Sylwia Borowska-Kurek’s Post

The story of the med device blockbuster: Freestyle Libre continuous glucose monitor - as told by Abbott CEO Robert B. Ford. In this HBR article, Ford describes how he took the costly Gen 1 Abbott Navigator CGM with lackluster sales, and pivoted to creating a completely new Freestyle CGM product that now brings in nearly $5 Bn in revenue. In this wandering corporate biographical essay, Ford reveals what is familiar to those who have worked in Big Companies. Work hard to get buy in from executives. Provide a compelling Reason to Believe : Improvement is necessary and possible. Get KOLs and patients onboard to accept the pivot to a new device. Assemble a motivated team of engineers to create a new device when the wind is in your sails. What is most interesting is that the Freestyle Libre was priced much lower than what the market price could have borne. The original Navigator CGM was at $7000 a unit and accepted by many. Surprisingly, The Freestyle CGM was priced to $140 to gain widespread patient adoption, an act of social good. I do also wonder if competitive pricing was at play with the advent of the very popular Dexcom G6 CGM. An interesting narrative about the history of Abbott, the history of Ford, and the history of the Freestyle Libre CGMs. HBR article here- https://lnkd.in/eA7_XAWf

Attention athletes and sports professionals! As of 01/01/2022, local steroid injections into joints are now prohibited during competition. However, athletes can still apply for therapeutic use of exception when the last dose is administered within seven days of competition via oral, IV, or rectal routine. Additionally, when administered by intramuscular injection, athletes can apply for therapeutic use of exception within eight weeks of competition. It's important to note that athletes requiring intraarticular injection of a steroid are only required to apply for therapeutic use of exception when there is doping control in competition or they are required to complete an adverse analytical finding from when glucocorticoid is detected. Stay informed and stay on top of your game. For more information, check out the references below. References: - Sportintegrity.gov.au. (2020). Changes to the 2021 Prohibited List | Sport Integrity Australia. [online] Available at: https://lnkd.in/gwD6TFG7.   Ventura, R., Daley-Yates, P., Mazzoni, I., Collomp, K., Saugy, M., Buttgereit, F., Rabin, O. and Stuart, M. (2021). A novel approach to improve detection of glucocorticoid doping in sport with new guidance for physicians prescribing for athletes. British Journal of Sports Medicine, [online] 55(11), pp.631–642. doi:https://lnkd.in/gz4fJ24K

🚴♀️ Did you know that biking could help prevent knee arthritis? Check out this interesting article to learn more about the benefits of pedal power! #WeAreTheCignaGroup

Abbott Issues Voluntary Medical Device Correction for a Small Number of FreeStyle Libre® 3 Sensors in the U.S. This voluntary medical device correction impacts a small subset of FreeStyle Libre 3 sensors from among those within three lots in the U.S. only Consumers can visit www.FreeStyleConfirm.com to see if their sensors are affected and to get a replacement at no charge. No other FreeStyle Libre family of products or countries are impacted. Abbott has initiated a voluntary medical device correction for a small number of FreeStyle Libre® 3 sensors distributed in the United States during the first half of May 2024. The FreeStyle Libre 3 system includes a sensor, reader and app. This medical device correction impacts the sensor only. The FreeStyle Libre 3 reader and app are not impacted. #medicaldevicesafety #devicecorrection #FDA

🚴♀️ Did you know that biking could help prevent knee arthritis? Check out this interesting article to learn more about the benefits of pedal power! #WeAreTheCignaGroup

🚴♀️ Did you know that biking could help prevent knee arthritis? Check out this interesting article to learn more about the benefits of pedal power! #WeAreTheCignaGroup

🚴♀️ Did you know that biking could help prevent knee arthritis? Check out this interesting article to learn more about the benefits of pedal power! #WeAreTheCignaGroup

Cycling vs Switching after TNFi Failure in axSpA Dr. Lihi Eder discusses abstract 0603, presented at #ACR24

Cycling vs Switching after TNFi Failure in axSpA Dr. Lihi Eder discusses abstract 0603, presented at #ACR24