SZAdil’s Post

The biggest mistake I see with Amazon ads is the Obsession with "attention-grabbing tactics." You must understand this: Being flashy might win the click, but it’s RELEVANCE that wins the sale. Here’s why relevance matters: 1️⃣ Customers are problem-solvers, not window shoppers⤵ They’re on Amazon to find specific solutions, not to be entertained. 2️⃣ Irrelevant ads lead to wasted clicks⤵ And wasted clicks? They drain your budget without delivering results. 3️⃣ Relevance builds trust⤵ When your ad aligns with what the customer is searching for, it feels like you understand them. That trust translates into conversions. ➡ So, How Do You Create Relevant Ads? Here are a few strategies to make sure your ads resonate: ⏺️ Start with Customer Intent Before crafting an ad, ask yourself: ● What problem is my product solving? ● What words are my customers using to search for this solution? Your keywords and ad copy need to reflect their language, not industry jargon. ⏺️ Match the Ad to the Landing Page When someone clicks your ad, they’re expecting a seamless experience. If your ad promises “waterproof hiking boots,” your landing page should emphasize waterproofing upfront, not bury it in the ✨fine print✨ ⏺️ Use Data, Not Assumptions Amazon gives you tons of insights ➡ conversion rates, click-through rates, and even customer reviews. Use this data to: ● Identify what’s working (and what isn’t). ● Spot trends in customer behavior. ● Optimize your campaigns for better relevance over time. ⏺️ Speak Directly to Your Audience Your ad should feel like a conversation. Focus on benefits, not just features. For example: ● Feature: 5000mAh battery capacity. ● Benefit: Charge your devices fully, even on your busiest days. P.S. Relevance isn’t just about your ads, it’s about your entire customer journey. P.P.S. Repost 🔄 If You Find Value!