Synamedia’s Post

🚀 Exciting News in MENA! 🚀 beIN MEDIA GROUP has teamed up with Synamedia to launch a groundbreaking targeted advertising platform in the Middle East and North Africa. Starting in Iraq, Lebanon, Morocco, Saudi Arabia, and the UAE, this new service will roll out to additional markets later this year. With Synamedia Iris, beIN can offer tailored ad inventory, enabling both local and global brands to reach specific audiences more effectively. By 2025, this capability will extend to beIN's streaming services, ensuring cohesive campaign management across digital and broadcast media. Bahadir Karalar, beIN's Director of Sales and Services, stated, “Partnering with Synamedia allows us to attract brands to this new form of targeted advertising, delivering the highest and most effective viewership.” Guy Southam Synamedia's Director of Advanced Advertising, added, “beIN's adoption of Synamedia Iris marks a shift in MENA TV advertising, offering precise targeting for local businesses and global brands.” Stay tuned for more updates as CABSAT unfolds! #neuco #beINMediaGroup #Synamedia

Viewer behaviour across the UAE, Saudi Arabia and Qatar is witnessing a significant shift as highly engaged audiences are now watching YouTube on Connected TV (CTV), according to data that the platform revealed during its flagship advertiser event called YouTube Brandcast. YouTube also launched the beta version of partnership ads, allowing brands to connect creator content to their Google Ads on YouTube, while unlocking new ad formats such as a co-branded format on DemandGen campaigns where a brand’s logo appears alongside the creator’s channel logo. Sharing his insights in an exclusive conversation with Campaign Middle East, Tarek A., Director of YouTube MENA and Regional Director of EMEA Emerging Markets, said, "We’re on the cusp of another major transformation, one that sees user-generated content cast to the largest screen in homes everywhere – and YouTube is at the epicentre of this shift.” #ConnectedTV #UserGeneratedContent

TRAI eyes revamped TV ratings system for fairer content monetization read more: https://lnkd.in/gr7QAQYn Anil Kumar Lahoti | Telecom Regulatory Authority of India(TRAI) | #television #audience #measurement #broadcasters #advertisers #data #monetization #BARCIndia #consultation #feedback #technology #TVmeasurement #TVratings

Exciting times in the #MENA region as #beIN MEDIA GROUP takes a giant leap forward with #Synamedia Iris, revolutionizing #TV #advertising with precision targeting! 🎯 🙌   For the first time, advertisers in Morocco, Saudi Arabia, UAE, Iraq, and Lebanon can engage audiences on a whole new level during peak #sports #broadcasts. This isn't just about reaching more eyes; it's about connecting with the right ones. 🌍   Bahadir Karalar of beIN MEDIA GROUP is leading the charge, confident that this synergy of top-tier advertising tech and premium content will be a game-changer. Here's to making every ad count and every moment matter! 📺✅   “We chose to partner with Synamedia because its addressable advertising solution is proven to deliver uplifts in #ad #revenues elsewhere in the world. With best-in-class advertising technology and our unrivalled #premium sports and entertainment content, we are confident that we have a compelling proposition that will attract both global brands and home-grown organizations to invest in this new form of targeted advertising which delivers the highest and most effective viewership.” 💼📈 Read the full press release here: https://lnkd.in/eqXkcRvc #AddressableAdvertising #TargetedAdvertising #PayTV #Streaming #SportsMedia #StreamingTV #AdTech #AI #OTT #Streaming #SynamediaIris Nicolas Korovesis Olivier Bastard Kiran Shete Aaron Fimbres Geoffrey Parlier Jeremy Bradley Adam Zeman Guy Southam

Brand Safety in OTT Advertising: Navigating with Confidence As OTT platforms continue to reshape the media landscape, brand safety remains a top priority for advertisers. Here’s how you can ensure your brand remains protected in the OTT space: Insight: OTT advertising offers a unique opportunity to reach audiences with precision and effectiveness, provided brand safety measures are in place. Strategy Tip: Integrate brand safety into your overall OTT strategy to maintain consumer trust and uphold your brand’s integrity. Your Thoughts: How do you approach brand safety in your digital advertising efforts? Share your strategies below! #OTTAdvertising #BrandSafety #AdTech #MediaStrategy #anantadi

Measuring ROI for CTV Campaigns: Unleashing the Power of Data Connected TV (CTV) campaigns offer immense potential, but how do businesses measure their return on investment (ROI)? Let's dive into effective strategies: 1. Conversion Rate Tracking:    - Viewer Conversion Rate: Monitor how many viewers exposed to your CTV ad take action—whether it's signing up, making a purchase, or visiting your website. 2. Brand Awareness and Purchase Intent:    - Brand Lift Studies: Conduct pre- and post-campaign surveys to gauge changes in brand awareness and purchase intent among viewers. 3. Key Performance Indicators (KPIs):    - Metrics like site visits, revenue generation, and return on ad spend (ROAS) become pivotal benchmarks for gauging success. Remember, CTV's impact extends beyond traditional metrics. It's about creating meaningful connections with viewers and driving real-world results. #CTVAdvertising #ROIAnalytics #StreamingAnalytics #ProgrammaticAds #OTTInsights #DigitalMarketingMetrics #AdPerformance #AudienceBehavior #TVAdvertising #anantadi

A Look Back at 2024: Key Digital Advertising Insights As we close out 2024, it’s clear that the digital advertising landscape has seen significant shifts. At APOS in Bali, Sunil Rayan, Moloco’s Chief Business Officer, shared his vision for what’s next in the industry. Here are the top takeaways: 1️⃣ Video is the fastest-growing ad format as the shift from linear TV to streaming drives 42% of video ad revenue, pushing advertisers to demand more personalization and flexibility. 2️⃣ CTV audiences actively engage with ads through actions like adjusting volume or liking, creating valuable signals for tailoring ads. 3️⃣ Streaming platforms can unlock more value with action-based pricing and innovative ad formats like skippable and interactive ads by partnering with advanced adtech solutions. #AdTech #MachineLearning #CTV

Stay ahead of the curve with the latest trends in OTT advertising! Check out this insightful article from Strategus highlighting key developments shaping the future of OTT advertising. From personalized content to targeted campaigns, discover how advertisers are leveraging OTT platforms for maximum impact. #OTTAdvertising #AdvertisingTrends #OTTPlatforms #Personalization #TargetedAdvertising #MarketingInsights #anantadi

New Landing Page for Advertisers on CTV Home Screens ..! Home screen advertising on Connected TV (CTV) platforms has just leveled up with a new, dedicated landing page for premium advertisers. This innovative approach not only provides a prime spot for brands but also a unique way to capture viewer attention right where it counts—on the home screen! exchange4media #DigitalMarketing #CTV #HomeScreenAdvertising #anantadi #InnovationInAdvertising #MediaTrends

We’re excited to launch a new wave of #Streaming360! 🚀 Get an in-depth look at the MENA #streaming landscape with unparalleled insights into: 📊 Key market players and competitive dynamics 📈 Platform consumption and subscription trends 🎬 Audience behavior and content preferences Streaming 360 provides a comprehensive view of platform performance, #audience engagement, and #content effectiveness. This empowers broadcasters, publishers, and industry leaders to fine-tune their strategies and stay ahead in the competitive #OTT and streaming landscape. ✅ 👉 Our survey covers 4 key markets: KSA, UAE, Egypt, and Kuwait. 💡 Reach out for more details!