how #OOH has changed, how to optimize your creative, and how to measure impact of the medium. Learn more and register: https://lnkd.in/g3DUXJr3

💡 At this year's World Out-Of-Home Annual Congress, the spotlight was on the incredible growth in #OOH and #RetailMedia. As the only advertising format that can engage all five senses— 🧠 visual, audio, smell, taste, and touch—OOH is redefining customer interaction and delivering unmatched sensory experiences. 📱 With the deprecation of cookies, retail media is stepping up, offering brands unprecedented access to customer data. This evolution not only enhances customer engagement but also transforms traditionally low-margin retail operations into profit centres, capturing up to 80% margins from retail advertising offerings. ⚡ The key takeaway? OOH and retail media are about smart management of space, audience, and time, all powered by data. For brands and marketers, the future of advertising is sensory and data-centric, and the opportunities are boundless. #OOH #RetailMedia #WOOHK2024 #AdvertisingTrends #CustomerEngagement #DataDrivenMarketing

Want to learn why both attention and frequency matter when maximising the effectiveness of OOH campaigns? All will be revealed in the Attention! webinar, sharing new research into two fields never brought together before. And see just how big a difference they make to results 📈 Speakers include attention experts from Lumen Research Ltd, Michael Follett and James Menzies, and GroupM OOH’s Sarah Harding. Sign up link in the comments ⚠️ #OOH | #OOHAdvertising | #Webinar | #Insights | #Research

You would agree that out-of-home (OOH) media buying has evolved beyond just securing billboard space. Today's savvy OOH media buyers are on a mission to connect with the right people, at the right time, and in the right place. They seek to engage audiences who are eager to listen, eager to buy, and eager to become loyal customers. It's no longer just about random plastering of a messages on a billboard or bus shelter; it's about crafting a targeted conversation that resonates with the intended audience. With the power of data and technology, OOH media buyers can now precision-target their messages to reach the people who matter most at their locations. Gone are the days of spray-and-pray advertising. OOH modern media buyers are laser-focused on delivering meaningful experiences that drive real results. They're not just buying OOH media space; they're buying attention, engagement, and loyalty. Are you a modern OOH media buyer? See how Flashboord is making this a reality today.

Sign up below to find out how much #OOH influences offline AND online commerce (you might be surprised!) and how small changes to creative and strategy can make a big impact to sales. #OOHWorks

Fancy a fresh perspective on brand growth? 🤔 Don’t miss Clear Channel UK's Research & Insight Director, Lindsay Rapacchi, as he asks you to rethink the purpose of your advertising strategy in a new online video series – out now! 🚀🎥 Discover the secrets to refining your reach campaigns to target light buyers using OOH: https://okt.to/GHMY54 #OOH #LightBuyers #BrandGrowth

Fancy a fresh perspective on brand growth? Don’t miss Clear Channel UK's Research & Insight Director, Lindsay Rapacchi, as he asks you to rethink the purpose of your advertising strategy in a new online video series – out now! Discover the secrets to refining your reach campaigns to target light buyers using OOH: https://okt.to/smg76o #OOH #LightBuyers #BrandGrowth

When deciding between focusing on the local market or expanding to the popular Las Vegas Strip, the choice can significantly impact your brand's visibility and influence. Whether your goal is to engage with residents or attract the attention of countless tourists, each option offers distinct advantages! Explore both approaches to determine which aligns best with your business in our most recent blog post ➡️ https://buff.ly/3X4w9ug #oohadvertising #OOH #LasVegas

Out-of-Home (OOH) Advertisement Market Size, Share, Industry, Forecast and Outlook (2023-2030) https://lnkd.in/e2rMJxDH #marketanalysis #marketresearch #marketresearchreports #businessintelligence

Better together. Data and out-of-home (OOH) advertising are a powerful combination. Read this EMARKETER interview with OAAA President and CEO Anna Bager to explore 3 ways data can improve your OOH campaign performance. https://lnkd.in/gRXjBu3s #leadership #omnichanneladvertising #OOHadvertising #OOH #datastrategies #marketingROI