Tal Sam’s Post

WRITE AN OFFER THAT SELLS. As a copywriter, your offer must be appealing to your Audience. Besides, it must be an offer that they can’t refuse. So how do you write an offer that sells? To really drive home a special offer, you have to sweeten the deal with extras that will make it too good to turn down. Do this by including these five elements in your offer; 1. Include a limited-time special offer call to action 2. Sell the savings 3. Add a free or nearly free bonus 4. Create a value demonstration 5. Reverse the risk by offering guarantees With these your customers ain’t gonna refuse your offer. Talk to you later. #copywriter #copywriting #offer

When it comes to copywriters, exceptional stories are the norm. Jo and Maggie, our resident writers, both came to the industry on very twisty paths. They might not have a lot of tips on how to become a copywriter, but they have lots on how to *BE* a copywriter. Plus, we asked friends like Scott Fotheringham, PhD, Lauren McGill, and Megan Findlay to give you their smoking hot industry advice. Don’t miss it! Our blog is live now, link in the comments! #BoldLipCreative #Copywriting #ContentWriting #OttawaMarketing

If you’re not in a position to hire a copywriter yet, how can you improve your copy? HAND-WRITE A PROVEN PIECE OF ADVERTISING No, not on a computer. Not on the phone. Pen and paper 😁 It sounds dumb, but hear me out. When you take a winning advertising and rewrite it by hand multiple times, something interesting happens.. You start to get into the SPIRIT of the writing. You start thinking like the person who wrote it. You start to get a FEELING of how successful copy FLOWS. When you do it long enough - it becomes EFFORTLESS to write a great copy! Isnt it a good promise? To effortlessly persuade and sell more of your products? Take a great advertisement, for example „The Wall Street Journal ad” and hand-write it. You’ll be glad you did! 😉 #copywriting #copywriter #coach #coaching #mindsetcoach #lifecoach #copywritingtips #marketing

Who's in your copy? Remember this: As a practicing copywriter, the agenda of your copy is to drive up sales. So, who do you literally see in your copies? Is it your hiring client? Is it the potential customers? Or even yourself? Me: I don't see myself in copies. PS: let's talk in the comment section about who's in your scripted copy #copywriting #sale #clients #copywriter

Your copy will waste your client's time and money- if you think in terms of what people will like, get entertained, or be provoked by. The goal of a copywriter isn't to create art. It is to sell products and sell more. As Judith Charles said, "A copywriter is a salesperson behind a typewriter." Sure, creativity is important, but that creativity must enhance sales and not just stay as an art piece. Follow to hear more from me. #copywriting

Q. Should you take your cat to the beach? A. Of course. It's "common knowledge" that cats don't like water and yet... some cats do. We brought our one-year-old cat, Aggie, to our favorite local beach recently and she walked right into the surf. Putting my copywriter hat on, this is a reminder to keep an open mind re: the angles or approaches we typically use to communicate with customers. Often it pays off to try something new - like having fun with your cat at the beach or standing out in a sea of similar copy (see what I did there?). #copywriter #copywriting #contentwriting #humancopy #cats #beachcats

You don't need to be a creative person with a unique literary style to be a good copywriter. You need to be a great salesman. Even if your copy earns a creative award, it's worthless if it's not making money. period. #copywriting #marketing #b2bmarketing

Dear copywriters (or literally anyone slaving away at agencies), Know your worth. Take this from someone who started with nothing and stands at nothing except for the difference I've created. Knowing your words (work) made someone's business get that 'kick' has that feeling nothing can beat. Your work sells not because you're associated with an industry giant but because you have that creative brain others try to imitate with so-called tools. Bottom line: Accept your worth before getting accepted. #copywriting #wordsmith #yumnakaywrites

Cool Copy Tip 💡 5 Steps to Nail The Big Idea 1. Research, Research, Research 2. Attack the problem 3. Forget it 4. Bingo 5. You've got the idea. James Young, 1940s copywriter #copywriting #writing #advertising #marketing #business #b2b

Writers read everything. The back of cereal boxes. Graffiti inside toilet stalls. Safety instructions on planes. So I couldn't help but notice this copy on my conditioner bottle.   I get the feeling the copywriter was having a weird day and jotted down something extreme, never dreaming it would actually get approved by client. Does it make the product perform better? No. Does it build the brand? Maybe. But does it make me smile a bit each time I see it? Yes. Mission accomplished then? #copywriting