SZAdil’s Post

“This is it—this is going to be the next big thing!” Have you ever launched a product and thought about that? You’ve done all the hard work ⤵ 🔸Created something that you believe in 🔸Something that fills a gap in the market It’s High-quality ➡ Innovative ➡ Packed with value. So why, then, isn’t it flying off the shelves? I’ll tell you why: It’s not enough for your product to be great. [It needs to be seen by the right people, at the right time] So, how do you make sure the right people see it at the right time? Let’s break it down⤵ 1️⃣Targeting the Right Audience It’s tempting to think that “everyone” could benefit from your product. But broad targeting is usually ineffective. 🔸Instead, focus on precision! Define the specific personas who are most likely to benefit from your product. ➡ Are they health-conscious millennials? ➡ Are they busy professionals looking for a quick fix? ➡ Or are they eco-conscious consumers who value sustainability? 🔸Knowing exactly who your ideal customer is makes all the difference in your ad strategy. 2️⃣Understanding the Customer’s Journey A successful ad strategy is about more than just targeting the right person; ✨it’s about getting them at the right time✨ You’ve to map out your customer journey. ➡ When are they most likely to be searching for a solution? ➡ What questions are they asking? ➡ What triggers their decision-making? 🔸Once you can understand the journey, you can craft the perfect timing for your ads to... Show up when they were most likely to convert. Whether it was a social media post or a search ad.💪 3️⃣Crafting the Right Message When the right person sees your ad, it’s essential that the message speaks directly to them. Instead of a generic ad, focus on personalized messaging that taps into their [needs], [wants], and [emotions]. 🔸That health product brand? focused on messages like: ➡ You’re busy, but your health shouldn’t be on the backburner. ➡ Take control of your wellness with just 5 minutes a day. 🔸The message aligned perfectly with the pain points they were experiencing and made the product feel like... The answer they had been waiting for. 4️⃣Building Trust and Relevance People don’t just buy products; they buy into {brands they trust}. 🔸Trust takes time, but with the right approach, it can be built quickly if the timing and relevance align. The most significant result? The customers didn’t just buy once, they became loyal advocates for the brand.