Tal Garden’s Post

What happens when expectations are not met? Every first day of school since the kids were very little, we started the tradition on the morning of the first day of school to “have anything you want for breakfast, and I mean anything.” The things the kids thought of were quite impressive. Here are my top favorites: 1. A tomahawk steak and smoothie from my son’s favorite restaurant 2. Ice cream sundae’s (popular choice) 3. Madeline cookies from Starbucks and a sugar bomb of a Frappuccino It was a fun, little expectation that I had set for the kids, and one in which both parties were happy to partake in. Then high school started for my son, and breakfasts were no longer something he was interested in. My daughter on the other hand, still loved the tradition of the breakfast and was fully expecting it this year before she went off to high school…now we get to the part of failing to meet expectations. I bought the watermelon that she had requested, even the lemons to squeeze on top of it. What I didn’t quite get my act together on were the crêpes that were also requested. The fact was the morning was a mad dash to get out the door. I’m surprised I even stopped to notice the look of disappontment in my daughter’s face as she sat with her meager bowl of watermelon. Of course, I felt horrible for not living up to the expectations that I had set. She said it was fine, but I know it really wasn’t. Fast-forward a few days later and I’m thinking about expectations in general and what happens when we fail to meet expectations. With our clients, they too will call you out when you do not meet expectations. They might even say “it’s OK, no problem”. Thinking back, it would’ve been much better if I had told my daughter that I didn’t actually get the ingredients for the crêpes and let’s try to figure out something else. Working with clients, it’s always a better outcome when you see something is off track and suggest to work on alternatives. Transparency and collaboration always come out ahead. Next year, I’m suggesting pancakes as a base, and there’s always next year for that Mom of the Year award 🥇#leadership #expectations #MomoftheYearrunnerup

🎄 There's still time to impact your festive sales. Check out my webinar for some ideas to boost your festive sales 👉 https://buff.ly/3zVnX6A Or message me if you want to chat. #festivefood #christmas #christmasfood #foodbusiness #foodretail #foodsales #foodmarketing

No need to wait! Delighted to say that Captain Morgan (GB's number 1 rum brand) (1) and Pepsi MAX (most popular zero-sugar cola) (2) are live with our new GB partnership and premixed drink which is available to retailers from today and will be on shelves for consumers in the coming weeks. The new premixed drink perfectly balances the deliciously smooth flavours of Captain Morgan Original Spiced Gold rum-based spirit drink with the bold flavour of Pepsi MAX to deliver one epic taste.  Two great brands joining forces to create a new RTD with epic taste credentials that’s available now! Huge thanks to all the teams involved in this partnership for their hard work and dedication over the last six months. It's not everyday you get to bring together two iconic brands in one innovation - but we did it, and it's finally here! It has been an absolutely wonderful experience to be part of such a dedicated and talented team at Diageo on this innovation Lauren Bailie, María Fernanda Garcia, Eleanor Morgan, Siobhán Hamilton, Samori Gambrah, Chantelle Hunt, Andrew Davis, Hannah Rogers, Elisa Bracco, Violeta Andreeva, Emma Hopkins, And I am thankful for the opportunity to collaborate with our innovative colleagues at Pepsi Naseeb Puri, Michael Castellon, Katherine Wilkins, Neil Ronson, Bulletproof Watch this space. It’s going to be epic! Drink responsibly. DRINKiQ.com #TwoGreatsforOneEpicTaste 1 CGA & NIELSEN (Total trade) data 29.01.23-27.01.24 2 Nielsen Scantrack, Total Coverage GB Retail, Value YTD August 2024

Today is National Biscuit Day! Who knew there was such a thing! 🤷🏻♀️😂 Any excuse to have a cheeky biscuit! What’s your biscuit of choice? #NationalBiscuitDay #digitalaccountants #localbusiness #smallbusiness

I recently saw this amazing ad (check out the Youtube link) by PepsiCo, where they replaced Coca-Cola with Pepsi in the hands of people eating burgers at big chains like Burger King, Wendy's , etc., in their campaign: Every Burger Deserves a Pepsi. The ad is edgy, featuring sports cars drifting, people running around, making jokes and not caring about rules. Now, this is nothing new—Pepsi is notorious for repositioning itself all the time, unlike Coca-Cola, which is considered to be a brand whose value has been constant since ages. But this ad got me thinking—this might actually be the moment in history where Pepsi has a real shot at becoming the drink of choice and significantly increasing its share in the beverage market. The younger generation (Gen Z and Gen Alpha) are extremely experimental. They want new things or want them to be different. They challenge the status quo, and they are a growing market. It is an exciting time to be alive and the best time to be a marketer. Any thoughts? https://lnkd.in/divb-QYk #MarketingWar #NewAgeMarketing #FoodForThought The Coca-Cola Company

