Syed Rawaha Arif’s Post

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Why Every Small Business Should Dive into Video Marketing? Here's the raw truth: YouTube marketing isn't just a trend; it's a must-have for any small business striving to succeed in today's digital arena. But let's be real – the prospect of delving into video content creation can feel intimidating. However, the rewards are undeniable. Let's break it down: → It's a free marketing tool waiting to be utilized. → Picture this: your business's message reaching audiences worldwide. → 73% of people are more likely to purchase a product after watching a video explaining it. → Product videos aren't just informative; they're persuasive sales tools. → Videos offer a dynamic platform to connect with your audience on a deeper level. Videos offer a dynamic platform to connect with your audience on a deeper level. So, why make videos? Because in today's digital age, they're not just an option; they're a necessity. Let's talk. We make media suited for people. #VideoMarketing #YouTubeForBusiness

📢 Dive into the vibrant world of Latvian media & unlock the secrets to successful nostalgia marketing campaigns! 🌟 Explore the impactful force of the Silver generation, often overshadowed by trendy Gen Z, alongside our favorite topic - navigating the marketing technology (r)evolution.

It's easier to sell to someone who; Knows, Likes & Trusts you. For example: When a person seizes to buy from somewhere due to political opinions, I’m not here to give my opinions. What I’m here to do is point out an important lesson. The reason people boycott is for these 2 reasons; - They don’t like the company - They don’t trust the company The lesson? If you build up ‘Like’ & ‘Trust’ the more likely someone is to buy from you. In copywriting / marketing this is called KLT (Know, Like and Trust). Tommorow I'm going to break down how to build up your KLT with your emails and funnel marekting. Join here: hasanabdallah.murture.uk What we'll cover; - 3 ways to building ‘Know’ - 3 ways to building ‘Like’ - 3 ways to building ‘Trust’

The way Ganesha symbolizes intellectual strength, adaptability, and efficiency, Digital PR World tries to perform for our clients with wisdom, understanding to attain perfection. #GaneshChaturthi #GaneshFestival #GanpatiBappa #digitalprworld

Check out the refreshing new TV ad and digital content from #NavratnaOil featuring Kapil Sharma and his quirky gang! They tackle everyday chaos w/ humor, presenting Navratna Oil as "Thandak Ka Badshah, Raahat Ka Raja." Watch here: https://bit.ly/3w6gNL4 #ThandakKaBadshah #advertising #marketing #digitalmarketing #sanket #TheBetterWay

I came across an article on afaqs! about a brand’s communication strategy for ITC Sunfeast YiPPee (I didn’t find Sunfeast biscuits) The article discusses how the brand aims to create a cultural connect and reach its audience effectively. It made me pause and think, “Really?” Since it’s written in English, it sounds sophisticated, but I wonder, what’s the cultural connect here? I appreciate the initiative. The information provided in the story is accurate, and I liked the illustrations. But where’s the connection? Is this an ad, content, or an infomercial? It’s certainly not just a social media thing. I would not share it with my family or friends. Something seems missing - perhaps an opportunity to connect more deeply with the consumer. Chhath Puja is a significant cultural event for the Purvanchal region and the Indian Purvanchali diaspora (Bihar, Eastern UP, Jharkhand) worldwide. ITC Sunfeast had a huge opportunity here to connect in a way that truly resonates with people. They could have released a Chhath Geet album, for instance - something with more cultural depth. But this old-fashioned jingle falls flat. It clearly feels client-directed, lacking the depth and natural touch of an authentic cultural piece. And why choose Hindi (Khadi Boli) for the jingle’s language when there’s a thriving Bhojpuri dialect that speaks more directly to this audience? What is Culturally Relevant Content? Culturally relevant content goes beyond just using traditional elements, it taps into the audience’s values, languages, and rituals to build a connection. For example, Coke did something recently in West Bengal for Durgo Pujo. (https://lnkd.in/dsCBsZqw) In this case, Sunfeast could have used the Bhojpuri dialect or music styles that resonate with Purvanchal culture, such as folk tunes associated with Chhath. But I can understand that this must have been a low budget project and brief would have been - “kuch chhath ke liye karna hai.” And times lines would have been tight. Right? I am sorry dear brand manager of the ITC sunfeast, I am sounding harsh. But I am tired of this kind of digital pollution. You know your brand deserve a better cultural narrative, not “sunfeast khao, chhath geet gao.” https://lnkd.in/d2tvCgJD

Is marketing an art or a science? Discover the answer and unlock the secrets to successful marketing campaigns in this in-depth article.

Today, we reflect on the timeless teachings of Guru Nanak Ji – a reminder that truth, service, and unity are the keys to a meaningful existence. In the world of digital marketing, we strive to stay true to these values by connecting brands with authenticity and purpose. Just like Guru Nanak united hearts through love and equality, we aim to connect people with brands that stand for something bigger than just business. 🌍💬 May this day inspire us all to create with compassion, communicate with integrity, and always serve with heart. 🙏✨ #GuruNanakJayanti #DigitalMarketing #BrandWithPurpose #DigitalStrategy #MarketingWithIntegrity #EthicalMarketing #MarketingInnovation #BrandBuilding #DigitalTransformation #ServiceAboveSelf #CompassionInMarketing #AudienceEngagement #TransparencyInBusiness #DigitalSolutions #MarketingExcellence #SocialImpact #ContentWithPurpose

Delusional confidence is what you need to grow fast - Niti Sarran https://lnkd.in/gmxEKnps