WOW 😫‼️these comments… A lot of you should hold grocery stores accountable for these mergers instead of calling founders “sell out” when I have more time we can chat about how grocery stores and distributors are mafias and how hard it is for emerging brands to even make into traditional grocers let’s talk about what options they have to scale in a cost and capital intensive space —when venture is no longer an option, and IPO would be … dumb Acquisitions is the best options in this scenario not to mention it helps shift BigFood towards what consumers want A lot of yall should take the anger out more on the roots of why these things even come to be instead—these founders getting generational life changing outcomes based on their hard work isn’t the problem trust me

🦃 Gobble ‘til you wobble! 🦃 The top planned purchases for Thanksgiving 2024 are: 🥧 Food (89%) 🥤 Non-alcoholic beverages (32%) 🥂 Alcoholic beverages (31%) 🍂 Decorations (18%) 🥃 Among those who plan to purchase alcoholic beverages for their celebrations, the top choices are wine (70%), beer (52%), and spirits (44%). The top shopping locations for Thanksgiving purchases are: 🛒 Grocery stores (73%) 🏬 Big box stores like Walmart or Costco (49%) 🍾 Liquor stores (20%) 🛒 Boomers are more likely to say they will shop at grocery stores (78% vs. 73% of all consumers), while Gen Z is 1.5x more likely to say they will shop online (18% vs. 12%). Read the press release: https://bit.ly/492WPQf #Numerator #consumersurvey #consumerinsights #CPG #Thanksgiving #Thanksgiving2024 #turkeytime

McDonald's India West and South has recently launched their new 'feel-good' ad campaign for McSaver meals. The company aims to redefine the concept of 'value' by highlighting the 'feel-good' moments that its brand offers. This initiative makes their delicious and high-quality meals more accessible to customers, as stated in a recent press release. #cybertronads #news #regulation #businessupdate #digitalmarketing #businessnews #industrynews

Looking for insights on Adult Beverage promotion strategies? We took a deeper dive into adult beverage data: 🍻 Why promotions? The data proves they work. 📈 4 key benefits of promotions for adult beverage brands. 💲 Choosing the right type of promotion for your budget, audience and goal. 🥇 Adult beverage’s unique promotional challenges and opportunities. View the full report below and let me know your thoughts below!  #InmarJourney #ConsumerBehavior #CustomerExperience #AdultBev https://lnkd.in/gssufqDm

"Thanks Kaleigh Theriault, great play by play on the first half, let’s take a look at what’s going to be needed to win the year." 🏈 Halftime Report: Preparing for the second half in the Beverage Alcohol Industry! 🏆 As we take a breather at the halfway point of 2024, it's clear that the beverage alcohol industry has seen some major plays and strategic moves. Let's huddle up and look at the game plan for the rest of the year: 🍺 Beer: The price increases in 2023 are putting pressure on consumers, with long-term inflation effects and multiple drivers pointing to lower volumetrics. To stay in the game, deeper price subsidization for core Beer categories is essential. However, Imports show potential for a positive finish. Maintaining consumer loyalty will be our MVP move here. 🍷 Wine: The $15-$25 range continues to be the sweet spot, driving consumer interest. But to achieve positive trends by year-end, we need to capitalize on Q4 gifting. A big comparable period is coming up, so some price adjustments might be necessary, especially for infrequent Wine shoppers. 🥃 Spirits: We're seeing a continued shakeout as consumers transition from traditional products to RTDs. Flavor and turn-key cocktails are the winning plays, making Q4 critical for gifting and entertaining. Price discounting is already in motion to boost revenue. 🍹 RTD (Ready-to-Drink): RTDs remain a game-changer this year. With their share of total Alcohol growing, we expect more stability in growth rates as the shift from Seltzers slows. Building consumer brand loyalty for Spirits RTDs is crucial, and we need to watch out for potential flavor fatigue in the second half. Let's get ready to tackle the challenges and seize the opportunities ahead! Here's to a successful second half of 2024! 🥂 "Why did the football team go to the bank at halftime? To get their quarterback!" 🏆 #BeverageIndustry #AlcoholTrends #Beer #Wine #Spirits #RTD #MarketInsights #SecondHalf #HalftimeReport Note: This report looks at the 26 week ending period thru July 6th, 2024